Tag results for "engagement"
- Engaging Consumers In The Era Of The Eight-Second Attention SpanThat eight-second attention span we've heard so much about? Well, it might ...
- Southwest Airlines Ousts JetBlue In EngagementWhile there has been negative conversation about the industry as a whole, ...
- Quartz Premieres Interactive Newsletter, ObsessionDigital news publisher Quartz launched its first interactive email newsletter, Quartz Obsession, ...
- Snap Bows Campus Publisher StoriesSnapchat parent Snap is joining forces with a number of big college ...
- PUMA Europe Recruits Mapp Digital For Email, Customer EngagementMapp Digital announced Tuesday that PUMA has selected the independent marketing technology ...
- New Media Should Focus On Real Ad MetricsAdvertisers want multiple digital media platforms as part of a healthy overall ...
- Taboola Teams Up With Getty Images To Ease Creative TestingContent discovery platform Taboola is partnering with Getty Images to make it ...
- Inscape, Media Analytics Team To Deliver Viewership Data Media Analytics will combine its ad-tracking platform and data cloud with Inscape's ...
- Emma Takes Email Deliverability On The RoadEmma will be hitting the road later this month to host a ...
- Let's Get Engaged: Does Email Still Lead The Customer Experience?Email is the most preferred channel for many activities in both B2B ...
- Email Marketing BlackjackA recent report from cross-channel marketing platform Yes Lifecycle Marketing suggests that ...
- Smaller Email Lists Generate Higher EngagementNew research from GetResponse suggests that marketers should "go small or go ...
- Holiday Email Inundation Influences Engagement RatesHoliday-themed emails in fourth-quarter 2016 generated a 14.6% lower open rate compared ...
- Ibotta Boosts Email Engagement With Strategic GIFsCash-back shopping app Ibotta partnered with Appboy, utilizing its CRM and lifecycle ...
- Spot.IM Drives Mobile Engagement For PublishersThe new native kit makes Spot.IM's solutions available to the public, so ...
- Help! Customers Value Service Above All ElseConsumers want service more than a 24/7 omnichannel experience, a new survey ...
- Time Inc, Parse.ly Partner For AnalyticsEditors can use Parse.ly's tools to view audience metrics - such as ...
- Cathay Pacific Launches Interactive 360-Degree VR Video AdCathay Pacific's 360-degree virtual reality video ad experience, powered by VR and ...
- Should Publishers Treat Engaged Users Differently?As the digital advertising industry moves towards personalization, engagement metrics can help ...
- ON24 Integrates Webinar Engagement Data With CRM SystemsON24 is setting out to align sales and marketing, launching a new ...
- Study: New Ways To Measure Consumer EngagementA new study from Northwestern University's Kellogg School reveals that the more ...
- Local Store Pages On Facebook Deliver For BrandsFrom Facebook to Yelp, it's still common for national retailers to support ...
- Metrics Are The Message: How Associations Did With Their Email In 2016Email open and click rates slid for associations in 2016. But groups ...
- Facebook Instant Articles Pages Load Faster Than Google AMP, Per StudyThe Google AMP and Facebook Instant Articles format were compared to determine ...
- Snap Buys Placed, Ups Brand Marketing OptionsNo matter how young and cool its user base, Snap knows it ...
- Thoughtful Facebook! Now It's 'Pinning' Videos On Laptops, TooIts "watch and scroll" feature, already available on smartphone apps, is now ...
- Millennials Most Likely To Engage With Email MarketingTwenty-two percent of Millennials participating in a study said they were likely ...
- Upfront Reflections: If Only TV Was As Exciting As Networks Say It IsThe moments the networks mine for their clip reels are just that ...
- How To Engage With Subscribers Past Initial Sign-UpsMore subscribers are signing up for email marketing, according to a report ...
- Study: Advanced Video Ad Performs Better Than Pre-Roll Video AdsA new study suggests that so-called "advanced video advertising" offers better performance ...
