Tag results for "engagement"
- Shorter TV Ads Command More Viewer AttentionTen-second spots routinely outperform 30- or 60-second spots in the attention race. ...
- Why Opt-In Video Is A Win-Win Vision Of The FutureThere's never been a more pivotal time to clearly communicate how audience ...
- A First-Time View Of 'In-View,' Report Benchmarks Desktop, Mobile, Video & DisplayThe new "time-in-view" component sets a baseline for the duration of time ...
- Braze Nails $80 Million in Series E FundingBraze, which delivers messages via email, push and apps, is partly backed ...
- Fox News Tops Nets For Kavanaugh RatingsFox News Channel posted a Nielsen 5.7 million total viewers from 10 ...
- Live Nation Unveils Global Music Study, Finds Higher Brand EngagementThree in four respondents (73%) say that now want to experience real ...
- Startup Pays Consumers To Look At Ads, Finds Supply Outstrips DemandOne of the most interesting, refined startups I've seen in the "rewarded, ...
- Taboola, Ad Lightning Help Publishers, Advertisers With Post-GDPR FeaturesAfter announcing its plans months ago, Facebook cut off third-party data to ...
- Sinclair Hires Jeff Carroll, Former NBCU Marketing ExecutiveCarroll will work on what the company says is the goal to ...
- America's Most Trusted Newspaper Brands"The New York Times" and "The Wall Street Journal" tied as No. ...
- Hobgoblin Metrics: Email Marketing On HalloweenDon't be scared -- open rates are lower, but conversion rates are ...
- Fandango's Michael Ridgewell On Engagement"It's really hard to go from hello to head over heels," Michael ...
- Frito-Lay Promo Combines On-Pack Personal Notes, Alexa Skill, SweepsThe idea: Get parents to use the brand's new Alexa skill to ...
- Havas Expands 'Meaningful Brands,' Studies Role Content Plays -- Or Not"Sixty percent of the content brands are producing is not meaningful to ...
- Reuters Launches News App Focused On Utility For Business ProsThe app focuses on topic-based feeds. Reuters believes it will give business ...
- What's The Value Of An Engaged Consumer Minute? Turns Out It's $1.81As so-called "rewarded, opt-in" advertising models gain steam on Madison Avenue, 'MediaPost' ...
- TV's Most Trusted News BrandsThe BBC is the most trusted TV news brand, followed closely by ...
- The 10 Most Successful Phishing Email Subject LinesHere are ten effective subject lines from KnowBe4. But don't try to ...
- World Cup Proves Key Forum For Brand EngagementFor brands looking to get a leg up on their competition, social-media ...
- Customer Engagement Services Help Fuel CDP Industry Growth: StudyThe custom data platform industry is expected to hit $1 billion next ...
- In What Do We Trust?"Trust" has emerged as the universal truth and common denominator that modern ...
- Outbrain, IDG Enter Strategic 2-Year PartnershipThe partnership allows IDG to apply Outbrain's suite of Engage Solution tools, ...
- 'The Wall Street Journal' Shores Up Digital FutureIn order to create a customer-first media experience, The Wall Street Journal ...
- MPA Introduces New Social-Media Data, Reports High EngagementResearch supports the belief that magazine media is the most trusted and ...
- Study Finds Consumers Prefer Longer, Not Short-Form Ad UnitsA survey by "Research Intelligencer" and Pollfish finds that most believe TV's ...
- Marketing Store Taps Rivera For NA CCO RoleCustomer engagement agency The Marketing Store, has hired Michael Rivera for the ...
- Facebook To Group Admins: Test Paid SubsWith subscription groups, Facebook is offering built-in tools designed to simplify the ...
- ARF Conference Tackles TV, Encourages InnovationSome in the industry have suggested that "media measurement is broken," since ...
- Less Really Is More: ARF Finds Six-Second Ads Get More Attention Per SecondSix-second ads on broadcast and network TV capture more attention per second ...
- Fewer TV Ads Translates Into Smaller Viewer GrowthWhen programmers reduced ad loads, such as cutting the number of ads ...
