- Streaming Co-Viewing Strength: Sports, Premium Programs
Advanced TV Insider, Wayne Friedman - Wednesday, January 29, 2025
Streaming co-viewing for all on-demand OTT programming was higher than linear ...
- Snapchat, OMG Study Pushes Creator Ad Performance
MediaDailyNews, Colin Kirkland - Thursday, January 23, 2025
Snapchat shared results of a recent study that shows how creator partnershi ...
- TikTok Going Away: Does TV Fit In The Picture?
TV Watch, Wayne Friedman - Monday, January 20, 2025
The spillover effect of a ban of a hugely popular social-media platfo ...
- Omnichannel Strategies Seek To Fill Gaps In Fragmented Media
Research Intelligencer, Robert Williams - Monday, December 23, 2024
Broad brand awareness and personalized outreach not only capture attention but al ...
- Will 'Multisensory' Ads Cast A Spell On Theatergoers?
Media 3.0, Laurie Sullivan - Friday, December 20, 2024
CJ 4DPLEX is working with National CineMedia to tie a full senso ...
- News Planners & Buyers Should Pay Attention To
Planning & Buying Insider, Joe Mandese - Wednesday, December 18, 2024
If 2024 was the "Year Of Attention Metrics," it's ending with ...
- Adelaide, PubMatic Partner In Effort To Improve Media Quality
Publishers Daily, Ray Schultz - Wednesday, December 11, 2024
Ad buyers can apply Adelaide's attention data to programmatic deals. ...
- Dentsu Markedly Boosts Worldwide, U.S. Ad Outlooks: Cites 'Deeper Dive' Analysis
MediaDailyNews, Joe Mandese - Tuesday, December 3, 2024
"We are seeing an increased focus on planning and buying for attentio ...
- Personal, Cultural Relevance Is Key Driver Of Brand Growth: Report
MediaDailyNews, Colin Kirkland - Tuesday, November 19, 2024
The connection between an ad's cultural and personal relevance and the likeliho ...
- 'Daily Mail' Challenged Attention Metrics, Brand Safety, With Confirming Results
MediaDailyNews, Laurie Sullivan - Sunday, November 17, 2024
"Daily Mail" ran an eye-tracking study with Lumen Research challenging the ...
- Political Ad 'Attention' Tops For Republicans Overall, Gains For Indie Female Voters
Television News Daily, Wayne Friedman - Tuesday, November 5, 2024
"In nearly all cases, Republicans paid more attention to political ads th ...
- CTV Measurement Extends Deeper Into Performance Advertising
MediaDailyNews, Laurie Sullivan - Thursday, October 24, 2024
Customer data platform Hightouch expanded into CTV ad measurement this week, becomi ...
- CIMM Report Reveals An Elephant In The Panel Measurement Room
Planning & Buying Insider, Tony Jarvis - Thursday, October 24, 2024
Thanks to CIMM, the industry now has an incredibly comprehensive and detail ...
- Attention Metrics: The Elusive Brand And Performance Connector
MAD, Claire Russell - Monday, October 21, 2024
The challenge is that there are bad impressions lurking around every corne ...
- Stand At Attention? Not Enough When It Comes To TV, Media Advertising
TV Watch, Wayne Friedman - Thursday, October 17, 2024
According to a report from the ARF with Kroger Precision Marketing, the ...
- WNBA TV Brands Score Higher Engagement This Season, Driven By New Stars
Television News Daily, Wayne Friedman - Wednesday, October 16, 2024
The consumer engagement score for WNBA marketers rose 16%, doubling the gai ...
- Predictive Data Engine Targets Ads Through Contextual, Attention, Creative
MediaDailyNews, Laurie Sullivan - Monday, October 7, 2024
GumGum's Mindset Graph - which gives advertisers deeper insights into its contextua ...
- Independent Voters Give 4% More 'Attention' To Political Ads Vs. Average Viewing
Advanced TV Insider, Wayne Friedman - Wednesday, October 2, 2024
Democrats index at 93 for political ad attention, with Republicans 2% high ...
- Billups Unveils New Attention Metrics For Out-Of-Home Media Buys
MediaDailyNews, Joe Mandese - Wednesday, October 2, 2024
The agency is offering clients and other agency and media partners acce ...
- The Short Attention Spans Of Trade Associations
Planning & Buying Insider, Joe Mandese - Wednesday, September 25, 2024
Maybe they're not garbage in/garbage out, but to coin yet another n ...
- Reigning Cats & Dogs (But Not By Much)
Red, White & Blog, Joe Mandese - Tuesday, September 24, 2024
Six weeks before the election Trump continues to dominate the news cycl ...
- Havas Study Details Attention Needed To Drive Brand Outcomes
MAD, Steve McClellan - Monday, September 16, 2024
The Havas-commissioned study combines Lumen Research's predictive attention models with Brand Metric ...
- Social Media, Youth, AI And The Fight For Our Future
Media Insider, Steven Rosenbaum - Monday, September 16, 2024
At an event focused on one of the most urgent issues ...
- Premium Long-Form TV For Brands: Working For Young Consumers?
Advanced TV Insider, Wayne Friedman - Wednesday, September 11, 2024
Over 90% of viewers say long-form content is the "gold standard ...
- Ipsos: Kamala Achieves Democratic First, Gets More Attention Than Trump
Marketing Politics Weekly, Joe Mandese - Wednesday, August 21, 2024
"In the last month, Harris has actually beaten him two- or three-to-o ...
- Smart TV Home Screens Gain Attention, Influence On Program Discovery
Advanced TV Insider, Wayne Friedman - Wednesday, August 7, 2024
Thirty-eight percent of respondents say their opening smart TV home screens ...
- Advertisers Slow To Invest In $184B Gaming Media, Report Shows
MediaDailyNews, Colin Kirkland - Thursday, August 1, 2024
A report by WARC Media finds the share of advertisers planning ...
- Not All Viewer Attention To Advertising Is Created Equal
Research Intelligencer, Robert Williams - Monday, July 1, 2024
Almost half of consumers said they avoid ads because they're annoying, challengi ...
- New MoviePass: Now Taking Lessons From Premium Video Streamers?
TV Watch, Wayne Friedman - Tuesday, June 25, 2024
MoviePass, which had filed for bankruptcy, now says it is profitable. Subscribe ...
- Average Household Tuned To 3 Or Less Streaming Apps, Q1 Study Finds
Television News Daily, Wayne Friedman - Thursday, May 30, 2024
The top three streamers in share of time spent viewing are YouTub ...