Tag results for "engagement"
- TikTok Strikes Deal With GSTV For On-the-Go Consumer ContentThe partnership with GSTV aims to bring TikTok content to GSTV's audien ...
- Analyst Outlook for Hulu: Strong Daily User Minutes, But Ad Challenges ExpectedHulu's video-on-demand platform is at an estimated 69 minutes per day p ...
- Vying For Generative AI: 5 Rules For Using The Technology For MarketingBain & Company says brands are already deploying Gen AI, and outlin ...
- Acoustic Debuts Behavior-Based Multichannel Marketing PlatformBrands can streamline marketing across channels using its new marketing platform, B ...
- Demandbase Enhances Its B2B Sales Intelligence ToolSellers will be advised on which accounts to pursue and provided wi ...
- SoundCloud Launches Fan-Engagement Tool For ArtistsSoundCloud has launched a new tool to help artists engage with the ...
- Factoreal Adds GenAI Tools To Its Sports Customer Engagement PlatformThe new capabilities include smart headings and a text generator. ...
- More Than Ever Before, TV -- And Now Video -- Is Ads First, Content SecondMy takeaway after a week of newfront presentations: video of all kin ...
- At 'Attention' For This Next TV Ad -- During A Writers' StrikeAttention metrics help ensure that ads are in the top 10% ...
- How Media Buyers Became The 'Button' Ending To A Masterclass In YouTube Shorts"For this, we needed your help. We need a great button endi ...
- How REI Used Web Data To Help Target Product EmailsREI used outside data to reach customers trying new outdoor activities duri ...
- Magna, Yahoo Analyze How Ad Creative Impacts 61 MetricsThe study examined how ad creative impacts 61 metrics including lift, sear ...
- Dos And Don'ts Of Email MarketingEmail marketing remains the best way for engaging customers. But best practic ...
- Microsoft Ground-Breaking Insights Reveal How Integration Of Search Advertising, CTV Drives PerformanceMicrosoft has partnered with Roku since 2022. Microsoft's analysis of how C ...
- The Future Of Media Is IRLThe future of media does not solely lie in dominant digital platform ...
- Can Streamers Slow Down Production And Retain Network Subscribers?Netflix wants to be more proactive with better decisions on its conten ...
- Emplifi Upgrades Its Customer Engagement Tool SetFueled by its acquisition of Pixlee TurnTo, Emplifi supports user-generated content creat ...
- Braze And Rackspace Technology Expand Their PartnershipBraze and Rackspace Technology have expanded their partnership with a multi-year agreemen ...
- Brands, Creators Gain AI-Driven Shorts, Video Tool To Increase RevenueTubeBuddy, a part of BENlabs, has launched a new tool called Suggest ...
- Saleing Into Summer: Most Consumers Want Email Offers NowEmail is the most popular channel, but most people say they g ...
- Fox Partners With Purpose-Driven Ad/Marketing Firm To Make Social ImpactFox has partnered with Givsly, a purpose-led ad and marketing company, usi ...
- March Madness TV Commercials Post Dramatically Higher Online EngagementAlthough NCAA's Men's Basketball TV viewing took a hit in Nielsen-measured viewersh ...
- Twilio Launches New Identity, Profiling ToolsCustomer engagement platform Twilio has launched an identity resolution tool that ...
- Webinar Engagement Rose Last Year, Attendees Signed Up Earlier Than In 2021Engagement for webinars is increasing, and has returned to pre-pandemic levels, ON ...
- Most Consumers Are Pessimistic About Economy And Are Spending Less, Study FindsTeachers, those in the military and other community members are motivated ...
- National TV Advertising For NBA '22-'23 Regular Season 28% Higher So FarNational TV advertising is 28% higher to an estimated $656.9 million ...
- Factoreal Debuts WhatsApp Chat CapabilityThe new tool from Factoreal allows brands to monitor bot and live-ch ...
- Braze Forms Integration With WhatsAppThe integration allows brands to suppress paid social ads when a custom ...
- ABC's 'Oscars' Up 12%, Ad Spend Hits $106MThis year's "Oscars" saw a 12% gain vs. 2022 to 18.7 milli ...
- Shorter-Length Videos Are More Likely To Engage ViewersOnly 16% of viewers of online video stick with content that ...
