Tag results for "engagement"
- Meta Unveils Future Ad Manager Updates Focusing On OutcomesThe major goal is to simplify and streamline the existing interface ...
- Mastercard To Acquire Dynamic Yield Personalization Engine From McDonald'sThe purchase will facilitate individualized customer engagement across channels, Mastercard says. ...
- How Eye Gaze In Ads Affects Creative PerformanceAds need to captivate viewers to be successful. VidMob studied direct a ...
- Turning Customers Into Fans: Church's New Social Media PlaybookAs social platforms fragment, brands need to remain flexible in their pa ...
- Study: When It Comes To News, Twitter Is A Mixed BagPew's analysis covers areas including privacy, on-platform abuse and Republicans' and Democrat ...
- Blackbaud And Campaign Monitor Form An Integration To Serve NonprofitsThe platforms are connected by Red Arc Systems, facilitating email marketing, t ...
- Braze To Launch An IPO, Engagement Firm Hits $150 Million In Annual RevenueThe company, which offers email visualization tools for web and mobile, wi ...
- E! News Masters Social Engagement For Digital Live EventsLive September events like the 2021 Met Gala, New York Fashion Wee ...
- 'L.A. Times' Doubles Size of its Audience Engagement Team, Promotes Unit's DirectorExpanding the audience team will enhance the LAT's ability to reach n ...
- The New TV Season Kicks Off, CBS LeadsIn live plus-same-day, time-shifted viewing, CBS is tops. Seven-day ratings are y ...
- Twitter To Pay $809 Million To Settle Investor Claims Over User MetricsIf approved by the court, the settlement will resolve a class-action cla ...
- Post-COVID 'Normalcy' Hammers TV Network News Trust, Biden's TooTrust in Joe Biden's media brand has slid from his initial post-electi ...
- North American Email Volume Tops That Of The Rest Of The World: StudyNorth America sent 60.5% of the world's emails from January to Jun ...
- Hearst Agency iCrossing Acquires UK's Mediablaze, Ups Digital EngagementMediablaze will combine its digital skills with iCrossing's global reach and acce ...
- Be Bold, Relentless & Authentic: An Innovator's Path to Success"Why do you always have to change things?" Avocados From Mexico's ...
- Dixa Snares $105 Million In Series C FundingDixa, a customer engagement platform based in Europe, has raised $105 milli ...
- Omnichannel Strategies Still Baffle Many MarketersThere's a stark difference between consumer engagement and increased marketing investments acro ...
- Fortuitous Frenzy: Consumers Happy And Willing To SpendOut-of-home advertising could see higher performance rates during the next few mont ...
- MCI Names Oscar Cerezales As Chief Strategy OfficerCerezales will help clients with their go-to-market plans and growth, the agen ...
- Lions Winners Demonstrate How Brands Went From Using Sports To Marketing ThemAs today's Lions for sports illustrate, the past 18 months have revers ...
- Entertainment Lions Recognize Long-Form Content, Signaling Attention Spans Are Not ErodingIn defiance of conventional ad industry wisdom about consumers' increasingly shortened attenti ...
- The Evolving Practice of Consumer EngagementA century ago Betty Crocker taught us everything we needed to kn ...
- Email Deliverability: The Hero's JourneyWhat do you do when faced with poor inbox placement rates a ...
- The Email Love Bug: Channel Tops Four Global MarketsMost prefer email, right up to the C-suite. But mobile is emergi ...
- Havas Teams With Teads In The Name Of The Consumer, The Publisher And The Holy AdvertiserIn an unusual collaboration between a big media-buying agency and a suppli ...
- Ecommerce Confidential: What Shoppers Want, And In What ChannelsConsumers prefer email over all other channels, and SMS comes in ...
- Engaging Loyal Customers: Beyond Points and PunchesIncentives, discounts and loyalty points are all well and good when getti ...
- Salesforce Offers CDP Features To Help Brands Reach Consumers Freed From PandemicThe new tools can help marketers target segments, connect to data sourc ...
- Aspect Software And Noble Systems Merge To Form AlvariaAbry Partners will be majority owner of the customer experience provider. T ...
- The Digitized Future Is HereAs new shopping formats are adopted at scale, marketers are asking wh ...
