Tag results for "engagement"
- Shoptology, Motive Join Forces To Drive Commerce StrategyThe integration effort secures greater consumer connections to enhance brand growth. ...
- Data On The Edge: MessageGears And Databricks Team UpEnterprise brands can use this integration to gain direct access to the ...
- Upfronts 2025: Live Content - The Biggest Brand TV Lure?Nearly half of NBCU's prime-time nights will feature sports in 2026. "Seven ...
- Amazon Goes Upfront: Prime Video Monthly Viewing Hours Rises 40%Prime Video's ad option, which started up over a year ago, h ...
- Roblox Exceeds Q1 Expectations For Revenue, EngagementAmid growing safety concerns surrounding its youngest users, Roblox exceeded analysts' expectatio ...
- Taj Corinaldi Joins Yahoo As VP Of Product For Yahoo NewsCorinaldi will work to increase user engagement. He previously served at Ve ...
- Threads Begins Testing Ads With Wendy's, GroupMOn Wednesday, Threads launched its long-awaited test of ads with a sma ...
- Disheveled Tech Stacks: How SMBs Can Avoid This ProblemNimble offers advice that it says can help small businesses dispense wi ...
- LG Taps Zenapse's 'Emotionally Aware' Targeted Ads For CTVThe deal leverages Zenapse's AI-powered Large Emotion Model built to understand emotion ...
- Snapchat Launches Sponsored AI Lenses To Maximize Brand EngagementSnapchat's newest ad format, Sponsored AI Lenses, taps into its insistence ...
- B2B Central: New Platform Intended To Centralize B2B Engagement, Data Management6sense offers a product called Intelligent Workflows for putting audience and da ...
- Researchers Show Brands How To Mitigate Endless ScrollingEndless social-media scrolling is reshaping the way brands engage with consumers, ...
- Women's Sports TV Ads More Than Double In 2024 - To $244MWomen's live sports boosted engagement for brands by 40% vs. the avera ...
- Hospitality Starts With An Email: Firm Offers New Service For HotelsSojern says it can help hoteliers that do not have an in-hou ...
- Camping Out In the Inbox: Why Re-Engagement Emails Pile UpConsumers may not always be ready to connect with a brand, Ry ...
- Microsoft 'AI ROI' Guide: Analysis Changes Content, TargetingConversational interactions that create dialogue between a consumer and chatbot or ...
- Future Forms Partnership To Drive More Personalized ExperiencesCompany says Viafoura will help it achieve growth in authenticated users. ...
- Working Webinars: Personalization Can Lead To Record EngagementB2B brands should be using first-party data, automated nurture emails and A ...
- Consumers Crave Uplifting Content More Than Ever, Study FindsBrands may have an opportunity to foster loyalty and drive purchase behavi ...
- SB Ad Study: Use Of Humor Up, Fewer Celebrities, Diverse TalentEighty-five percent of this year's Super Bowl ads used humor as ...
- The Power of Pinterest's 'Joy Revolution': Q&A With Content Officer Malik DucardAt last week's SoCom marketing conference, Pinterest's Chief Content Officer Malik Duca ...
- Simple Super Bowl Ad Lure: Free, Everyday Stuff - Or WaterSuper Bowl messages like those of T-Mobile/Starlink and Google Pixel, OpenAI a ...
- Threads Driving More Engagement Than X, Report FindsA new report by Buffer examining median engagement rates and trends fin ...
- Brands Are Likely To Find Undivided Attention From MoviegoersAbout three-quarters of people surveyed in a study by Screenvision said a ...
- Short-Term Kicks: More Super Bowl Ads To Nosh On?Last year's Super Bowl Advertising Benchmark Index showed the average ad-effectiveness sco ...
- Spotify Signs New 'Streaming 2.0' Deal With Universal Music GroupThe deal focuses on what the companies call "Streaming 2.0" - t ...
- Consumers Spent $150B On In-App Purchases In 2024Across all publishers, 258,000 apps were downloaded per minute in 2024 f ...
- Meta Quietly Deletes AI Profiles After Public BacklashAfter announcing its plan to roll out millions of generative AI characte ...
- Roku Grows To 90M HouseholdsThe growth overdelivered on one analyst estimate, which estimated the company wou ...
- TV News Networks' 2024 Ad Spend Flat At $2.53BFox News Channel led the way at $1.2 billion, down 6%, wi ...
