Earlier this week, Paramount boosted its per-share cash price to shareholders to $31.00, up from $30. Read the whole story

"While automakers' TV ad budgets were squarely focused on the NFL Playoffs in January, those games were not the only place to find potential … Read the whole story

The IAB Tech Lab Agent Registry will launch March 1 and become a core component of the Agentic Advertising Management Protocols Initiative - serving … Read the whole story

Advertisers can now upload their existing ad assets into X Ads Manager via Media Studio, Composer or the Campaign Form and apply new aspect … Read the whole story

"After a career with zero stains on the record, he's ready for new adventures," according to a social media post. Read the whole story

What if political campaigns could target ads only to households that haven't already voted early or by mail? Now they can. Read the whole story

Based on final estimate, Trump's SOTU audience has fallen 56% from his first address in 2017 while the bloviating duration of his speeches has … Read the whole story

Gross ad-spend growth - media dollars ad clients spend on Trade Desk's platform - shows 11% growth for the full year to $13.4 billion, … Read the whole story

Thanks to AI, every player in the industry has reached technical parity. The differentiator going forward is going to be how people on the … Read the whole story