Tag results for "engagement"
- Study Finds Consumers Prefer Longer, Not Short-Form Ad UnitsA survey by "Research Intelligencer" and Pollfish finds that most believe TV's ...
- Marketing Store Taps Rivera For NA CCO RoleCustomer engagement agency The Marketing Store, has hired Michael Rivera for the ...
- Facebook To Group Admins: Test Paid SubsWith subscription groups, Facebook is offering built-in tools designed to simplify the ...
- ARF Conference Tackles TV, Encourages InnovationSome in the industry have suggested that "media measurement is broken," since ...
- Less Really Is More: ARF Finds Six-Second Ads Get More Attention Per SecondSix-second ads on broadcast and network TV capture more attention per second ...
- Fewer TV Ads Translates Into Smaller Viewer GrowthWhen programmers reduced ad loads, such as cutting the number of ads ...
- Braze Opens Office In Singapore To Serve Messaging ClientsBraze, which serves several clients in the APAC region, has a new ...
- In Fake News Era, Quality Online Publishers Leap Ahead In EngagementWorld Media Group research shows that premium publishers are moving way ahead ...
- In an Attempt To Convert Audience, 'BuzzFeed' Introduces Bot Jojo To PodcastAccording to Nieman Journalism Lab, in an attempt to convert podcast listeners ...
- New Magazine/Social-Media Report Reveals Importance Of Platform EngagementMagazine Media 360 latest social-media report includes a new metric that measures ...
- 'The Wrap' Improves Site Dwell Time Using Contextual Video AdsThe new study revealed engagement with pre-roll advertising increased by 42% with ...
- Contently's Henry Bruce Touts New Audience Engagement SolutionWith improved campaign and publishing functionalities, marketers can master the content lifecycle ...
- Influencer Engagement Costs Range From As Little As $0.09 To As Much As $4.14The average cost per influencer engagement was 24 cents in 2017, according ...
- Social Influencers Register Positive Impact On EngagementInstagram platform updates seem to have had a positive impact on engagement ...
- Maritz Launches Cartwheel To Leverage MMS DataMaritz Motivation Solutions's Cartwheel, a new full-service digital agency, will include creative ...
- Gumtree Partners With Phrasee, Increasing Email Engagement With AIOnline classifieds site Gumtree adopted marketing technology platform Phrasee, which optimizes email ...
- Study: Journalism's Use Of Virtual Reality Can Increase EmpathySubjects who experienced the stories in an immersive setting were said to ...
- LevelUp Partners With FullContact For Restaurant PersonalizationThe restaurant industry is notorious for its high failure rate, but a ...
- If People Love Fake News, Should Marketers Care?A study by MIT says false news stories are 70% more likely ...
- Conde Nast Kicks Off Influencer Platform, Ups Ad Targeting And EngagementThe Next Gen Influencer Platform offers a curated group of both in-house ...
- Outbrain Platform Gives Digital Publishers New Revenue OptionsOutbrain, a content discovery and recommendation platform, is launching a new audience ...
- The Seven Hidden Measures Of Email DeliverabilityReturn Path found that more emails are ending up in the spam ...
- Pinterest Rolls Out Organization ToolsUsers can now archive their boards for future use. This tells Pinterest ...
- Which Super Bowl Celebrities, Brands Generated The Most Buzz?Amobee analysts looked at the celebrities generating the most tweets around Super ...
- 'Outside,' Columbia Sportswear Ad Campaign Reaps High Engagement RateAdventure and outdoors magazine Outside partnered with Columbia Sportswear on a native ...
- Automotive Engagement Data Shows Preference For Trucks, SUVsLeads generated on automotive manufacturer websites rose 4% during Q4 2017 compared ...
- Facebook, Instagram Bolster NFL Fan EngagementThe playoffs, as a whole, drive more users to platforms. However, content ...
- Brands Face Loyalty, Engagement Shifts"This is an extraordinary time for brands," says Robert Passikoff, president of ...
- Should TV News Networks Let Viewers Rate News Quality?People may hate media and journalists and call them biased. But putting ...
- Facebook Changes News Algorithm, Email Offers More Manageable AlternativeEmail marketing is a direct conduit from publisher to consumer, managed by ...
