Tag results for "engagement"
- Springing Data: New Warehouse Analytics ToolsMessageGears has enhanced its data warehouse suite for enterprise marketers. ...
- Ad-Driven Analytics Business Secures $1M Seed Funding, Focuses On AIElly Analytics, a technology startup that tracks data across a user's enti ...
- X Touts Misleading Engagement Stats, Ad Buys See 'Drastic Drops'In June, X advertising saw month-over-month and year-over-year declines, with click-through-rates do ...
- GenAI For Super-Size Brands: MessageGears Links Up With SnowflakeThe integration with Snowflake Cortex AI will enable users to auto-generate cust ...
- Instagram Furthers Commitment To Short-Form Video ContentInstagram head Adam Mosseri stated that longer videos go against Instagram's eth ...
- 33% Decline In CPMs Seen In Sandbox-Enabled ImpressionsIndex Exchange product team members outlined the reasons they believe Google's Priva ...
- Shark Week Adds New Sponsors, 'Collections' Content On Max, discovery+Sponsorship deals include custom video, tagged tune-in, billboards, in-program messaging and streami ...
- Dynamic Data Points: Enterprise Brands Can Integrate Email And Other ChannelsMessageGears has added 250 endpoints to its engagement platform. ...
- Key Political TV Advertising States: Don't Mean A Thing Without That SwingThe focus is on so-called "swing" voters' use of TV-video platforms ...
- CPG Brands Score High Streaming, CTV Reach - And Lower Ad FrequencyCTV platforms delivered lower levels of messages for CPG brands consumed ...
- Premium Streamers' TV Marketing Spend, Value Drops 18%Premium streaming platforms have slowed down their national TV marketing spending f ...
- Average Household Tuned To 3 Or Less Streaming Apps, Q1 Study FindsThe top three streamers in share of time spent viewing are YouTub ...
- B2B Drift: SaaS Marketers Say It Is Harder To Reach CustomersDespite the increasing challenge of reaching customers, most B2B SaaS marketers belie ...
- Short-Form Ads - On Any Platform - Continue To Pair Well With TV AdsShort-form advertising video via TV, streaming and digital platforms plays an importa ...
- How To Advertise In An Election YearBusinesses that are not part of the political fray must accept t ...
- Behavioral Data A Mystery For Some Marketers: Forrester Consulting StudySome 75% of marketers say collecting real-time experience data is critical ...
- Major Brands Capitalize On New Age of Artist Endorsements In Music Industry: Report"Household brands are not just supporting artists but creatively integrating their produc ...
- Linear TV Drives Higher Engagement For QSRs Than Streaming, Study FindsConsumers were 5% more likely to engage with QSR ads on line ...
- Sprite Campaign Takes Refreshing Approach To PrivacyPrivacy has become important to brands and consumers - but not t ...
- They Dare To Disagree: Brands, Consumers Differ On Privacy, PersonalizationCompanies think they understand their customers. But the customers don't agree. ...
- The Virtues Of Video: Why And How Marketers Are Using ItTwo thirds of marketers in a survey said video is the mo ...
- Pinterest Shares Ranking Secrets As It Shifts SignalsEncouraging other companies to do the same, Pinterest released insights on h ...
- Olympic TV Sport Multi-Frames: More Eyes - And Eye Drops? Hello, SponsorsA new feature will allow viewers to track up to 40 li ...
- Relevance Will Get You Further Than Attention AloneRelevance has always been the ultimate metric for success. Now we ha ...
- Following The Election Babble: Americans Prefer TV For Their NewsTV is the first choice for those who want to follow t ...
- AI's Best Shot: Brands Seek To Use It In Automating Creative TasksMost brands still face challenges to creativity that AI might help resolv ...
- Streaming TV Spend, Marketing Value Declines Over Heavy NFL, NBA Programming PeriodStreaming TV and video platforms have slowed national TV ad spend ...
- Super Bowl Ads With Highest Attention Scores Featured Singing CelebritiesThe highest-performing commercials in attention featured celebrity performers singing - led ...
- Pinterest Announces Major Ad Deal With GooglePinterest announced a new ad deal with Google as the social platfo ...
- Using Brand Experiences To Turn Super Bowl Viewers Into Lifelong FansStrong viewership is great but it's not enough to just be se ...
