- Firestone Walker CMO On 805 Beer's Campaign Elevating Women's Voices
CPG Insider, Erik Oster - Friday, March 15, 2024
The brand's Women's History Month campaign is part of a broader marketi ...
- Budweiser's 'That's Who We Are' Turns Focus To Team Behind Clydesdales
Marketing Daily, Erik Oster - Wednesday, March 13, 2024
"Turning Moments Into Memories" showcases a team of over 60 responsible f ...
- David Beckham Debuts As Stella Artois Brand Ambassador In 'A Taste Worth More'
Marketing Daily, Erik Oster - Tuesday, March 12, 2024
The new ad starring Beckham is part of a year-long, global "F ...
- Soft Drink Brand Goes Hard With Spiked Jones Release
Marketing Daily, Erik Oster - Thursday, March 7, 2024
Jones partnered with Locust Cider producer Rainmaker to launch Spiked Jones Ha ...
- Corona Names Pedro Pascal Brand Ambassador
Marketing Daily, Erik Oster - Wednesday, March 6, 2024
The move is part of a shift in tone for Corona ...
- Jameson Irish Whiskey Rings In 'St. Patrick's Eve' With 'SNL' Stars Che, Jost
Marketing Daily, Erik Oster - Monday, February 26, 2024
To promote Saturday revelry that won't lead to a Monday morning hangove ...
- Captain Morgan Shakes Up Cocktails, Claims 'Sliced Is Better'
MAD, Fern Siegel - Friday, February 23, 2024
The new canned cocktails spot invites consumers into a world of adventu ...
- Chloe Fineman Keeps It 'Tasty" For Nutrl Seltzers
MAD, Fern Siegel - Thursday, February 22, 2024
Developed by The Martin Agency, the new work features five spots th ...
- Pendleton Whisky Celebrates The Western Spirit
MAD, Fern Siegel - Wednesday, February 21, 2024
The creative from Vitro showcases the Western way of life and t ...
- Snoop Dogg, Dr. Dre Turn Hip-Hop Classic Into RTD Cocktail Brand
Marketing Daily, Erik Oster - Tuesday, February 20, 2024
The duo is rolling out Gin & Juice By Dre and Sno ...
- Barefoot Wines' Playbook As Official Wine Of The NFL
Marketing Daily, Erik Oster - Wednesday, February 14, 2024
It brought wine activations to beer's big party last week, and al ...
- From 'Pickup Limes' To 'Gintimates': How 4 Brands Approached V Day
Marketing Daily, Erik Oster - Wednesday, February 14, 2024
For brands that don"t sell candy, there aren't as many obvious connectio ...
- Kendall Jenner's 818 Tequila, Rao's Team For Pasta Recipe Twist
Out to Launch, Fern Siegel - Wednesday, February 14, 2024
Pasta Alla Tequila is a new take on a classic dish. A ...
- Astral Margarita Serves Latest Ready-Made-Cocktail To Millennials
Out to Launch, Fern Siegel - Tuesday, February 13, 2024
The launch is timed to dovetail with National Margarita Day on Fe ...
- Budweiser's Clydesdales Provide 'Old School Delivery' In Big Game Ad
Marketing Daily, Erik Oster - Wednesday, January 31, 2024
AB InBev's 60-second ad demonstrates the brand's commitment to fan service ...
- Hot Wing Sauce In A Glass? Truly Gives Hard Seltzer Spicy Kick
Marketing Daily, Erik Oster - Sunday, January 28, 2024
The Boston Beer Co. brand makes sure viewers can drink their fi ...
- AB InBev's 3-Brand Game Plan Makes It Biggest SB Beer Advertiser
Marketing Daily, Erik Oster - Thursday, January 25, 2024
Brand teases spots featuring Lionel Messi, returning equine icons, and introducing ...
- Coors Light's 'Chill Train' Will Be Boarding Passengers For Its Big Game Comeback
Marketing Daily, Erik Oster - Monday, January 22, 2024
Coors Light is giving fans a chance to virtually appear in t ...
- Vintage Wine Estates Lays Off 15% Of Staff As It Welcomes New CMO
Marketing Daily, Erik Oster - Sunday, January 21, 2024
The company is looking to simplify its business by concentrating on co ...
- Absolut, Ocean Spray Promote Vodka Cran In A Can With Galentine's Day Kit
Marketing Daily, Erik Oster - Tuesday, January 16, 2024
Kit includes four cans of RTD cocktail, disco ball straws, two Absol ...
- Uber Shuts Down Drizly, Its Alcohol Delivery Service
MediaDailyNews, Colin Kirkland - Tuesday, January 16, 2024
Uber is shuttering its U.S.-based alcohol delivery service Drizly, with plans ...
- Booze, Bev Forecast: RTD, Non-Alcoholic Grows, Beer Faces Rebound
Marketing Daily, Erik Oster - Monday, January 8, 2024
Reversing a five-year pattern, beer should have a return to growth, d ...
- Guy Fieri, Two Roads Brewing Spike Flavortown Fruit Punch
Marketing Daily, Erik Oster - Sunday, December 31, 2023
The celebrity chef is partnering with the brewer on a line ...
- Molson Coors Is Helping New Year's Revelers Get Home Safe In 7 Cities
Marketing Daily, Erik Oster - Wednesday, December 27, 2023
The company partners with local transit in each city to offer fr ...
- Zacapa Rum Pours First Global Campaign 'Lips to Soul'
MAD, Fern Siegel - Friday, December 22, 2023
The rum is overseen by Lorena Vasquez, one of the few fema ...
- Guinness Introduces 'Foot Pints' Boots For Winter Trips To The Pub
Marketing Daily, Erik Oster - Thursday, December 21, 2023
A limited-edition merchandise release, the boots imprint a Guinness pint glass ima ...
- Molson Coors Blends Beer, Whiskey Flavors For Double Barrel Red Ale
Marketing Daily, Erik Oster - Wednesday, December 20, 2023
The collaboration between Terrapin Beer Co. and Five Trail Whiskey hints ...
- White Claw Jumps On Non-Alcoholic Bandwagon
Marketing Daily - Top of the News, Tanya Gazdik - Tuesday, December 12, 2023
Last year, one in five adults participated in Dry January, but n ...
- Santa Teresa Rum's 'Greater Purpose' Highlights Brand, Social Advocacy
MAD, Fern Siegel - Wednesday, December 6, 2023
The campaign highlight's the brand's distinctions, as well as its ongoing wo ...
- Crack Open A Holiday Beer: Molson Coors Brings Back Seasonal Merch
Marketing Daily, Erik Oster - Tuesday, December 5, 2023
The Beercracker is a spin on the nutcracker, assigning the functional holid ...