NBCU's Peacock streaming platform grew 68% to $717 million in ad revenue, following a 120% climb in Q1 to $908 million from the Milan … Read the whole story

Notably, the Spanish-language broadcasts of FIFA World Cup generated a larger share of automaker impressions than English broadcasts. Read the whole story

Forget logo counts. A leading sponsorship researcher flags which World Cup brands actually made an impression. Read the whole story

If advertisers are spending $170 billion on media, maybe "copy-paste" shouldn't be the creative strategy. Read the whole story

Data from a new DoubleVerify survey finds 40% of viewers continue to watch an ad when the ad has repeated. Does this also mean … Read the whole story