- TikTok Strikes Deal With GSTV For On-the-Go Consumer Content
Digital News Daily, Colin Kirkland - Thursday, June 8, 2023
The partnership with GSTV aims to bring TikTok content to GSTV's audien ...
- Analyst Outlook for Hulu: Strong Daily User Minutes, But Ad Challenges Expected
Television News Daily, Wayne Friedman - Tuesday, June 6, 2023
Hulu's video-on-demand platform is at an estimated 69 minutes per day p ...
- Vying For Generative AI: 5 Rules For Using The Technology For Marketing
Email Insider, Ray Schultz - Wednesday, May 24, 2023
Bain & Company says brands are already deploying Gen AI, and outlin ...
- Acoustic Debuts Behavior-Based Multichannel Marketing Platform
Email Marketing Daily, Ray Schultz - Wednesday, May 24, 2023
Brands can streamline marketing across channels using its new marketing platform, B ...
- Demandbase Enhances Its B2B Sales Intelligence Tool
Email Marketing Daily, Ray Schultz - Tuesday, May 16, 2023
Sellers will be advised on which accounts to pursue and provided wi ...
- SoundCloud Launches Fan-Engagement Tool For Artists
Digital News Daily, Colin Kirkland - Monday, May 8, 2023
SoundCloud has launched a new tool to help artists engage with the ...
- Factoreal Adds GenAI Tools To Its Sports Customer Engagement Platform
Email Marketing Daily, Ray Schultz - Tuesday, May 9, 2023
The new capabilities include smart headings and a text generator. ...
- More Than Ever Before, TV -- And Now Video -- Is Ads First, Content Second
MediaPost Live, Adam Buckman - Thursday, May 4, 2023
My takeaway after a week of newfront presentations: video of all kin ...
- At 'Attention' For This Next TV Ad -- During A Writers' Strike
TV Watch, Wayne Friedman - Wednesday, May 3, 2023
Attention metrics help ensure that ads are in the top 10% ...
- How Media Buyers Became The 'Button' Ending To A Masterclass In YouTube Shorts
MediaPost Live, Joe Mandese - Monday, May 1, 2023
"For this, we needed your help. We need a great button endi ...
- How REI Used Web Data To Help Target Product Emails
Email Marketing Daily, Ray Schultz - Friday, April 28, 2023
REI used outside data to reach customers trying new outdoor activities duri ...
- Magna, Yahoo Analyze How Ad Creative Impacts 61 Metrics
Search & Performance Marketing Daily, Laurie Sullivan - Tuesday, April 18, 2023
The study examined how ad creative impacts 61 metrics including lift, sear ...
- Dos And Don'ts Of Email Marketing
Around the Net in Email, Ray Schultz - Tuesday, April 18, 2023
Email marketing remains the best way for engaging customers. But best practic ...
- Microsoft Ground-Breaking Insights Reveal How Integration Of Search Advertising, CTV Drives Performance
Search & Performance Marketing Daily, Laurie Sullivan - Thursday, April 13, 2023
Microsoft has partnered with Roku since 2022. Microsoft's analysis of how C ...
- The Future Of Media Is IRL
MediaDailyNews, Barry Lowenthal - Wednesday, April 12, 2023
The future of media does not solely lie in dominant digital platform ...
- Can Streamers Slow Down Production And Retain Network Subscribers?
TV Watch, Wayne Friedman - Tuesday, April 11, 2023
Netflix wants to be more proactive with better decisions on its conten ...
- Emplifi Upgrades Its Customer Engagement Tool Set
Email Marketing Daily, Ray Schultz - Friday, April 7, 2023
Fueled by its acquisition of Pixlee TurnTo, Emplifi supports user-generated content creat ...
- Braze And Rackspace Technology Expand Their Partnership
Email Marketing Daily, Ray Schultz - Wednesday, April 5, 2023
Braze and Rackspace Technology have expanded their partnership with a multi-year agreemen ...
- Brands, Creators Gain AI-Driven Shorts, Video Tool To Increase Revenue
Search & Performance Marketing Daily, Laurie Sullivan - Tuesday, April 4, 2023
TubeBuddy, a part of BENlabs, has launched a new tool called Suggest ...
- Saleing Into Summer: Most Consumers Want Email Offers Now
Email Insider, Ray Schultz - Monday, April 3, 2023
Email is the most popular channel, but most people say they g ...
- Fox Partners With Purpose-Driven Ad/Marketing Firm To Make Social Impact
Search & Performance Marketing Daily, Laurie Sullivan - Thursday, March 30, 2023
Fox has partnered with Givsly, a purpose-led ad and marketing company, usi ...
- March Madness TV Commercials Post Dramatically Higher Online Engagement
Television News Daily, Wayne Friedman - Thursday, March 30, 2023
Although NCAA's Men's Basketball TV viewing took a hit in Nielsen-measured viewersh ...
- Twilio Launches New Identity, Profiling Tools
Email Marketing Daily, Ray Schultz - Wednesday, March 29, 2023
Customer engagement platform Twilio has launched an identity resolution tool that ...
- Webinar Engagement Rose Last Year, Attendees Signed Up Earlier Than In 2021
Email Marketing Daily, Ray Schultz - Friday, March 24, 2023
Engagement for webinars is increasing, and has returned to pre-pandemic levels, ON ...
- Most Consumers Are Pessimistic About Economy And Are Spending Less, Study Finds
Email Marketing Daily, Ray Schultz - Thursday, March 23, 2023
Teachers, those in the military and other community members are motivated ...
- National TV Advertising For NBA '22-'23 Regular Season 28% Higher So Far
Television News Daily, Wayne Friedman - Friday, March 17, 2023
National TV advertising is 28% higher to an estimated $656.9 million ...
- Factoreal Debuts WhatsApp Chat Capability
Email Marketing Daily, Ray Schultz - Thursday, March 16, 2023
The new tool from Factoreal allows brands to monitor bot and live-ch ...
- Braze Forms Integration With WhatsApp
Email Marketing Daily, Ray Schultz - Wednesday, March 15, 2023
The integration allows brands to suppress paid social ads when a custom ...
- ABC's 'Oscars' Up 12%, Ad Spend Hits $106M
Television News Daily, Wayne Friedman - Monday, March 13, 2023
This year's "Oscars" saw a 12% gain vs. 2022 to 18.7 milli ...
- Shorter-Length Videos Are More Likely To Engage Viewers
Research Intelligencer, Robert Williams - Monday, March 13, 2023
Only 16% of viewers of online video stick with content that ...