
This week Bud Light released its official Super Bowl
spot, “Keg,” seen here, which touts the
brand’s nationwide $60 keg rebate to help fuel big game celebrations outside the stadium.
The star-studded spot, with Post Malone, Shane Gillis and Peyton Manning, was previewed with a
teaser earlier this month in which the trio is seen going to a wedding with a keg of beer strapped in the back seat. The new ad jumps to the actual wedding, where a bartender loses control of the
wayward keg as it begins careening down a hillside. Chaos ensues, with the entire wedding party and their guests chasing the keg down, to the soundtrack of Whitney Houston’s robust version of
“I Will Always Love You.”
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“Whether you're watching our hilarious 'Keg' spot with Posty, Shane and Peyton, getting $60 off your keg for Super Bowl Sunday or attending our Post
Malone and Buddies show in San Francisco, there's no doubt Bud Light is here to make Super Bowl LX an epic experience,” said Todd Allen, senior vice president of marketing for Bud Light, in
a release.
The beer brand is offering customers 21+ nationwide $60 off their purchase of a Bud Light keg, “in honor of 60 years of Super Bowl greatness.” Customers can scan the
designated QR code when purchasing the keg in order to redeem the offer. Bar-goers can also get $10 off a pitcher or bucket of Bud Light.
Malone will also perform in San Francisco at the
“Bud Light Presents Post Malone & Buddies,” show on Feb 6.
This week the brand is sending custom Bud Light Super Bowl kegs to Gillette Stadium and Lumen Field in anticipation
for the big game on Feb. 8. On Feb. 1 fans of the Patriots and Seahawks can go to their team’s stadium for a chance to win a keg’s worth of beer or a grand prize of Super Bowl LX tickets,
among other goodies.