Tag results for "engagement"
- Omnichannel Strategies Still Baffle Many MarketersThere's a stark difference between consumer engagement and increased marketing investments acro ...
- Fortuitous Frenzy: Consumers Happy And Willing To SpendOut-of-home advertising could see higher performance rates during the next few mont ...
- MCI Names Oscar Cerezales As Chief Strategy OfficerCerezales will help clients with their go-to-market plans and growth, the agen ...
- Lions Winners Demonstrate How Brands Went From Using Sports To Marketing ThemAs today's Lions for sports illustrate, the past 18 months have revers ...
- Entertainment Lions Recognize Long-Form Content, Signaling Attention Spans Are Not ErodingIn defiance of conventional ad industry wisdom about consumers' increasingly shortened attenti ...
- The Email Love Bug: Channel Tops Four Global MarketsMost prefer email, right up to the C-suite. But mobile is emergi ...
- Havas Teams With Teads In The Name Of The Consumer, The Publisher And The Holy AdvertiserIn an unusual collaboration between a big media-buying agency and a suppli ...
- Ecommerce Confidential: What Shoppers Want, And In What ChannelsConsumers prefer email over all other channels, and SMS comes in ...
- Engaging Loyal Customers: Beyond Points and PunchesIncentives, discounts and loyalty points are all well and good when getti ...
- Salesforce Offers CDP Features To Help Brands Reach Consumers Freed From PandemicThe new tools can help marketers target segments, connect to data sourc ...
- Aspect Software And Noble Systems Merge To Form AlvariaAbry Partners will be majority owner of the customer experience provider. T ...
- The Digitized Future Is HereAs new shopping formats are adopted at scale, marketers are asking wh ...
- The Tyranny Of Email: Many Workers Would Rather Quit Than Open MoreAlmost half of work-at-home employees would prefer to clean their bathrooms rath ...
- Companies Partner To Provide B2B Intent DataB2B marketers will have access to more in-depth first-party intent data with ...
- Movable Ink And Xtremepush Partner On Content DeliveryThe joint service allows brands to send personalized content in real-time, t ...
- YouTube Select Sponsorships Announced To Focus On Seasonal EventsBrands want to connect with consumers searching for entertaining videos, from cultur ...
- HubSpot Makes Strategic Investment In OneSignalHubSpot, which recently acquired the email newsletter The Hustle, will have add ...
- Email Collection Forms Improve Performance Of Online VideosConsumers watched more than 23,000 years worth of videos In 2020, accordi ...
- PowerInbox Rebrands As Jeeng As It Moves Beyond The InboxThe company provides automated email messaging and monetization services for publishers. ...
- SparkPost-Litmus Integration Aims For Toggle-Free Email CreationThe Litmus Enterprise will be available in SparkPost's Design Tracker, the compani ...
- IAB Pushes Out AR Guide To Accelerate Immersive Advertising, Camera StrategiesAR users in the U.S. this year are estimated to reach ...
- Consumers Willing To Share Data For Low-Cost Streamers: StudyFifty-four percent of consumers will view ads on streaming ad-supported platforms f ...
- Google Search Terms Identify How Gamers Changed Behavior During COVID-19 PandemicGaming became a major pastime and a way to socialize while soci ...
- Pandemic Tempo: The Challenges Faced By Brands And ConsumersMost consumers increased their channel use, including their email use. But bran ...
- Brands Showing Greater Interest In Relationship MarketingMarketers have long placed an outsized emphasis on acquiring new customers throu ...
- QSR Brands Fumble The Social-Media FunnelA new analysis of QSR social-media strategies shows many don't connect ear ...
- Corporate Email Volume Grew In 2020, As Did Response, Study FindsDespite the growth of corporate email, especially during the COVID pandemic, on ...
- Deep Digital: How Customer Engagement Changed During The PandemicMost brands worldwide say they would have been severely hurt last ye ...
- Winning Engagement: Brands Are Spending More On MessagingFirms that see themselves as excellent at engagement are more likely ...
- Mood Modulation: TV, Movie Content Key To Audience EngagementInstead of conventional labels, what if the mood is posed as "sarcasm ...
