Tag results for "engagement"
- The Power of Pinterest's 'Joy Revolution': Q&A With Content Officer Malik DucardAt last week's SoCom marketing conference, Pinterest's Chief Content Officer Malik Duca ...
- Simple Super Bowl Ad Lure: Free, Everyday Stuff - Or WaterSuper Bowl messages like those of T-Mobile/Starlink and Google Pixel, OpenAI a ...
- Threads Driving More Engagement Than X, Report FindsA new report by Buffer examining median engagement rates and trends fin ...
- Brands Are Likely To Find Undivided Attention From MoviegoersAbout three-quarters of people surveyed in a study by Screenvision said a ...
- Short-Term Kicks: More Super Bowl Ads To Nosh On?Last year's Super Bowl Advertising Benchmark Index showed the average ad-effectiveness sco ...
- Spotify Signs New 'Streaming 2.0' Deal With Universal Music GroupThe deal focuses on what the companies call "Streaming 2.0" - t ...
- Consumers Spent $150B On In-App Purchases In 2024Across all publishers, 258,000 apps were downloaded per minute in 2024 f ...
- Meta Quietly Deletes AI Profiles After Public BacklashAfter announcing its plan to roll out millions of generative AI characte ...
- Roku Grows To 90M HouseholdsThe growth overdelivered on one analyst estimate, which estimated the company wou ...
- TV News Networks' 2024 Ad Spend Flat At $2.53BFox News Channel led the way at $1.2 billion, down 6%, wi ...
- TV Film Ad Spend Down 24%, 'Mufasa' Makes Second Week ComebackNational TV ad spend for major movie studio marketing is down 2 ...
- LinkedIn Offers Enhanced Insights, Targeting For B2B MarketersThe updates to LinkedIn's Campaign Manager portal are aimed at delivering enhanc ...
- Inroads Into The Inbox: New Offering Focuses On Metrics To Drive EngagementAudiencePoint claims its new solutions go beyond traditional metrics. ...
- X Centralizes NFL Content As In-App Sports Engagement SoarsX is looking to win over more professional sports fans with ...
- Fox Corp. Bets The House, Becoming A Licensed Gaming OperatorFox has started the process of becoming a licensed gaming operator, whi ...
- Disney+ Offering 'Top 10' List: More Ad, Promo Value?Disney+ is launching a top 10 list in a bid to boo ...
- Measuring A Media Company Or Programs - What, Where Is The Value?"The only way you're even measuring the value of this thing ...
- CIMM Report Reveals An Elephant In The Panel Measurement RoomThanks to CIMM, the industry now has an incredibly comprehensive and detail ...
- Straight From The Source: Unifying Data Within A Single Data WarehouseThe new engagement platform eliminates the need for working with separate CD ...
- LinkedIn Sees Steady Rise In C-Suite UsersIn the U.S., there has been a 35% increase in C-suite professiona ...
- WNBA TV Brands Score Higher Engagement This Season, Driven By New StarsThe consumer engagement score for WNBA marketers rose 16%, doubling the gai ...
- Spanish-Language TV Scores Major Brand Engagement GainsBrand messaging on Spanish-language TV networks has been 31% more effective ...
- Wordies: This Is How AI Reimagines 1:1 MessagingBraze co-founder and CTO Jon Hyman believes everyone will have their o ...
- Threads Has An 'Engagement-Bait' ProblemThreads is becoming overrun by engagement bait - polarizing content created ...
- Critic's Notebook: The New TV Season Is Off To An Okay StartThe new "traditional" TV season is off to a relatively slow sta ...
- An Unexpected Hallmark SummerNot to sound too corny, but throughout a very difficult summer, Hallma ...
- Snapchat Brings Google Gemini To 'My AI'My AI will be powered by Google's Gemini AI system, marking ...
- Influencers, Creators Gain Conversion, Engagement, Bid Rate Data On CampaignsHumanz drops a tracking pixel on every company's site it works wi ...
- Social Media, Youth, AI And The Fight For Our FutureAt an event focused on one of the most urgent issues ...
- Horizon: Younger People Have Their Own Take On Sports FandomTraditional sports viewing is down among younger audiences, but they are engagi ...
