Tag results for "attention"
- YouTube Offers Advertisers Placement Near Top-Performing ShortsYouTube is launching a "Select Shorts" ad offering to give advertisers t ...
- Psychologists Find A New Way To Analyze Behavior And Target AdsAnalyticsIQ's research determines the most effective ways to improve performance with ea ...
- ARF Day One: Research And Measurement Becoming Ever More ComplexThe opening day of the Audience X Science Conference Wednesday offered intrigui ...
- Relevance Will Get You Further Than Attention AloneRelevance has always been the ultimate metric for success. Now we ha ...
- Metric Shows Critical Connection Between Time And AttentionGumGum's attention metrics company Playground xyz has a new attention framework ...
- To Stunt Or Not To Stunt - That's Really Not The QuestionOne quandary facing strategists is whether to focus on the fundamentals ...
- Mining Value From Seconds-Based TV MeasurementThe granularity of second-by-second TV audience measurement promises to usher in ...
- Audio Attention Data Shows How Humans React In Real-TimeAttention quality scored the highest for audio ads with the highest voiceov ...
- Super Bowl Ads With Highest Attention Scores Featured Singing CelebritiesThe highest-performing commercials in attention featured celebrity performers singing - led ...
- Missing Your Favorite Live Season-Ending Show? Many DidThe thrill of seeing a season-ending episode is fading. In recent year ...
- Where 6M Pieces Of Content Got AttentionNP Digital analyzed which content got the most attention across six soci ...
- Agencies 'Excited' To Dive Deeper Into Attention For Programmatic Ad BuysIAS has released a new metric dubbed "quality attention," which integrates med ...
- The Cost Of Streaming Attention: What Is The Value Of Free 'Channels'?Many consumers can sit up and take notice of the offering ...
- The Psychic's Brain: Ephron On AttentivenessErwin Ephron taught me there is no perfect form of media researc ...
- Attention Metrics: Media & Sports, Health & Pharma, Education Score Highest, Study FindsDoubleVerify released its first global report on attention metrics and how ...
- Hey There: Attention Metrics Stifled By Lack Of ResourcesAlthough marketers recognize the importance of attention metrics, there are varying perspectiv ...
- Active Attention Launches With Deterministic MeasurementAudi, Welch's Fruit Snacks, Quigley-Simpson, and PHD Media are some of t ...
- CTV Media Eyes Active Attention MetricsKERV Interactive is looking to measure attention in CTV media by usi ...
- Short Attention Span Theater: Why A New 156-Page Report Is NOT A Nine-Second ReadBut the ARF report is nonetheless worth reading if you want ...
- They're Giving It All - Tech That Detects AI-Generated ClickbaitTools and chatbots are being used to generate massive amounts of low-quali ...
- OMD Teams With Teads On New Attention Research, Calls It A 'Human Metric'Omnicom's OMD unit and Teads will release results of what they ca ...
- CTV Content Outperforms Linear On Attention And Co-ViewingReport also offers insights on the effects of ad length and frequen ...
- Streaming Drives More Viewer Attention To Ads Than Linear TVHouseholds with kids also tend to pay greater attention to CTV a ...
- Viewer Ad 'Attention' Drops For The First TimeViewer "attention" of CTV/streaming ads has dropped for the first time, TVisi ...
- Teads, Lumen Attention Metrics From Global Campaigns Find 'Better Predictors'On Tuesday the companies will announce findings in a study on attenti ...
- Nexxen Partners With Lumen On Omnichannel Attention MeasurementThe attention offering can be used across a campaign's lifecycle, from planni ...
- Dentsu: 'Radio Shines,' Outperforms Attention Paid To Video Ads"Radio shined as the most efficient of the audio formats studied, provi ...
- Havas Media, Adelaide Launch Proprietary Attention MetricThe "Meaningful Ad Unit" will be utilized by Havas Media for U. ...
- Creative Ad Formats Have Positive Impact On Attention And Memorability, Study FindsEmodo has released findings from a study that highlights the need ...
- Longer Ad View Times Emit Less Emissions, Study By Magna And Oracle FindsA link between sustainable ad practices and positive attention metrics shows th ...
