Tag results for "engagement"
- Horizon: Younger People Have Their Own Take On Sports FandomTraditional sports viewing is down among younger audiences, but they are engagi ...
- The TikTok Shop Effect In Search No One Wants To DiscussSocial media companies have turned into search engines, but brands and influence ...
- More Interactive Ads For Better-Performing Streaming Brand Messages?A single exposure of an interactive ad leads to 36% stronger bra ...
- Unmuted Debate Mikes? Biggest Unscripted TV Show Coming Your WayThe Kamala Harris Presidential campaign now wants to keep microphones on ...
- Email Match: Firms Team Up To Drive Engagement, Identity MatchingAtData and Yotpo have formed a strategic integration to help joint custome ...
- Planet Email: 9.7 Billion Messages Are Sent In The U.S. Every DayEmail is especially valuable in the fintech and subscription sectors, CleverTap repo ...
- LinkedIn Invites Brands To Sponsor User-Generated NewslettersLinkedIn is inviting brands to sponsor newsletters created by other users ...
- Premium Streamers Provide Best 'Ad Experience,' MVPDs Have The Worst: StudyA new Hub Research Entertainment survey finds 53% of respondents view advertisi ...
- TikTok Report Finds Amazon, NBA Earn Most Media Value From CreatorsTop-performing brands prioritize creator authenticity, brand alignment, and retention, according to ...
- TikTok Records Surge In Sentiment Toward Kamala HarrisMore than 85,000 TikTok videos were posted about Harris after President Bid ...
- OpenAI Tests Search Prototype, Plans ChatGPT IntegrationNew OpenAI search features that reply to queries with timely information a ...
- Springing Data: New Warehouse Analytics ToolsMessageGears has enhanced its data warehouse suite for enterprise marketers. ...
- Ad-Driven Analytics Business Secures $1M Seed Funding, Focuses On AIElly Analytics, a technology startup that tracks data across a user's enti ...
- X Touts Misleading Engagement Stats, Ad Buys See 'Drastic Drops'In June, X advertising saw month-over-month and year-over-year declines, with click-through-rates do ...
- GenAI For Super-Size Brands: MessageGears Links Up With SnowflakeThe integration with Snowflake Cortex AI will enable users to auto-generate cust ...
- Instagram Furthers Commitment To Short-Form Video ContentInstagram head Adam Mosseri stated that longer videos go against Instagram's eth ...
- 33% Decline In CPMs Seen In Sandbox-Enabled ImpressionsIndex Exchange product team members outlined the reasons they believe Google's Priva ...
- Shark Week Adds New Sponsors, 'Collections' Content On Max, discovery+Sponsorship deals include custom video, tagged tune-in, billboards, in-program messaging and streami ...
- Dynamic Data Points: Enterprise Brands Can Integrate Email And Other ChannelsMessageGears has added 250 endpoints to its engagement platform. ...
- Key Political TV Advertising States: Don't Mean A Thing Without That SwingThe focus is on so-called "swing" voters' use of TV-video platforms ...
- CPG Brands Score High Streaming, CTV Reach - And Lower Ad FrequencyCTV platforms delivered lower levels of messages for CPG brands consumed ...
- Premium Streamers' TV Marketing Spend, Value Drops 18%Premium streaming platforms have slowed down their national TV marketing spending f ...
- Average Household Tuned To 3 Or Less Streaming Apps, Q1 Study FindsThe top three streamers in share of time spent viewing are YouTub ...
- B2B Drift: SaaS Marketers Say It Is Harder To Reach CustomersDespite the increasing challenge of reaching customers, most B2B SaaS marketers belie ...
- Short-Form Ads - On Any Platform - Continue To Pair Well With TV AdsShort-form advertising video via TV, streaming and digital platforms plays an importa ...
- How To Advertise In An Election YearBusinesses that are not part of the political fray must accept t ...
- Behavioral Data A Mystery For Some Marketers: Forrester Consulting StudySome 75% of marketers say collecting real-time experience data is critical ...
- Major Brands Capitalize On New Age of Artist Endorsements In Music Industry: Report"Household brands are not just supporting artists but creatively integrating their produc ...
- Linear TV Drives Higher Engagement For QSRs Than Streaming, Study FindsConsumers were 5% more likely to engage with QSR ads on line ...
- Sprite Campaign Takes Refreshing Approach To PrivacyPrivacy has become important to brands and consumers - but not t ...
