- John Mulaney Provides Real-Time Kraft Mac & Cheese SB Ads
Out to Launch, Fern Siegel - Friday, February 6, 2026
Rethink is doing the creative for a major media investment. ...
- Liquid Death Wins The Super Bowl, At Least On Google
Research Intelligencer, Rob Williams - Monday, February 9, 2026
Viewers responded to the beverage brand's commercial by doing what modern audienc ...
- The Super Bowl And The Economics Of Creativity
MediaPost Weekend, Paul Parton - Saturday, February 7, 2026
It may seem paradoxical that something we proactively avoid most of t ...
- Gut Miami's Twist: Vital Farms Spot Runs Super Bowl Morning
MAD, Fern Siegel - Thursday, February 5, 2026
Which is first: the chicken or egg? ...
- Frontier's Super Bowl Ad Redeems Pepsi's 30-Year Points For Airline Miles
MAD, Fern Siegel - Thursday, February 5, 2026
In BarkleyOKRP's spot, the failed joke nets John Leonard a lifetime ...
- Family Vacation? All You Need Is Universal Orlando Resort
MAD, Steve McClellan - Thursday, February 5, 2026
The resort complex has unveiled a repositioning campaign,"This Changes Everything," that debu ...
- Why 'Legendary February' Is The Ultimate Stress Test For Modern B2B
MAD, Keith Turco - Friday, February 6, 2026
This will likely be the most expensive month in advertising history. Y ...
- Why This Super Bowl Is Just The Opening Ceremony
Marketing Daily, Sarah Mahoney - Thursday, February 5, 2026
Gartner's Nicole Greene spoke with "Marketing Daily" about the sports convergence turni ...
- New Super Bowl Spending Champ: Novo Nordisk
Marketing Daily - Top of the News, Les Luchter - Friday, February 6, 2026
The pharma company enters the Super Bowl with a :90 spot starri ...
- Threads Brings Creators To NFL Media Center Ahead Of Big Game
MediaDailyNews, Colin Kirkland - Thursday, February 5, 2026
Threads is attempting to compete with X over mid-game fan discussions, bringi ...
- Artlist.io Creates Super Bowl Ad In 3 Days With AI
Out to Launch, Fern Siegel - Thursday, February 5, 2026
Artlist's ad was produced for less than $5,000. ...
- Buck Books Mattel's Ken On Expedia During SB
MAD, Fern Siegel - Wednesday, February 4, 2026
Eager for adventure, Ken travels to Italy, Japan and Mexico City. ...
- Melissa McCarthy Gets Steamy in E.L.F.'s Telenovela-Style SB Spot
MAD, Fern Siegel - Wednesday, February 4, 2026
72andSunny Amsterdam created the ad for Glow Reviver Lip Oil. ...
- Artlist Made A Super Bowl Ad In Under 5 Days
MAD, Steve McClellan - Wednesday, February 4, 2026
Which is the point of the ad-marketers (anybody, really) can develop profession ...
- Bosch Back In The Game With Guy Fieri - And A Clearer Playbook
Marketing Daily, Sarah Mahoney - Thursday, February 5, 2026
The German company is spinning last year's lessons into earned-media mania. ...
- Chipotle Promotes Real Food Over Fake Ads For Super Bowl Giveaway
Marketing Daily, Teresa Buyikian - Wednesday, February 4, 2026
Chipotle will deliver free entree codes via an Instagram Reels video th ...
- Squarespace Super Bowl Effort Features Emma Stone
Marketing Daily - Top of the News, Tanya Gazdik - Wednesday, February 4, 2026
The ad is Squarespace's 12th Super Bowl appearance. The brand released ...
- Anthropic Unveils First Super Bowl Ad, Seeks SEO Expert
MediaDailyNews, Laurie Sullivan - Wednesday, February 4, 2026
Anthropic, the startup behind Claude, took aim at rival OpenAI in i ...
- Gemini Stars In Google AI's Latest Super Bowl Ad
MediaDailyNews, Laurie Sullivan - Thursday, February 5, 2026
Google will launch a major storytelling blitz for Gemini in a Sup ...
- Sofia Vergara Slips Into Skechers For Super Bowl
Out to Launch, Fern Siegel - Wednesday, February 4, 2026
The spot airs just before kickoff. ...
- How AI-Supported Ad Targeting Is Like Real-Time, Successful Football Plays
Performance Marketing Insider, Laurie Sullivan - Thursday, February 5, 2026
Could brands make TV advertising more measurable through natural-language queries - a ...
- Super Bowl Advertisers, Surprise: Women Are Calling The Plays Now
Research Intelligencer, Rob Williams - Thursday, February 5, 2026
Roughly six in ten U.S. women say they are at least somewh ...
- That's Entertainment? TV Blog Gears Up For Super Bowl Blog XII
TVBlog, Adam Buckman - Thursday, February 5, 2026
What will this year's morning-after Super Bowl TV Blog look like? ...
- Mother LA Showcases Oakley Meta's Athletic Intelligence In Super Bowl
MAD, Fern Siegel - Tuesday, February 3, 2026
The visceral ads feature sports and Olympic stars in amazing situations. ...
- Mischief Bakes Surreal Twist Into Eos' Big Game 'Cake'
MAD, Fern Siegel - Tuesday, February 3, 2026
The new spots star comedian/Netflix reality host Mikey Day. ...
- Nerds, Andy Cohen Go Glam For The Super Bowl
Marketing Daily, Sarah Mahoney - Wednesday, February 4, 2026
The candy brand is using the game to launch a new produc ...
- The Beauty Bowl: Why E.L.F., EOS, Dove Are Back In The Game
Marketing Daily, Sarah Mahoney - Tuesday, February 3, 2026
With 62% of women planning to watch this year's Super Bowl, beau ...
- Jeep Offers Provocative Non-Super-Bowl Online Spot Featuring Billy Bass
Marketing Daily, Tanya Gazdik - Wednesday, February 4, 2026
The longform spot begins as a sweet father-son drive, sparked by ...
- Hoppin' Good: 400 Conejos Mezcal's First 'Bunny Bowl'
Marketing Daily, Teresa Buyikian - Tuesday, February 3, 2026
An homage to Bad Bunny's upcoming Super Bowl XL halftime show, t ...
- Ritz Super Bowl Spot Features Jon Hamm, Bowen Yang, Scarlett Johansson
Marketing Daily - Top of the News, Tanya Gazdik - Tuesday, February 3, 2026
Nothing in the advertising is political, but the approach offers a f ...