Tag results for "attention"
- Dentsu Markedly Boosts Worldwide, U.S. Ad Outlooks: Cites 'Deeper Dive' Analysis"We are seeing an increased focus on planning and buying for attentio ...
- Personal, Cultural Relevance Is Key Driver Of Brand Growth: ReportThe connection between an ad's cultural and personal relevance and the likeliho ...
- 'Daily Mail' Challenged Attention Metrics, Brand Safety, With Confirming Results"Daily Mail" ran an eye-tracking study with Lumen Research challenging the ...
- Political Ad 'Attention' Tops For Republicans Overall, Gains For Indie Female Voters"In nearly all cases, Republicans paid more attention to political ads th ...
- CTV Measurement Extends Deeper Into Performance AdvertisingCustomer data platform Hightouch expanded into CTV ad measurement this week, becomi ...
- CIMM Report Reveals An Elephant In The Panel Measurement RoomThanks to CIMM, the industry now has an incredibly comprehensive and detail ...
- Attention Metrics: The Elusive Brand And Performance ConnectorThe challenge is that there are bad impressions lurking around every corne ...
- Stand At Attention? Not Enough When It Comes To TV, Media AdvertisingAccording to a report from the ARF with Kroger Precision Marketing, the ...
- WNBA TV Brands Score Higher Engagement This Season, Driven By New StarsThe consumer engagement score for WNBA marketers rose 16%, doubling the gai ...
- Predictive Data Engine Targets Ads Through Contextual, Attention, CreativeGumGum's Mindset Graph - which gives advertisers deeper insights into its contextua ...
- Independent Voters Give 4% More 'Attention' To Political Ads Vs. Average ViewingDemocrats index at 93 for political ad attention, with Republicans 2% high ...
- Billups Unveils New Attention Metrics For Out-Of-Home Media BuysThe agency is offering clients and other agency and media partners acce ...
- The Short Attention Spans Of Trade AssociationsMaybe they're not garbage in/garbage out, but to coin yet another n ...
- Reigning Cats & Dogs (But Not By Much)Six weeks before the election Trump continues to dominate the news cycl ...
- Havas Study Details Attention Needed To Drive Brand OutcomesThe Havas-commissioned study combines Lumen Research's predictive attention models with Brand Metric ...
- Social Media, Youth, AI And The Fight For Our FutureAt an event focused on one of the most urgent issues ...
- Premium Long-Form TV For Brands: Working For Young Consumers?Over 90% of viewers say long-form content is the "gold standard ...
- Ipsos: Kamala Achieves Democratic First, Gets More Attention Than Trump"In the last month, Harris has actually beaten him two- or three-to-o ...
- Smart TV Home Screens Gain Attention, Influence On Program DiscoveryThirty-eight percent of respondents say their opening smart TV home screens ...
- Advertisers Slow To Invest In $184B Gaming Media, Report ShowsA report by WARC Media finds the share of advertisers planning ...
- Not All Viewer Attention To Advertising Is Created EqualAlmost half of consumers said they avoid ads because they're annoying, challengi ...
- New MoviePass: Now Taking Lessons From Premium Video Streamers?MoviePass, which had filed for bankruptcy, now says it is profitable. Subscribe ...
- Average Household Tuned To 3 Or Less Streaming Apps, Q1 Study FindsThe top three streamers in share of time spent viewing are YouTub ...
- ARF Teases Ad 'Attention' Data Showing TV Outperforms Social Two-To-One"This is not a conclusion," Advertising Research Foundation Chief Research Officer Pa ...
- A Visual Attention Study That Went Terribly RightHow does a company conduct a study of visual attention and performan ...
- Premium Long-Form Video Captures More Attention Than Digital MediaViewers tend to spend more time viewing ads that appear in cinem ...
- Short-Form Ads - On Any Platform - Continue To Pair Well With TV AdsShort-form advertising video via TV, streaming and digital platforms plays an importa ...
- Why Initial Standard Will Be Two Steps Forward For Out-of-HomeFollowing some criticism that was a step backwards for out-of-home, MRC chi ...
- YouTube Offers Advertisers Placement Near Top-Performing ShortsYouTube is launching a "Select Shorts" ad offering to give advertisers t ...
- Psychologists Find A New Way To Analyze Behavior And Target AdsAnalyticsIQ's research determines the most effective ways to improve performance with ea ...
