- NFL, Paramount, Gamefam To Launch SpongeBob Super Bowl Event On Roblox
MediaDailyNews, Colin Kirkland - Monday, February 5, 2024
The metaverse quest will be live on Paramount and Gamefam's SpongeBob Simulat ...
- Report: Celebrity SB Ads Work Best When Multiple Stars Are Involved
Mediapsssst, Richard Whitman - Monday, February 5, 2024
A System1 analysis shows the key to success with celebrity Super Bo ...
- Top Betting Brands' Ad Spending Approaches $1B
Television News Daily, Wayne Friedman - Monday, February 5, 2024
Sports wagering and gambling brands continue to increase their spending to near ...
- BMW, Nissan, Toyota, Kia Reveal Super Bowl Plans
Drive Time, Tanya Gazdik - Monday, February 5, 2024
BMW's 60-second star-studded spot features actor Christopher Walken along with actress Ashl ...
- PETA Enlists Edie Falco In Spot Running Super Bowl Sunday
MAD, Fern Siegel - Friday, February 2, 2024
In the new spot, Falco is making pizza when her cheese ...
- Pluto TV Celebrates Couch Potatoes in Super Bowl Ad Debut
MAD, Fern Siegel - Friday, February 2, 2024
The spot takes viewers to a farm that raises an unusual c ...
- Sir Patrick Stewart Wallops 'Hey Arnold' In Paramount+ Super Bowl Spot
Marketing Daily, Sarah Mahoney - Friday, February 2, 2024
The streaming channel returns to the Big Game with an especially unexpect ...
- Jeremy Renner Feeling 'Planty Good' In Silk's Super Bowl Debut
Marketing Daily, Erik Oster - Sunday, February 4, 2024
The "Hawkeye" actor whips up breakfast for himself and his daughter ...
- Super Bowl Spot Shows How Google Tech Helps The Blind, Visually Impaired Take Photos
MediaDailyNews, Laurie Sullivan - Friday, February 2, 2024
Blind filmmaker Adam Morse demonstrates how Google's tech helps the blind a ...
- Super Bowl Price Soars 11% To $6.47M Per :30
Television News Daily, Wayne Friedman - Tuesday, February 6, 2024
Pricing for national TV 30-second commercials for this year's Super Bowl ...
- Oreo Gives History A 'Twist' In Its Return To The Super Bowl
MAD, Fern Siegel - Thursday, February 1, 2024
Its new 30-second spot, "Twist On It," injects the cookie into hist ...
- Stewart, Barrymore Headline Super Bowl Spot For Paramount+
Out to Launch, Fern Siegel - Thursday, February 1, 2024
The extended 90-second Big Game ad employs humor and Stewart's trademark blu ...
- Super Bowl For Swifties: More Ad Engagement To Shake Off
TV Watch, Wayne Friedman - Friday, February 2, 2024
Some brands may expect better engagement in connection with the big ga ...
- Uber Eats Teases Honesty
Mad Blog, Barbara Lippert - Wednesday, January 31, 2024
The Beckhams,the '90s version of Tayvis (a pop star and a footballer ...
- May-ow! Kate McKinnon's Cat Is Global Celeb In Hellman's Super Bowl Ad
Marketing Daily, Erik Oster - Wednesday, January 31, 2024
The fourth-consecutive Super Bowl campaign from the brand continues its focus ...
- Oikos Enlists Martin Lawrence, Shannon Sharpe For Broadcast-less Super Bowl Campaign
Marketing Daily, Erik Oster - Wednesday, January 31, 2024
The Danone Greek yogurt brand's "Hold My Oikos" campaign runs across channe ...
- Small Screen, Big Game: Super Bowl Viewing By Phone
TV Watch, Wayne Friedman - Thursday, February 1, 2024
How many will actually be watching the big game on their pho ...
- Budweiser's Clydesdales Provide 'Old School Delivery' In Big Game Ad
Marketing Daily, Erik Oster - Wednesday, January 31, 2024
AB InBev's 60-second ad demonstrates the brand's commitment to fan service ...
- Brady Returns To Super Bowl - In Ad Touting Another Money-Making Brand?
TV Watch, Wayne Friedman - Wednesday, January 31, 2024
So Tom Brady is making it back to the Super Bowl aga ...
- Why Everyday Is Once In A Lifetime For This Omaha Steaks' VP & CMO
Brand Insider: Behind The Scenes, Lisa Singer - Thursday, February 1, 2024
"I have lots of conversations with myself. So lots of self-talk wi ...
- Schwarzenegger Returns In Another Super Bowl Teaser
Marketing Daily - Top of the News, Tanya Gazdik - Monday, January 29, 2024
If you watched NFL football Sunday, you likely saw some glimpses ...
- Toyota Has A Change Of Heart About Super Bowl
Marketing Daily, Tanya Gazdik - Friday, January 26, 2024
The spot was created by Toyota's agency of record, Saatchi & Saatch ...
- Would You Pay $100 To Watch The Super Bowl?
Mediapsssst, Richard Whitman - Friday, January 26, 2024
On top of whatever you are paying for TV now, that i ...
- Metro By T-Mobile Airs First Super Bowl Spot In Spanish
Out to Launch, Fern Siegel - Friday, January 26, 2024
The 60-second spot runs on Univision in the second quarter. ...
- Group Combating Antisemitism To Air Super Bowl Ad
MAD, Steve McClellan - Thursday, January 25, 2024
The ad is part of the group's "Stand Up To Jewish Hat ...
- AB InBev's 3-Brand Game Plan Makes It Biggest SB Beer Advertiser
Marketing Daily, Erik Oster - Thursday, January 25, 2024
Brand teases spots featuring Lionel Messi, returning equine icons, and introducing ...
- Hyundai Uses Vikings, 'Barracuda' To Showcase Santa Fe Capabilities
Marketing Daily, Tanya Gazdik - Friday, January 26, 2024
The spot features the original 1977 hit "Barracuda" by Heart and ...
- Client Of The Year: E.L.F. Beauty
Agency of the Year, Sarah Mahoney - Tuesday, January 23, 2024
E.L.F. Beauty keeps turning unexpected media moves into spectacular growth. It w ...
- Real Estate Platform Opendoor Going Live For The Super Bowl
MAD, Steve McClellan - Tuesday, January 23, 2024
With two in-game spots and a half-time live stream, the firm wi ...
- M&M's To Award Legendary NFL Players With 'Almost Champions' Rings
Marketing Daily, Erik Oster - Tuesday, January 23, 2024
The rings, set for 3 Hall of Famers who never won t ...