Tag results for "attention"
- Hey There: Attention Metrics Stifled By Lack Of ResourcesAlthough marketers recognize the importance of attention metrics, there are varying perspectiv ...
- Active Attention Launches With Deterministic MeasurementAudi, Welch's Fruit Snacks, Quigley-Simpson, and PHD Media are some of t ...
- CTV Media Eyes Active Attention MetricsKERV Interactive is looking to measure attention in CTV media by usi ...
- Short Attention Span Theater: Why A New 156-Page Report Is NOT A Nine-Second ReadBut the ARF report is nonetheless worth reading if you want ...
- They're Giving It All - Tech That Detects AI-Generated ClickbaitTools and chatbots are being used to generate massive amounts of low-quali ...
- OMD Teams With Teads On New Attention Research, Calls It A 'Human Metric'Omnicom's OMD unit and Teads will release results of what they ca ...
- CTV Content Outperforms Linear On Attention And Co-ViewingReport also offers insights on the effects of ad length and frequen ...
- Streaming Drives More Viewer Attention To Ads Than Linear TVHouseholds with kids also tend to pay greater attention to CTV a ...
- Viewer Ad 'Attention' Drops For The First TimeViewer "attention" of CTV/streaming ads has dropped for the first time, TVisi ...
- Teads, Lumen Attention Metrics From Global Campaigns Find 'Better Predictors'On Tuesday the companies will announce findings in a study on attenti ...
- Nexxen Partners With Lumen On Omnichannel Attention MeasurementThe attention offering can be used across a campaign's lifecycle, from planni ...
- Dentsu: 'Radio Shines,' Outperforms Attention Paid To Video Ads"Radio shined as the most efficient of the audio formats studied, provi ...
- Havas Media, Adelaide Launch Proprietary Attention MetricThe "Meaningful Ad Unit" will be utilized by Havas Media for U. ...
- Creative Ad Formats Have Positive Impact On Attention And Memorability, Study FindsEmodo has released findings from a study that highlights the need ...
- Longer Ad View Times Emit Less Emissions, Study By Magna And Oracle FindsA link between sustainable ad practices and positive attention metrics shows th ...
- DoubleVerify, Scibids Unveil AI-Powered Attention MetricsDoubleVerify on Monday at Cannes Lions 2023 announced the launch of ...
- NCM Takes Historic Step To Bring Attention Metrics To Cinema AdsThe deal with Adelaide will bring attention transaction metrics to the cine ...
- Streaming Platforms Need More TV Messaging - Here's What's MissingOne key area that has been a non-starter for years is getti ...
- TVision, DoubleVerify Strike Ad-Attention Partnership For CTVThe partnership will provide ad-attention data attached to ad exposure and viewab ...
- LinkedIn Launches B2B Marketing Tools To Help Gauge Effectiveness Of Brand InvestmentsLinkedIn is launching a suite of tools including the "CMO Scorecard," "B ...
- GumGum To Begin Optimizing Attention Metrics In Q3 2023Brand uplift, message recall, purchase intent, and brand affinity are some ...
- Screenvision Gains Ad Volume: Calls In-Theater Ads Increasingly 'Relevant,' 'Vital'"We are more relevant and vital than ever as a platform," sa ...
- Keeping Cross-Platform Measurement Flexible for UsersUsers of cross-media systems should be enabled to consider context parameters ...
- 'Fast X': Modest Results For North America, Strong International Debut"Fast X" earned $67.5 million at the North American box office th ...
- Beyond Cookies And Identifiers, Advertisers Have Limited Awareness Of OptionsMore than half of executives in a recent survey by IDC agre ...
- 93% Of Video Buyers Are Using Attention Metrics, 81% Want Multiple CurrenciesHalf of video buyers are using biometric attention metrics. When it com ...
- How Media Buyers Became The 'Button' Ending To A Masterclass In YouTube Shorts"For this, we needed your help. We need a great button endi ...
- IAS, Lumen Research Form First-Of-A-Kind Collaboration To Measure AttentionIAS and Lumen Research believe the partnership will change the way digit ...
- Thrillers On CTV Score High Marks For Attention, Time SpentHulu's "Stolen Youth" and Netflix's "The Night Agent" were notable for t ...
- Most CTV Ads Miss The Frequency 'Sweet Spot'Streaming ads' pod position, audio, length, context and more also impact attenti ...
