Tag results for "engagement"
- Spot.IM Drives Mobile Engagement For PublishersThe new native kit makes Spot.IM's solutions available to the public, so ...
- Help! Customers Value Service Above All ElseConsumers want service more than a 24/7 omnichannel experience, a new survey ...
- Time Inc, Parse.ly Partner For AnalyticsEditors can use Parse.ly's tools to view audience metrics - such as ...
- Cathay Pacific Launches Interactive 360-Degree VR Video AdCathay Pacific's 360-degree virtual reality video ad experience, powered by VR and ...
- Should Publishers Treat Engaged Users Differently?As the digital advertising industry moves towards personalization, engagement metrics can help ...
- ON24 Integrates Webinar Engagement Data With CRM SystemsON24 is setting out to align sales and marketing, launching a new ...
- Study: New Ways To Measure Consumer EngagementA new study from Northwestern University's Kellogg School reveals that the more ...
- Local Store Pages On Facebook Deliver For BrandsFrom Facebook to Yelp, it's still common for national retailers to support ...
- Metrics Are The Message: How Associations Did With Their Email In 2016Email open and click rates slid for associations in 2016. But groups ...
- Facebook Instant Articles Pages Load Faster Than Google AMP, Per StudyThe Google AMP and Facebook Instant Articles format were compared to determine ...
- Snap Buys Placed, Ups Brand Marketing OptionsNo matter how young and cool its user base, Snap knows it ...
- Thoughtful Facebook! Now It's 'Pinning' Videos On Laptops, TooIts "watch and scroll" feature, already available on smartphone apps, is now ...
- Millennials Most Likely To Engage With Email MarketingTwenty-two percent of Millennials participating in a study said they were likely ...
- Upfront Reflections: If Only TV Was As Exciting As Networks Say It IsThe moments the networks mine for their clip reels are just that ...
- How To Engage With Subscribers Past Initial Sign-UpsMore subscribers are signing up for email marketing, according to a report ...
- Study: Advanced Video Ad Performs Better Than Pre-Roll Video AdsA new study suggests that so-called "advanced video advertising" offers better performance ...
- Study: Average Email Open Rate Across Industries Is 22%Less than a quarter of email marketing messages are opened, according to ...
- McDonald's Moving Away From Using Its Mobile App As 'Promotional' ToolAs campaigns have become more about creating new digital experiences, McDonald's has ...
- 4 Ways To Enhance Video AdvertisingPouring resources into video and then relying on only one marketing channel ...
- BloomReach Unveils AI-Powered Digital Experience Platform For Content PersonalizationOn Friday BloomReach publicly unveiled its digital experience platform, which uses AI ...
- eBay Boosts Email With Machine-Learning, PersonalizationeBay has incorporated machine-learning algorithms into its marketing outreach to personalize email ...
- Permanent Forgetfulness: How To Overcome Email Content AmnesiaPeople forget most of the content they read, which makes you wonder ...
- Consumers Can Stomach Ads In News Feeds, Research ShowsSixty-seven percent of users say the social video ads that appear in ...
- Tapjoy Finds Strong Viewability For Rewarded Videos In Gaming Apps Viewability rates for in-app video ads are pretty strong when it comes ...
- Movable Ink Introduces Real-Time Pricing SolutionContextual email marketing company Movable Ink released Real-Time Pricing on Thursday, a ...
- Look To The Stars To Better Navigate TelevisionViewers have more TV choices than ever before - not just what ...
- Social Users Turn Away From 'Interruptive' AdsAs Twitter demonstrated earlier this week, social networks haven't given up on ...
- IBM: Watson's New Cognitive Capabilities Help Marketers, Expand Analytics The new features expand the predictive intelligence capabilities of the platform, helping ...
- Neuro Study Confirms 'Second Screens' No. 1 Source Of Distraction For TV Viewers, Albeit With Some UpsideAt a time when the ad industry appears to be consumed with ...
- 'Taste of Home' Launches National Event SeriesTaste of Home, a Trusted Media Brands Inc. cooking magazine, is launching ...
