Tag results for "television"
- CTV Content Outperforms Linear On Attention And Co-ViewingReport also offers insights on the effects of ad length and frequen ...
- MRC Clarifies Nielsen/Amazon 'TNF' Ratings Decision, Says It Remains Unaccredited For NowThe statement doesn't break any new news, but is the MRC's offici ...
- Amazon To Introduce Ads To Prime Video, Charge For Ad-Free ServiceThe video service included with Prime membership will have "limited" ads starti ...
- 35% Of NFL Fans Regularly Use Pirate Streaming To Watch GamesPoll of 3,200 fans finds higher rates of piracy among fans ...
- He Isn't Dead, YetThe most striking thing about the news cycle surrounding Rupert Murdoch's desce ...
- Local TV To Grow 11% To $23.8B In 2024: BIA ForecastLocal broadcast TV will see a modest 11% increase in 2024 ...
- Disney Going Back To Its Roots: Big Theme-Park Budgets, StorytellingDisney's theme parks are the company's mothership. Iger said "that storytelling ...
- End Of An Era As Murdoch Hands Reins To SonThe very fact that Murdoch waited until age 92 to turn ov ...
- Microsoft Offering CTV/Video Ads Alongside SearchA video ad offering allows advertisers to create online video and C ...
- Hybrid AVOD-SVOD Revenues To Triple By 2029, Disney LeadsDisney is projected to surpass Netflix. ...
- MRC Responds To JIC Measurement Plan: Stick With MRC AccreditationIn response to the JIC's plan to begin certifying media audience-measurement servic ...
- Yahoo Backstage Expands CTV Offering With FreeWheel, Magnite, IAS IntegrationsThe direct, server-to-server connections allow CTV publishers to easily extend their invento ...
- Is It Time For A Media-Buying Bill Of Rights?Should planners, buyers and their clients have certain inalienable rights? That's ...
- Wannabe NFL Leagues Looking To Merge: ReportsTwo wannabe NFL football leagues -- the USFL and the XFL ...
- Fewer Streaming Shows? Happy Streamers, Puzzled ConsumersHow will consumers figure out that less might be more? That ...
- New Fall TV Season Getting Off To 'Irrational' StartA new NBC drama about a law-enforcement psychologist earns the title ...
- U.S. JIC Expanding From 'Currency' To Audience Measurement"We've been collaborating with George and his team at the MRC ...
- And Then There Were Three (Conditional) Ad CurrenciesThe U.S. JIC has granted "conditional certification" to three alternative ad currenci ...
- Paramount+ To Launch In JapanThe streamer, which has seen continued subscriber growth as rivals have slowe ...
- WBD's Max Adds A Sports Tier - Simulcast With TNT, TBS, TruTVMax will be adding a $9.99/month sports tier: Bleacher Report Sports Add-O ...
- ABC Returns To 'Monday Night Football' Origins: Airing All Games This SeasonABC is adding a full schedule of "Monday Night Football" games th ...
- Watch A Linear TV Episode 3 Minutes At A Time: Is This What Is Coming?Certain TikTok accounts are posting full episodes of TV shows and full-leng ...
- 'Continental' Drift: Peacock's New 'John Wick' Prequel SeriesThe biggest thing missing from Peacock's new "John Wick"-derived series is Jo ...
- Disney+ Will Reportedly Miss Sub Target By Tens Of MillionsBut Disney CEO Bob Iger has downplayed subscription growth, with eyes ...
- Back-To-School: Streaming Declines, Broadcast/Cable GainStreaming TV viewing declined by half a share point vs. July f ...
- All The Good Things: Barely Surviving Streaming Shows Need To BreatheHBO's critically acclaimed "Winning Time: The Rise of the Lakers Dynasty" ...
- Charter/Disney Fallout: Bad Trouble For Freeform, Other Cable NetsWhatever is really going on here, the TV business looks like ...
- Swimming In Myths And Under Murky Waters In Programmatic CTVIs there an effective attribution model to support CTV? Lack of transparen ...
- Automotive TV Spending Rises, UAW Strike Unlikely To Affect Spending InitiallyMuch of Mazda's whopping 48-times year-over-year increase in spend is due ...
- CIO Diane Jurgens Exits DisneyDisney has lost several senior-level executives in the past year. ...
