- Wordies: This Is How AI Reimagines 1:1 Messaging
Performance Marketing Insider, Laurie Sullivan - Wednesday, October 9, 2024
Braze co-founder and CTO Jon Hyman believes everyone will have their o ...
- Threads Has An 'Engagement-Bait' Problem
MediaDailyNews, Colin Kirkland - Monday, October 7, 2024
Threads is becoming overrun by engagement bait - polarizing content created ...
- Critic's Notebook: The New TV Season Is Off To An Okay Start
TVBlog, Ed Martin - Monday, October 7, 2024
The new "traditional" TV season is off to a relatively slow sta ...
- An Unexpected Hallmark Summer
TVBlog, Ed Martin - Friday, October 4, 2024
Not to sound too corny, but throughout a very difficult summer, Hallma ...
- Snapchat Brings Google Gemini To 'My AI'
MediaDailyNews, Colin Kirkland - Wednesday, September 25, 2024
My AI will be powered by Google's Gemini AI system, marking ...
- Influencers, Creators Gain Conversion, Engagement, Bid Rate Data On Campaigns
Data & Programmatic Insider, Laurie Sullivan - Monday, September 16, 2024
Humanz drops a tracking pixel on every company's site it works wi ...
- Social Media, Youth, AI And The Fight For Our Future
Media Insider, Steven Rosenbaum - Monday, September 16, 2024
At an event focused on one of the most urgent issues ...
- Horizon: Younger People Have Their Own Take On Sports Fandom
MAD, Steve McClellan - Thursday, September 12, 2024
Traditional sports viewing is down among younger audiences, but they are engagi ...
- The TikTok Shop Effect In Search No One Wants To Discuss
Performance Marketing Insider, Laurie Sullivan - Friday, August 30, 2024
Social media companies have turned into search engines, but brands and influence ...
- More Interactive Ads For Better-Performing Streaming Brand Messages?
TV Watch, Wayne Friedman - Wednesday, August 28, 2024
A single exposure of an interactive ad leads to 36% stronger bra ...
- Unmuted Debate Mikes? Biggest Unscripted TV Show Coming Your Way
TV Watch, Wayne Friedman - Tuesday, August 27, 2024
The Kamala Harris Presidential campaign now wants to keep microphones on ...
- Email Match: Firms Team Up To Drive Engagement, Identity Matching
Email Insider, Ray Schultz - Tuesday, August 13, 2024
AtData and Yotpo have formed a strategic integration to help joint custome ...
- Planet Email: 9.7 Billion Messages Are Sent In The U.S. Every Day
Email Insider, Ray Schultz - Monday, August 12, 2024
Email is especially valuable in the fintech and subscription sectors, CleverTap repo ...
- LinkedIn Invites Brands To Sponsor User-Generated Newsletters
MediaDailyNews, Colin Kirkland - Thursday, August 8, 2024
LinkedIn is inviting brands to sponsor newsletters created by other users ...
- Premium Streamers Provide Best 'Ad Experience,' MVPDs Have The Worst: Study
Advanced TV Insider, Wayne Friedman - Wednesday, July 31, 2024
A new Hub Research Entertainment survey finds 53% of respondents view advertisi ...
- TikTok Report Finds Amazon, NBA Earn Most Media Value From Creators
MediaDailyNews, Colin Kirkland - Tuesday, July 30, 2024
Top-performing brands prioritize creator authenticity, brand alignment, and retention, according to ...
- TikTok Records Surge In Sentiment Toward Kamala Harris
MediaDailyNews, Colin Kirkland - Monday, July 29, 2024
More than 85,000 TikTok videos were posted about Harris after President Bid ...
- OpenAI Tests Search Prototype, Plans ChatGPT Integration
MediaDailyNews, Laurie Sullivan - Thursday, July 25, 2024
New OpenAI search features that reply to queries with timely information a ...
- Springing Data: New Warehouse Analytics Tools
Email Insider, Ray Schultz - Thursday, July 25, 2024
MessageGears has enhanced its data warehouse suite for enterprise marketers. ...
- Ad-Driven Analytics Business Secures $1M Seed Funding, Focuses On AI
MediaDailyNews, Laurie Sullivan - Monday, July 22, 2024
Elly Analytics, a technology startup that tracks data across a user's enti ...
- X Touts Misleading Engagement Stats, Ad Buys See 'Drastic Drops'
MediaDailyNews, Colin Kirkland - Thursday, July 18, 2024
In June, X advertising saw month-over-month and year-over-year declines, with click-through-rates do ...
- GenAI For Super-Size Brands: MessageGears Links Up With Snowflake
Email Insider, Ray Schultz - Tuesday, July 16, 2024
The integration with Snowflake Cortex AI will enable users to auto-generate cust ...
- Instagram Furthers Commitment To Short-Form Video Content
MediaDailyNews, Colin Kirkland - Wednesday, July 10, 2024
Instagram head Adam Mosseri stated that longer videos go against Instagram's eth ...
- 33% Decline In CPMs Seen In Sandbox-Enabled Impressions
Data & Programmatic Insider, Laurie Sullivan - Monday, July 8, 2024
Index Exchange product team members outlined the reasons they believe Google's Priva ...
- Shark Week Adds New Sponsors, 'Collections' Content On Max, discovery+
Television News Daily, Wayne Friedman - Tuesday, July 2, 2024
Sponsorship deals include custom video, tagged tune-in, billboards, in-program messaging and streami ...
- Dynamic Data Points: Enterprise Brands Can Integrate Email And Other Channels
Email Insider, Ray Schultz - Friday, June 21, 2024
MessageGears has added 250 endpoints to its engagement platform. ...
- Key Political TV Advertising States: Don't Mean A Thing Without That Swing
TV Watch, Wayne Friedman - Friday, June 21, 2024
The focus is on so-called "swing" voters' use of TV-video platforms ...
- CPG Brands Score High Streaming, CTV Reach - And Lower Ad Frequency
Advanced TV Insider, Wayne Friedman - Tuesday, June 18, 2024
CTV platforms delivered lower levels of messages for CPG brands consumed ...
- Premium Streamers' TV Marketing Spend, Value Drops 18%
Television News Daily, Wayne Friedman - Friday, May 31, 2024
Premium streaming platforms have slowed down their national TV marketing spending f ...
- Average Household Tuned To 3 Or Less Streaming Apps, Q1 Study Finds
Television News Daily, Wayne Friedman - Thursday, May 30, 2024
The top three streamers in share of time spent viewing are YouTub ...