Tag results for "engagement"
- Almost Half Of All Email Sign-Ups Use An Inactive Address: StudyThe unsubscribe rate is highest at the start, but the read rate ...
- Tostitos Makes Its Super Bowl Ad All About The PartyTostitos had a less-than-Super-Bowl-requisite budget of $850K and had the added difficulty ...
- Kraft Heinz Whips Up A Twitter Frenzy For Its Mayochup SauceThey followed up with a debate about the name, with nominees like ...
- Toyota Brings Retail Experience To Online UsersToyota set out to increase impressions for awareness, engagements for interest, and ...
- Southwest's 'Story' Campaign Optimizes Targeting StrategiesThe videos show the back stories of each traveler before they are ...
- Spartan Race Keeps Enthusiasts Engaged, Encourages NewcomersIn a fast-moving industry that is growing quickly, Spartan needed more than ...
- Adobe Completes Marketo AcquisitionThe merger combines the Adobe Experience Cloud and Marketo's Engagement Platform, bringing ...
- A&W Tracks Cost Per Visit With Mobile Targeting"Once you've gone from thinking brand awareness is enough to really measuring ...
- Wedding Wire Personalizes Messages Based On BehaviorWeddingWire sends a personalized confirmation message to a segment of users after ...
- Detroit Pistons: Using Data To Give Your Emails (And Planning) An AdvantageThe Google Map in the email shows live traffic going to and ...
- It's Not Your Grandmother's Pine-SolClorox had to think about how to reframe its message about Pine-Sol, ...
- Punching Above Your Weight: Popchips' Contender StoryBanking on emotion, the brand launched a new product, Nutters, a peanut ...
- Shorter TV Ads Command More Viewer AttentionTen-second spots routinely outperform 30- or 60-second spots in the attention race. ...
- Why Opt-In Video Is A Win-Win Vision Of The FutureThere's never been a more pivotal time to clearly communicate how audience ...
- A First-Time View Of 'In-View,' Report Benchmarks Desktop, Mobile, Video & DisplayThe new "time-in-view" component sets a baseline for the duration of time ...
- Braze Nails $80 Million in Series E FundingBraze, which delivers messages via email, push and apps, is partly backed ...
- Fox News Tops Nets For Kavanaugh RatingsFox News Channel posted a Nielsen 5.7 million total viewers from 10 ...
- Live Nation Unveils Global Music Study, Finds Higher Brand EngagementThree in four respondents (73%) say that now want to experience real ...
- Startup Pays Consumers To Look At Ads, Finds Supply Outstrips DemandOne of the most interesting, refined startups I've seen in the "rewarded, ...
- Taboola, Ad Lightning Help Publishers, Advertisers With Post-GDPR FeaturesAfter announcing its plans months ago, Facebook cut off third-party data to ...
- Sinclair Hires Jeff Carroll, Former NBCU Marketing ExecutiveCarroll will work on what the company says is the goal to ...
- America's Most Trusted Newspaper Brands"The New York Times" and "The Wall Street Journal" tied as No. ...
- Hobgoblin Metrics: Email Marketing On HalloweenDon't be scared -- open rates are lower, but conversion rates are ...
- Fandango's Michael Ridgewell On Engagement"It's really hard to go from hello to head over heels," Michael ...
- Frito-Lay Promo Combines On-Pack Personal Notes, Alexa Skill, SweepsThe idea: Get parents to use the brand's new Alexa skill to ...
- Havas Expands 'Meaningful Brands,' Studies Role Content Plays -- Or Not"Sixty percent of the content brands are producing is not meaningful to ...
- Reuters Launches News App Focused On Utility For Business ProsThe app focuses on topic-based feeds. Reuters believes it will give business ...
- What's The Value Of An Engaged Consumer Minute? Turns Out It's $1.81As so-called "rewarded, opt-in" advertising models gain steam on Madison Avenue, 'MediaPost' ...
- TV's Most Trusted News BrandsThe BBC is the most trusted TV news brand, followed closely by ...
- The 10 Most Successful Phishing Email Subject LinesHere are ten effective subject lines from KnowBe4. But don't try to ...
