- Meta Unveils Future Ad Manager Updates Focusing On Outcomes
Digital News Daily, Colin Kirkland - Friday, December 24, 2021
The major goal is to simplify and streamline the existing interface ...
- Mastercard To Acquire Dynamic Yield Personalization Engine From McDonald's
Email Marketing Daily, Ray Schultz - Wednesday, December 22, 2021
The purchase will facilitate individualized customer engagement across channels, Mastercard says. ...
- How Eye Gaze In Ads Affects Creative Performance
Data & Programmatic Insider, Laurie Sullivan - Monday, December 13, 2021
Ads need to captivate viewers to be successful. VidMob studied direct a ...
- Turning Customers Into Fans: Church's New Social Media Playbook
The MediaPost Cases, Lisa Singer - Thursday, January 13, 2022
As social platforms fragment, brands need to remain flexible in their pa ...
- Study: When It Comes To News, Twitter Is A Mixed Bag
Digital News Daily, Colin Kirkland - Monday, November 15, 2021
Pew's analysis covers areas including privacy, on-platform abuse and Republicans' and Democrat ...
- Blackbaud And Campaign Monitor Form An Integration To Serve Nonprofits
Email Marketing Daily, Ray Schultz - Friday, November 12, 2021
The platforms are connected by Red Arc Systems, facilitating email marketing, t ...
- Braze To Launch An IPO, Engagement Firm Hits $150 Million In Annual Revenue
Email Marketing Daily, Ray Schultz - Monday, October 25, 2021
The company, which offers email visualization tools for web and mobile, wi ...
- E! News Masters Social Engagement For Digital Live Events
Search & Performance Marketing Daily, Laurie Sullivan - Friday, October 8, 2021
Live September events like the 2021 Met Gala, New York Fashion Wee ...
- 'L.A. Times' Doubles Size of its Audience Engagement Team, Promotes Unit's Director
Publishers Daily, Tony Silber - Thursday, October 7, 2021
Expanding the audience team will enhance the LAT's ability to reach n ...
- The New TV Season Kicks Off, CBS Leads
TV Watch, Wayne Friedman - Friday, September 24, 2021
In live plus-same-day, time-shifted viewing, CBS is tops. Seven-day ratings are y ...
- Twitter To Pay $809 Million To Settle Investor Claims Over User Metrics
Digital News Daily, Wendy Davis - Monday, September 20, 2021
If approved by the court, the settlement will resolve a class-action cla ...
- Post-COVID 'Normalcy' Hammers TV Network News Trust, Biden's Too
Marketing Politics Weekly, Joe Mandese - Monday, August 9, 2021
Trust in Joe Biden's media brand has slid from his initial post-electi ...
- North American Email Volume Tops That Of The Rest Of The World: Study
Email Marketing Daily, Ray Schultz - Thursday, August 5, 2021
North America sent 60.5% of the world's emails from January to Jun ...
- Hearst Agency iCrossing Acquires UK's Mediablaze, Ups Digital Engagement
Publishers Daily, Ray Schultz - Tuesday, August 3, 2021
Mediablaze will combine its digital skills with iCrossing's global reach and acce ...
- Be Bold, Relentless & Authentic: An Innovator's Path to Success
Brand Insider: Behind The Scenes, Lisa Singer - Wednesday, August 4, 2021
"Why do you always have to change things?" Avocados From Mexico's ...
- Dixa Snares $105 Million In Series C Funding
Around the Net in Email, Ray Schultz - Wednesday, July 28, 2021
Dixa, a customer engagement platform based in Europe, has raised $105 milli ...
- Omnichannel Strategies Still Baffle Many Marketers
Data & Programmatic Insider, Laurie Sullivan - Monday, July 19, 2021
There's a stark difference between consumer engagement and increased marketing investments acro ...
- Fortuitous Frenzy: Consumers Happy And Willing To Spend
Inside Performance, Laurie Sullivan - Thursday, July 8, 2021
Out-of-home advertising could see higher performance rates during the next few mont ...
- MCI Names Oscar Cerezales As Chief Strategy Officer
Email Marketing Daily, Ray Schultz - Wednesday, July 7, 2021
Cerezales will help clients with their go-to-market plans and growth, the agen ...
- Lions Winners Demonstrate How Brands Went From Using Sports To Marketing Them
MediaDailyNews, Joe Mandese - Wednesday, June 23, 2021
As today's Lions for sports illustrate, the past 18 months have revers ...
- Entertainment Lions Recognize Long-Form Content, Signaling Attention Spans Are Not Eroding
MediaDailyNews, Joe Mandese - Wednesday, June 23, 2021
In defiance of conventional ad industry wisdom about consumers' increasingly shortened attenti ...
- The Evolving Practice of Consumer Engagement
The MediaPost Cases, Lisa Singer - Monday, July 26, 2021
A century ago Betty Crocker taught us everything we needed to kn ...
- Email Deliverability: The Hero's Journey
The MediaPost Cases, Lisa Singer - Monday, August 9, 2021
What do you do when faced with poor inbox placement rates a ...
- The Email Love Bug: Channel Tops Four Global Markets
Email Insider, Ray Schultz - Thursday, June 17, 2021
Most prefer email, right up to the C-suite. But mobile is emergi ...
- Havas Teams With Teads In The Name Of The Consumer, The Publisher And The Holy Advertiser
Digital News Daily, Joe Mandese - Tuesday, June 1, 2021
In an unusual collaboration between a big media-buying agency and a suppli ...
- Ecommerce Confidential: What Shoppers Want, And In What Channels
Email Insider, Ray Schultz - Thursday, May 27, 2021
Consumers prefer email over all other channels, and SMS comes in ...
- Engaging Loyal Customers: Beyond Points and Punches
The MediaPost Cases, Lisa Singer - Friday, June 11, 2021
Incentives, discounts and loyalty points are all well and good when getti ...
- Salesforce Offers CDP Features To Help Brands Reach Consumers Freed From Pandemic
Email Marketing Daily, Ray Schultz - Friday, May 14, 2021
The new tools can help marketers target segments, connect to data sourc ...
- Aspect Software And Noble Systems Merge To Form Alvaria
Email Marketing Daily, Ray Schultz - Monday, May 10, 2021
Abry Partners will be majority owner of the customer experience provider. T ...
- The Digitized Future Is Here
Digital News Daily, Kelsey Robinson - Tuesday, May 4, 2021
As new shopping formats are adopted at scale, marketers are asking wh ...