Tag results for "alcohol"
- White Claw Debuts A Flight Of Ads -- Instead Of Its Fans Doing ItEven though White Claw's fans are good at marketing the dominant ha ...
- Ogilvy Wins Global Creative Duties For Absolut VodkaOgilvy's remit includes strategic and creative duties for the brand. It's t ...
- Make Room For New Hard Seltzer, Topo ChicoMolson Coors will manufacture, market and distribute the brand, in partnership wi ...
- Kendall-Jackson, La Crema Wines To Show And Place at Kentucky DerbyThis is a hoped-for bounceback year for the Kentucky Derby, which la ...
- The Stella Artois 'Fund' Aims To Be Standard For PoursStella Artois introduced a clever take on filing taxes with the introducti ...
- Social Media Is Marketing Battlefield For Beer BrandsBud Light ranked fifth in overall paid share of voice in soci ...
- Are You An A-Lister? Prove It! Buy This RTD Cocktail CompanyFive Drinks Co is using this unorthodox campaign to build awareness, se ...
- Bud's New 'Select' Low-Cal Beer Comes With Big Taste -- That's No LieA polygraph expert in a darkened room asks Budweiser's head brewer ...
- Beer Companies Seek Naming Rights At Florida Theme ParksThe bill narrowly won approval earlier this month from the state Hou ...
- What's A Beer? Anheuser-Busch Suit Re Corona Seltzer Poses QuestionConstellation, which owns Corona beer brand in U.S., claims hard seltzer ...
- Mike's Hard Lemonade Enlists 'I'm Not A Cat' Lawyer"By building on this fun cultural moment, we're driving brand awareness a ...
- To Make Consumers Look Again, Miller Genuine Draft Has A New LabelMarketing manager says the newest look resonated with test audiences, with purcha ...
- Absolut Urges Pandemic-Stressed Consumers To #LoveResponsiblyA social call-to-action invites consumers to share video, imagery and text answeri ...
- Prosecco And Rose Are Finally Hooking Up -- Just In Time For Valentine's DayItalian authorities allowed a rose variety to be marketed for the fir ...
- Commerce7 Offers Email Marketing Platform To WineriesThe company wants to bring its web personalization capabilities to email, ...
- Anheuser-Busch Super Bowl Image Ad Kind Of... SoberingWhen is happy hour again? Vignettes in this spot include a funer ...
- Bud Light Seltzer Lemonade Uses Obvious Metaphor In its Super Bowl Ad"You know what they say, 'When life gives you lemons..." "We kn ...
- Molson Coors Launches RTD Tequila Cocktail, Partners With Media Pro MarcheseSuperbird has been test-marketed in a few locales in Conn., N.J., Mass ...
- Will 2021 Bring Return To Party Time For Alcohol Brands?Jefferies financial services predicts "pent-up demand" will lead to a "roaring recover ...
- Google, YouTube To Let Users Opt Out Of Gambling, Alcohol AdsThe feature will begin in Ad Settings in the U.S. with YouTu ...
- Abrams Media Launches Whiskey Review SiteThe company is comparing 'Whiskey Raiders' to the way the 'Rotten Tomatoe ...
- Strange Brew: Budweiser Shares Marketing (And Its Clydesdales ) With Babe WineA cross-branded campaign features Babe wine founder Josh Ostrovsky catching a ri ...
- Observatory, GrapeStars Announce Content VentureAgency Observatory is partnering with celebrity alcohol marketplace GrapeStars International Inc. ...
- 'Small Brewery Sunday' Hopes To Prevent Craft Beermakers' Real Last CallIn one survey, only 78% of small breweries said they're confident they' ...
- 'Martha Stewart Living' Turns 30, Lindenmuth Named 'Wine Spectator' Executive EditorTo mark the 'MSL' milestone, the December issue shares the mag's mo ...
- Yellowtail Wine Celebrates 'Happy'The "Hello [yellowtail]" campaign includes an updated brand identity and new nationa ...
- Bud Light Seltzer's Ugly Sweater 12-Pack Gives Holidays Some New FlavorsThe seltzer, third-best-selling in the category, will temporarily add three flavors: App ...
- 'Eater' Launches Locally Curated Wine SubscriptionEater's city editors will partner with local wine experts to understand communi ...
- It's Sober October, But That May Be Tougher Challenge This YearThe COVID-19 crisis changed the landscape, with alcohol consumption way up th ...
- Relax, Drink, Prove Performance: How Firstleaf Increased Wine SubscriptionsTaboola data on news readership trends shows an 80% increase in peop ...
