- Comcast: Multiscreen H1 Campaigns Drive Attention, Reach
Advanced TV Insider, Wayne Friedman - Monday, October 5, 2026
Comcast says traditional TV has 71% 'unique' reach, with streaming at 2 ...
- Do I Have Your Attention? Studios Vs. Creators: Both Wins
Advanced TV Insider, Wayne Friedman - Wednesday, September 30, 2026
Sixty-three percent of YouTube channel sessions from viewers are from "creators" su ...
- Snapchat Touts Platform To Drive 'Smarter' B2B Ad Spend
MediaDailyNews, Colin Kirkland - Tuesday, September 29, 2026
Snapchat plans to highlight ways in which B2B advertisers can better utili ...
- 'Dutton Ranch,' 'The Pitt' Top Streaming Shows In Viewer Attention
Television News Daily, Wayne Friedman - Thursday, September 24, 2026
Netflix had four of the top ten shows and posted the be ...
- Your Attention, Please: Out Of Hand... Or Out Of Home?
TV Watch, Wayne Friedman - Wednesday, September 23, 2026
Experts say we need to segment the time a person is ...
- Obit: Pioneering Researcher, Perpetual Futurist Bill Harvey, Dead At 84
MediaDailyNews, Joe Mandese - Sunday, September 20, 2026
Harvey spent more than half a century trying to answer what wa ...
- Still Old School? TV Ad Measures, Digital Clicks, What Comes Next
TV Watch, Wayne Friedman - Tuesday, September 15, 2026
Ads with the most clicks perform the worst in ROAS, according ...
- Company Uses Wikipedia Views To Measure TV Show Popularity
TVBlog, Adam Buckman - Tuesday, September 1, 2026
TelevisionStats.com lists Wikipedia as the "foundation" for its "Attention Score" popularity lis ...
- What YouTube's Shorts 'View' Rules Reveal About The Limits Of Attention
Planning & Buying Insider, Joe Perello - Thursday, August 27, 2026
Views still have a role. They tell marketers whether content is reachi ...
- Better Brand-Sport Deals: 'Throwing A Dime' Is Needed
TV Watch, Wayne Friedman - Wednesday, August 26, 2026
CIMM says: "Live sports audiences fluctuate substantially throughout broadcasts depending on ga ...
- InMobi Offers Video Attention Model Across Mobile In-App Video, CTV
Around the Net In Media, Ray Schultz - Monday, July 27, 2026
InMobi Advertising, part of global technology company InMobi, has launched Frame Attentio ...
- Did The World Cup Dial In The Right Brand Ad Frequency?
TV Watch, Wayne Friedman - Thursday, July 23, 2026
Data from a new DoubleVerify survey finds 40% of viewers continue ...
- 'Creator' Content Now 26% Of Time Spent With TV/Video
Television News Daily, Wayne Friedman - Wednesday, July 22, 2026
Total daily time spent with all platforms is estimated at 6.7 hou ...
- Company Uses Wikipedia Views To Measure TV Show Popularity
TVBlog, Adam Buckman - Tuesday, July 21, 2026
TelevisionStats.com lists Wikipedia as the "foundation" for its "Attention Score" popularity list ...
- Are AI Overviews Stealing Your Clicks?
Brand Insider, Nikki Lam - Tuesday, July 14, 2026
NP Digital's SVP, Head of Earned Media writes, "AI overviews are changi ...
- IAB: 2026 Digital Video Ad Spend +11%
Television News Daily, Wayne Friedman - Tuesday, July 14, 2026
Targeting and content quality will show continued growth to 49% and 46 ...
- World Cup Brand Ads Getting Higher 'Attention'
Television News Daily, Wayne Friedman - Thursday, July 2, 2026
On Fox networks, the average attention index for marketers is 121. Wor ...
- Search Scooping Up Interest In NBA, World Cup
Performance Marketing Insider, Laurie Sullivan - Friday, June 12, 2026
People are asking longer, more detailed questions in generative AI search ...
- Amazon Adds Attention Metrics To Pre-Bid Targeting
MediaDailyNews, Laurie Sullivan - Wednesday, June 10, 2026
A new integration moves attention and data metrics from measuring how use ...
- Consumers With Control Options Respond Better To Online Advertising
Around the Net In Media, Ray Schultz - Wednesday, June 3, 2026
Consumers feel “ambushed and annoyed,” by digital advertising -- and some are tuni ...
- Attention Is Nice, Revenue Is Nicer, Study Of 80,000 Video Ads Finds
Research Intelligencer, Rob Williams - Monday, June 1, 2026
Attention and revenue often have very little to do with one anothe ...
- AI Search May Be Helping The Media
Around the Net In Media, Ray Schultz - Friday, May 22, 2026
Much has been written about artificial intelligence (AI) killing traffic to med ...
- Program 'Attention'? What About Media Buyers' 'Attention'?
TV Watch, Wayne Friedman - Tuesday, May 12, 2026
How much do those premium, scripted entertainment shows really factor into media-buyi ...
- VaynerX Launches New Agency Focused On Attention Economy
MAD, Steve McClellan - Monday, April 27, 2026
Charter clients of the new agency include Ulta Beauty, Mrs. Meyer's Cle ...
- Viant DSP Buys TVision For $40M
Television News Daily, Wayne Friedman - Wednesday, April 15, 2026
Viant will incorporate TVision technology into its AI demand-side platform, where ...
- Linear Network 'Media Value' Plummets In Q1
Television News Daily, Wayne Friedman - Thursday, April 2, 2026
"Media value" for linear TV networks is down 16% to $1.24 billi ...
- 'March Madness' First Weekend: Ad Spend +5%, Viewing +7%
Television News Daily, Wayne Friedman - Thursday, March 26, 2026
National TV advertising on all networks grew to $499.0 million, according ...
- Share Of Culture
Planning & Buying Insider, Joe Mandese - Wednesday, March 25, 2026
You're probably familiar with Paul Parton's name from the byline that appea ...
- War Isn't Real
Media Insider, Steven Rosenbaum - Monday, March 9, 2026
AI-generated footage and viral misinformation are reshaping how the world experiences t ...
- Consumers Haven't Lost Attention - Advertisers Just Have To Earn It, Study Says
Research Intelligencer, Rob Williams - Wednesday, March 4, 2026
More than two-thirds of consumers say humor, emotion or entertainment make a ...