- Consumers Crave Uplifting Content More Than Ever, Study Finds
MediaDailyNews, Colin Kirkland - Wednesday, February 12, 2025
Brands may have an opportunity to foster loyalty and drive purchase behavi ...
- SB Ad Study: Use Of Humor Up, Fewer Celebrities, Diverse Talent
MAD, Steve McClellan - Monday, February 10, 2025
Eighty-five percent of this year's Super Bowl ads used humor as ...
- The Power of Pinterest's 'Joy Revolution': Q&A With Content Officer Malik Ducard
MediaDailyNews, Colin Kirkland - Monday, February 10, 2025
At last week's SoCom marketing conference, Pinterest's Chief Content Officer Malik Duca ...
- Simple Super Bowl Ad Lure: Free, Everyday Stuff - Or Water
TV Watch, Wayne Friedman - Tuesday, February 11, 2025
Super Bowl messages like those of T-Mobile/Starlink and Google Pixel, OpenAI a ...
- Threads Driving More Engagement Than X, Report Finds
MediaDailyNews, Colin Kirkland - Thursday, February 6, 2025
A new report by Buffer examining median engagement rates and trends fin ...
- Brands Are Likely To Find Undivided Attention From Moviegoers
Research Intelligencer, Robert Williams - Thursday, February 6, 2025
About three-quarters of people surveyed in a study by Screenvision said a ...
- Short-Term Kicks: More Super Bowl Ads To Nosh On?
TV Watch, Wayne Friedman - Friday, January 31, 2025
Last year's Super Bowl Advertising Benchmark Index showed the average ad-effectiveness sco ...
- Spotify Signs New 'Streaming 2.0' Deal With Universal Music Group
MediaDailyNews, Colin Kirkland - Monday, January 27, 2025
The deal focuses on what the companies call "Streaming 2.0" - t ...
- Consumers Spent $150B On In-App Purchases In 2024
MediaDailyNews, Laurie Sullivan - Wednesday, January 22, 2025
Across all publishers, 258,000 apps were downloaded per minute in 2024 f ...
- Meta Quietly Deletes AI Profiles After Public Backlash
MediaDailyNews, Colin Kirkland - Monday, January 6, 2025
After announcing its plan to roll out millions of generative AI characte ...
- Roku Grows To 90M Households
Television News Daily, Wayne Friedman - Tuesday, January 7, 2025
The growth overdelivered on one analyst estimate, which estimated the company wou ...
- TV News Networks' 2024 Ad Spend Flat At $2.53B
Television News Daily, Wayne Friedman - Tuesday, December 31, 2024
Fox News Channel led the way at $1.2 billion, down 6%, wi ...
- TV Film Ad Spend Down 24%, 'Mufasa' Makes Second Week Comeback
Television News Daily, Wayne Friedman - Monday, December 30, 2024
National TV ad spend for major movie studio marketing is down 2 ...
- LinkedIn Offers Enhanced Insights, Targeting For B2B Marketers
MediaDailyNews, Colin Kirkland - Thursday, December 19, 2024
The updates to LinkedIn's Campaign Manager portal are aimed at delivering enhanc ...
- Inroads Into The Inbox: New Offering Focuses On Metrics To Drive Engagement
Email Insider, Ray Schultz - Wednesday, December 4, 2024
AudiencePoint claims its new solutions go beyond traditional metrics. ...
- X Centralizes NFL Content As In-App Sports Engagement Soars
MediaDailyNews, Colin Kirkland - Tuesday, November 26, 2024
X is looking to win over more professional sports fans with ...
- Fox Corp. Bets The House, Becoming A Licensed Gaming Operator
TV Watch, Wayne Friedman - Wednesday, November 6, 2024
Fox has started the process of becoming a licensed gaming operator, whi ...
- Disney+ Offering 'Top 10' List: More Ad, Promo Value?
TV Watch, Wayne Friedman - Friday, November 1, 2024
Disney+ is launching a top 10 list in a bid to boo ...
- Measuring A Media Company Or Programs - What, Where Is The Value?
TV Watch, Wayne Friedman - Wednesday, October 30, 2024
"The only way you're even measuring the value of this thing ...
- CIMM Report Reveals An Elephant In The Panel Measurement Room
Planning & Buying Insider, Tony Jarvis - Thursday, October 24, 2024
Thanks to CIMM, the industry now has an incredibly comprehensive and detail ...
- Straight From The Source: Unifying Data Within A Single Data Warehouse
Email Insider, Ray Schultz - Wednesday, October 16, 2024
The new engagement platform eliminates the need for working with separate CD ...
- LinkedIn Sees Steady Rise In C-Suite Users
MediaDailyNews, Colin Kirkland - Tuesday, October 15, 2024
In the U.S., there has been a 35% increase in C-suite professiona ...
- WNBA TV Brands Score Higher Engagement This Season, Driven By New Stars
Television News Daily, Wayne Friedman - Wednesday, October 16, 2024
The consumer engagement score for WNBA marketers rose 16%, doubling the gai ...
- Spanish-Language TV Scores Major Brand Engagement Gains
Advanced TV Insider, Wayne Friedman - Wednesday, October 9, 2024
Brand messaging on Spanish-language TV networks has been 31% more effective ...
- Wordies: This Is How AI Reimagines 1:1 Messaging
Performance Marketing Insider, Laurie Sullivan - Wednesday, October 9, 2024
Braze co-founder and CTO Jon Hyman believes everyone will have their o ...
- Threads Has An 'Engagement-Bait' Problem
MediaDailyNews, Colin Kirkland - Monday, October 7, 2024
Threads is becoming overrun by engagement bait - polarizing content created ...
- Critic's Notebook: The New TV Season Is Off To An Okay Start
TVBlog, Ed Martin - Monday, October 7, 2024
The new "traditional" TV season is off to a relatively slow sta ...
- An Unexpected Hallmark Summer
TVBlog, Ed Martin - Friday, October 4, 2024
Not to sound too corny, but throughout a very difficult summer, Hallma ...
- Snapchat Brings Google Gemini To 'My AI'
MediaDailyNews, Colin Kirkland - Wednesday, September 25, 2024
My AI will be powered by Google's Gemini AI system, marking ...
- Influencers, Creators Gain Conversion, Engagement, Bid Rate Data On Campaigns
Data & Programmatic Insider, Laurie Sullivan - Monday, September 16, 2024
Humanz drops a tracking pixel on every company's site it works wi ...