Tag results for "television"
- Nexstar's Q4 Political Advertising Soars, Core Advertising WeakFor the year, political advertising pulled in $506 million -- Nexstar's be ...
- Netflix Brings 40 New Titles To Mobile Games LibraryOn Monday, Netflix announced the addition of 40 games coming to t ...
- Integral Ad Science Takes Netflix Verification Program LiveIAS on Monday launched Viewability and Invalid Traffic verification for Netflix's ad-support ...
- Netflix U.S. AVOD Subs Surpass 1M, Disney+ Churn Minimal After No-Ads Price HikeWhile it’s still very early days, launching ad-supported tiers seems to ...
- 'Jill's Steals & Deals' Adds NBCU On-Screen Buying, Checkout CapabilityThe ability to use an on-screen QR code via mobile phone ...
- Video Measurement 'JIC' Invites Google/YouTube To JoinThe "JIC" is trying to bring YouTube, which objects to limiting cross-med ...
- AT&T's Lily Joins NCAA Stars In March Madness Ad BlitzFeaturing NCAA basketball legends, the campaign showcases how AT&T products and servic ...
- Merkle Creative Swings With Grant Thornton On Business-to-Human TV SpotsGrant Thornton launched PGA television spots in March during the PLAYERS Championshi ...
- National TV Advertising For NBA '22-'23 Regular Season 28% Higher So FarNational TV advertising is 28% higher to an estimated $656.9 million ...
- Warner Bros. Discovery Chooses Comscore, VideoAmp As Alternative CurrencyWarner Bros. Discovery says it will partner with Comscore and VideoAmp f ...
- YouTube TV Price Hike Amid Cord-Cutting: Virtuals Making Their Channel Cuts?YouTube TV has become one of the priciest virtual pay TV provider ...
- Coming Of Age At The End Of A Century: It's 'Y2K: The Musical!'A new musical series coming to Hulu on Friday takes place ...
- YouTube TV Hikes Basic Price $8, Offsets With 4K Price CutAfter paying a reported $14 billion for rights to the NFL Sund ...
- Disney+ AVOD Outpacing Rivals, Up To 36% Of New Sign-UpsIn comparison, Netflix's new ad-supported option accounted for 19% of its n ...
- Paramount+ Launching Its First Mobile-Only Plan, In LatAmThe low-priced, ad-free plan seeks to grow the streamer's subscriber base ...
- Automotive Estimated TV Spending Drops 66.8%Nearly 80% of General Motors' estimated spend in February was on i ...
- Three Seasons Of Any TV Show Is Enough - Just Ask Streaming UsersConsumers seem to want shorter TV series -- to move on ...
- Animated 'Agent Elvis' Is A Triumph For NetflixElvis is back in the building, but this time he is animat ...
- Tubi To Hold Pre-Upfront Event For AdvertisersTubi may tout having reached a 1% share of U.S. streaming/TV usag ...
- '22 Political Ad Spending Revised Down 7.5% To $8.94BThe biggest media beneficiaries of the revised estimates are radio and cab ...
- Paramount Starts First D2C Ecommerce Platform For Entertainment BrandsParamount Shop will house a range of entertainment-branded products across all t ...
- Nielsen: Streaming Reaches 34% Share In February, Linear Continues To FallBroadcast viewing time was down 8% and cable TV dropped 14.1% v ...
- Baseball On TV? Change The Game - One Marketing Pitch At A TimeIf Diamond Sports continues to go south, there's a plan by M ...
- AMC Gets Lucky Again With New Odenkirk Series"Lucky Hank" is AMC's third series with Bob Odenkirk, following "Breaking Ba ...
- ESPN Sells Out Women's NCAA Championship Broadcast InventoryCoverage has drawn 15 broadcast sponsors and nearly 100 advertisers. ...
- Netflix To Grow To 10M Ad-Supported Global Subscribers, 3.1M In U.S., Canada: AnalystNetflix will reach 10 million ad-supported subscribers globally by the end ...
- DirecTV Sues Nexstar Media Group For Antitrust Issues Over Retransmission FeesDirecTV says Nexstar violated antitrust law by engaging with Mission Broadcasting a ...
- The Upfront Isn't Dying: Station Groups Want In, Push National TV Ad BusinessesHow can we resolve local TV stations' "core" advertising challenges? How abo ...
- Robert Blake And The Good Old Days Of Our Television YouthAt his death, Blake was one of only two surviving child acto ...
- ABC's 'Oscars' Up 12%, Ad Spend Hits $106MThis year's "Oscars" saw a 12% gain vs. 2022 to 18.7 milli ...
