- Ben Affleck's DunKings Launch 'Java Jam' At Super Bowl
MAD, Fern Siegel - Monday, February 10, 2025
Making its second big-game appearance, the DunKings' merch is now available. ...
- W+K, Nike Win This Year's Super Clio
MAD, Steve McClellan - Monday, February 10, 2025
The ad, titled, "Go Win," was Nike's first in-game Super Bowl ...
- SB Ad Study: Use Of Humor Up, Fewer Celebrities, Diverse Talent
MAD, Steve McClellan - Monday, February 10, 2025
Eighty-five percent of this year's Super Bowl ads used humor as ...
- RIP, Brand Purpose
Marketing Daily, Sarah Mahoney - Monday, February 10, 2025
Remember when marketers thought consumers wanted brands that stood for something? ...
- Budweiser, Lay's, Michelob Ads Win The Super Bowl
Marketing Daily - Top of the News, Sarah Mahoney - Monday, February 10, 2025
Stella Artois, the NFL and Novartis also got plenty of love, ...
- Simple Super Bowl Ad Lure: Free, Everyday Stuff - Or Water
TV Watch, Wayne Friedman - Tuesday, February 11, 2025
Super Bowl messages like those of T-Mobile/Starlink and Google Pixel, OpenAI a ...
- Super Bowl Spots Raise Eyebrows As Eagles Fly High
TVBlog, Adam Buckman - Tuesday, February 11, 2025
The facial hair flew like a Jalen Hurts Super Bowl touchdown pa ...
- Jeep Wins The Super Bowl
Drive Time, Tanya Gazdik - Monday, February 10, 2025
Stellantis Global Chief Marketing Officer Olivier Francois was emphatic that the Sup ...
- Rocket's Super Bowl Twist: A Live, In-Stadium, Sing-Along
MAD, Steve McClellan - Monday, February 10, 2025
The fintech brand purchased 15 additional seconds of live time at t ...
- Twix Offers Twin Gold Bars In Super Bowl Staredown
Marketing Daily, Sarah Mahoney - Friday, February 7, 2025
A campaign starring rap duo Ying Yang Twins aims to double gameti ...
- Mercedes-Benz Enlists Drew Brees For Super Bowl Social Effort
Marketing Daily, Tanya Gazdik - Sunday, February 9, 2025
The campaign takes "a bit of a different approach" and is "mo ...
- Harrison Ford Gets Intimate For Jeep In Super Bowl Spot
Marketing Daily, Tanya Gazdik - Sunday, February 9, 2025
This is the first time Stellantis has crafted a Super Bowl sp ...
- Nike Returns To Super Bowl With All-Star Cast
Marketing Daily - Top of the News, Tanya Gazdik - Sunday, February 9, 2025
The voiceover by Grammy-winning rapper Doechii calls out some of the limitatio ...
- Yahoo's Missed Opportunity In Bill Murray Super Bowl Ad
MediaDailyNews, Laurie Sullivan - Monday, February 10, 2025
Bill Murray appeared in a Super Bowl ad for Yahoo on Sund ...
- Super Bowl Sunday Is Super, The Monday After Not So Much
Mediapsssst, Richard Whitman - Friday, February 7, 2025
For those who do manage to make it to work the Mond ...
- Do Super Bowl Scores Affect TV Ad Performance?
Performance Marketing Insider, Laurie Sullivan - Monday, February 10, 2025
Do advertisers get the attention they paid for when the big ga ...
- With Saquon Barkley, Flipz Is Aiming For The Big Time
CPG Insider, Sarah Mahoney - Friday, February 7, 2025
The salty-sweet snack brand thinks a partnership with the NFL's hottest st ...
- New Pepsi Challenge Kicks Off Super Bowl Weekend
MAD, Fern Siegel - Thursday, February 6, 2025
Pepsi has reignited the Cola Wars with Pepsi Zero Sugar. ...
- 'Banshees' Keoghan Spreads Squarespace's Big Game Message
MAD, Fern Siegel - Thursday, February 6, 2025
The platform's 11th Super Bowl appearance explains Squarespace is viable any tim ...
- Trantolo & Trantolo Delivers Big Payouts To Injured Clients
MAD, Fern Siegel - Thursday, February 6, 2025
Personal injury law firm promotes "don't fight solo" tagline in regional Sup ...
- Elmo Gives Federer And On Sneakers A Spelling Lesson
Marketing Daily, Sarah Mahoney - Friday, February 7, 2025
Both On and Skechers are stepping out at the Super Bowl. ...
- Pfizer Prepares To 'Knock Out' Cancer In Super Bowl Spot
Marketing Daily, Les Luchter - Friday, February 7, 2025
"Knock Out" features a boy in boxing trunks symbolizing the battle again ...
- HexClad's 'Unidentified Frying Object' Super Bowl Investment Has Already Paid Off
Marketing Daily, Sarah Mahoney - Thursday, February 6, 2025
The D2C brand's two-week drip of Gordan Ramsay and alien-themed content topp ...
- Jesus Returns To The Super Bowl With 'He Gets Us'
Marketing Daily - Top of the News, Tanya Gazdik - Thursday, February 6, 2025
This year's ad for nonprofit Come Near invites viewers "to explore t ...
- Google's Emotional Super Bowl Ad: Talk To Gemini
MediaDailyNews, Laurie Sullivan - Thursday, February 6, 2025
Google's Super Bowl ad highlights a dad's love for his daughter a ...
- Cold Foam Creamer Makes Super Bowl Debut
Out to Launch, Fern Siegel - Thursday, February 6, 2025
The wild spot builds on Coffee mate's recent platform "For The Lo ...
- Score! How To Produce Winning Super Bowl Ads
MAD, Fern Siegel - Wednesday, February 5, 2025
The author of "Winning the Advertising Game: Lessons from the Super Bo ...
- Paris Hilton Heats Up Frank's RedHot
MAD, Fern Siegel - Wednesday, February 5, 2025
The brand counts on disruption from the social sidelines of the Sup ...
- Malone, Peyton, Gillis Play 'Big Men on Cul-De-Sac' For Bud Light
Marketing Daily, Teresa Buyikian - Wednesday, February 5, 2025
Post Malone and Shane Gillis add beer-spiced fun to a backyard par ...
- PepsiCo Perfects Its Super Bowl Spread
Marketing Daily, Sarah Mahoney - Wednesday, February 5, 2025
With ad strategies set for Lay's, Tostito and Dorito's, the CPG gia ...