- CTV Content Outperforms Linear On Attention And Co-Viewing
Advanced TV Insider, Karlene Lukovitz - Friday, September 22, 2023
Report also offers insights on the effects of ad length and frequen ...
- MRC Clarifies Nielsen/Amazon 'TNF' Ratings Decision, Says It Remains Unaccredited For Now
MediaDailyNews, Joe Mandese - Thursday, September 21, 2023
The statement doesn't break any new news, but is the MRC's offici ...
- Amazon To Introduce Ads To Prime Video, Charge For Ad-Free Service
MediaDailyNews, Karlene Lukovitz - Friday, September 22, 2023
The video service included with Prime membership will have "limited" ads starti ...
- 35% Of NFL Fans Regularly Use Pirate Streaming To Watch Games
MediaDailyNews, Karlene Lukovitz - Friday, September 22, 2023
Poll of 3,200 fans finds higher rates of piracy among fans ...
- He Isn't Dead, Yet
MediaDailyNews, Joe Mandese - Friday, September 22, 2023
The most striking thing about the news cycle surrounding Rupert Murdoch's desce ...
- Local TV To Grow 11% To $23.8B In 2024: BIA Forecast
Television News Daily, Wayne Friedman - Friday, September 22, 2023
Local broadcast TV will see a modest 11% increase in 2024 ...
- Disney Going Back To Its Roots: Big Theme-Park Budgets, Storytelling
TV Watch, Wayne Friedman - Friday, September 22, 2023
Disney's theme parks are the company's mothership. Iger said "that storytelling ...
- End Of An Era As Murdoch Hands Reins To Son
TVBlog, Adam Buckman - Friday, September 22, 2023
The very fact that Murdoch waited until age 92 to turn ov ...
- Microsoft Offering CTV/Video Ads Alongside Search
MediaDailyNews, Laurie Sullivan - Wednesday, September 20, 2023
A video ad offering allows advertisers to create online video and C ...
- Hybrid AVOD-SVOD Revenues To Triple By 2029, Disney Leads
MediaDailyNews, Karlene Lukovitz - Wednesday, September 20, 2023
Disney is projected to surpass Netflix. ...
- MRC Responds To JIC Measurement Plan: Stick With MRC Accreditation
MediaDailyNews, Joe Mandese - Wednesday, September 20, 2023
In response to the JIC's plan to begin certifying media audience-measurement servic ...
- Yahoo Backstage Expands CTV Offering With FreeWheel, Magnite, IAS Integrations
MediaDailyNews, Karlene Lukovitz - Thursday, September 21, 2023
The direct, server-to-server connections allow CTV publishers to easily extend their invento ...
- Is It Time For A Media-Buying Bill Of Rights?
Planning & Buying Insider, Joe Mandese - Thursday, September 21, 2023
Should planners, buyers and their clients have certain inalienable rights? That's ...
- Wannabe NFL Leagues Looking To Merge: Reports
Television News Daily, Wayne Friedman - Wednesday, September 20, 2023
Two wannabe NFL football leagues -- the USFL and the XFL ...
- Fewer Streaming Shows? Happy Streamers, Puzzled Consumers
TV Watch, Wayne Friedman - Thursday, September 21, 2023
How will consumers figure out that less might be more? That ...
- New Fall TV Season Getting Off To 'Irrational' Start
TVBlog, Adam Buckman - Thursday, September 21, 2023
A new NBC drama about a law-enforcement psychologist earns the title ...
- U.S. JIC Expanding From 'Currency' To Audience Measurement
MediaDailyNews, Joe Mandese - Wednesday, September 20, 2023
"We've been collaborating with George and his team at the MRC ...
- And Then There Were Three (Conditional) Ad Currencies
MediaDailyNews, Joe Mandese - Wednesday, September 20, 2023
The U.S. JIC has granted "conditional certification" to three alternative ad currenci ...
- Paramount+ To Launch In Japan
MediaDailyNews, Karlene Lukovitz - Wednesday, September 20, 2023
The streamer, which has seen continued subscriber growth as rivals have slowe ...
- WBD's Max Adds A Sports Tier - Simulcast With TNT, TBS, TruTV
Television News Daily, Wayne Friedman - Tuesday, September 19, 2023
Max will be adding a $9.99/month sports tier: Bleacher Report Sports Add-O ...
- ABC Returns To 'Monday Night Football' Origins: Airing All Games This Season
Television News Daily, Wayne Friedman - Tuesday, September 19, 2023
ABC is adding a full schedule of "Monday Night Football" games th ...
- Watch A Linear TV Episode 3 Minutes At A Time: Is This What Is Coming?
TV Watch, Wayne Friedman - Wednesday, September 20, 2023
Certain TikTok accounts are posting full episodes of TV shows and full-leng ...
- 'Continental' Drift: Peacock's New 'John Wick' Prequel Series
TVBlog, Adam Buckman - Wednesday, September 20, 2023
The biggest thing missing from Peacock's new "John Wick"-derived series is Jo ...
- Disney+ Will Reportedly Miss Sub Target By Tens Of Millions
MediaDailyNews, Karlene Lukovitz - Monday, September 18, 2023
But Disney CEO Bob Iger has downplayed subscription growth, with eyes ...
- Back-To-School: Streaming Declines, Broadcast/Cable Gain
Television News Daily, Wayne Friedman - Tuesday, September 19, 2023
Streaming TV viewing declined by half a share point vs. July f ...
- All The Good Things: Barely Surviving Streaming Shows Need To Breathe
TV Watch, Wayne Friedman - Tuesday, September 19, 2023
HBO's critically acclaimed "Winning Time: The Rise of the Lakers Dynasty" ...
- Charter/Disney Fallout: Bad Trouble For Freeform, Other Cable Nets
TVBlog, Adam Buckman - Tuesday, September 19, 2023
Whatever is really going on here, the TV business looks like ...
- Swimming In Myths And Under Murky Waters In Programmatic CTV
Data & Programmatic Insider, Laurie Sullivan - Monday, September 18, 2023
Is there an effective attribution model to support CTV? Lack of transparen ...
- Automotive TV Spending Rises, UAW Strike Unlikely To Affect Spending Initially
Marketing Daily, Tanya Gazdik - Sunday, September 17, 2023
Much of Mazda's whopping 48-times year-over-year increase in spend is due ...
- CIO Diane Jurgens Exits Disney
MediaDailyNews, Karlene Lukovitz - Monday, September 18, 2023
Disney has lost several senior-level executives in the past year. ...