Nielsen says its competitive ad-spend platform will now be powered by AI technology, offering "faster, more accurate, more personalized" data for clients. Read the whole story

The company's move comes after a federal judge issued a temporary restraining order that halted the deal until at least August 17. Read the whole story

"The Odyssey" had one of the strongest second weekends for an R-rated movie, following its leading $123.5 million opening of a week ago - … Read the whole story

Paramount Skydance is testing a new feature that allows new users to sample and stay on the platform for free for longer time periods … Read the whole story

AI has lowered the cost of faking a click, an install or a conversion, and invalid traffic has become more sophisticated and more difficult … Read the whole story