- Study: US 'Tequila Seekers' Desire Additive-Free, Aged Tequila
Marketing Daily, Teresa Buyikian - Wednesday, May 14, 2025
Despite the affluent status of tequila drinkers, a whopping 75% still b ...
- Aperol Celebrates Aperitivo Season In Global Summer Campaign
Marketing Daily, Teresa Buyikian - Tuesday, May 13, 2025
The centerpiece of the 30-country campaign is an online video and ...
- Woof! Lucky One Vodka Lemonade Taps 'Furfluencer' Miss Peaches
Marketing Daily, Teresa Buyikian - Monday, May 12, 2025
Gallo aims to promote the RTD cocktail -- and also help resc ...
- Traveller Named Baseball's First Official Whiskey
Marketing Daily, Teresa Buyikian - Friday, May 9, 2025
The partnership will include "360-degree" marketing that will highlight the whiskey acro ...
- NHL Sponsors Go To Town For Stanley Cup
Marketing Daily, Tanya Gazdik - Thursday, May 8, 2025
In Canada, Hyundai is offering the "Race to the Cup Sales Even ...
- High-Fashion Booze: Johnnie Walker Partners With Designer For 'Couture' Whiskeys
Marketing Daily, Teresa Buyikian - Monday, May 5, 2025
Olivier Rousteing, creative director of Balmain, worked with Johnnie Walker's master blend ...
- Wisconsin Neighbors Leinenkugel Brewing, Duluth Trading Drop Merch Collab
Marketing Daily, Teresa Buyikian - Wednesday, April 30, 2025
Clothing in the limited-edition menswear collection features artwork suggesting summertime on t ...
- Heineken, Joe Jonas Take The Media Out Of Social In Global Ad Effort
Marketing Daily, Teresa Buyikian - Tuesday, April 29, 2025
Joe Jonas enters a post-apocalyptic world sans social media in Heineken's campai ...
- Ron Zacapa Rum Collab With Fashion House Honors Latin-American Artisans
Marketing Daily, Teresa Buyikian - Monday, April 28, 2025
The limited-edition set features a bottle of rum and bag handcrafted ...
- UrFriendCharles.com Launches Platform For Black-Owned Liquor Companies
Marketing Daily, Teresa Buyikian - Friday, April 25, 2025
UrFriendCharles.com launches in the U.S. with 150 products and the ability ...
- NBA Storefronts Get Michelob Ultra Makeover
Marketing Daily, Teresa Buyikian - Wednesday, April 23, 2025
NBA storefronts turned into Michelob Ultra red, white and blue displays, wi ...
- New Amsterdam Vodka Campaign Highlights Barfly Race
Marketing Daily, Teresa Buyikian - Tuesday, April 22, 2025
Two guys run through NYC in a race to beat the b ...
- How Many Cocktail-Shaking Humans Can A Liquor Brand Gather In One Place?
Marketing Daily, Teresa Buyikian - Tuesday, April 22, 2025
Gold Bar Whiskey aims to break a Guinness World Record for mo ...
- Crown Royal Hits The Road With Country Star Kane Brown
Marketing Daily, Teresa Buyikian - Friday, April 18, 2025
Concert-goers will be introduced to the Purple Bag Project, which turns t ...
- Santa Margarita Collabs With LoveShackFancy On New Rose Magnum
Marketing Daily, Teresa Buyikian - Thursday, April 17, 2025
LoveShackFancy's vintage floral print adorns the bottle, cap and gift box ...
- Malibu Rum Taps Brian Cox To Push Back Against Overwork Culture
Marketing Daily, Teresa Buyikian - Wednesday, April 9, 2025
In a twist on his bad-boss "Succession" character, Cox is seen blissful ...
- Cox Breaks 'Succession' Character To Savor Malibu Downtime
MAD, Fern Siegel - Tuesday, April 8, 2025
The creative, by Wieden + Kennedy London, runs on YouTube and vario ...
- Miller High Life Celebrates Dive Bar Sounds As Leadup To Music Platform
Marketing Daily, Teresa Buyikian - Monday, April 7, 2025
"Soundtrack to the High Life" includes concert sponsorships and an album featuri ...
- Peroni Nastro Azzurro Partners With Chef Giada De Laurentiis
Marketing Daily, Teresa Buyikian - Friday, April 4, 2025
The partnership kicks off with social content and continues with activations ...
- Absolut House Of Cosmo Partners With Paris Hilton For Coachella
Marketing Daily, Teresa Buyikian - Thursday, April 3, 2025
The immersive festival experience will include a choice of Abolut cocktails, ...
- Sipping, Reading: Mary Dowling Whiskey Promotes Bourbon-Book Experience
Marketing Daily, Teresa Buyikian - Friday, March 28, 2025
Activations celebrating brand founder Dowling feature bourbon tastings and book excerpts. ...
- Coors Light Turns Bad Baseball Opener Seats Into Free Beer
Marketing Daily, Teresa Buyikian - Thursday, March 27, 2025
Fans in obstructed-view seats for home opening games in Arizona and N ...
- Finnish Long Drink Promotes 'The Art Of Drinking At Home In Underwear'
Marketing Daily, Teresa Buyikian - Wednesday, March 26, 2025
In honor of Kalsarikannit," or staying "pants-drunk" during March Madness, brand ...
- Miller Lite Celebrates 50th Anniversary With Tribute Spot Voiced By Christopher Walken
Marketing Daily, Teresa Buyikian - Tuesday, March 25, 2025
National TV spot cycles through vintage still photos, some from Miller Lite ...
- Fireball Whisky Targets 90-Year-Olds In New Promo
Marketing Daily, Teresa Buyikian - Monday, March 24, 2025
Brand will award a "lifetime supply" of spicy cinnamon spirit in t ...
- Corona Plays Ball With Mexican Beach Mindset For New Brand Effort
Marketing Daily, Teresa Buyikian - Wednesday, March 19, 2025
"Extension Cord" shows the lengths a man will go to mimic ...
- Michelob Ultra Awards Fan A 10-Day Dream Contract In New NBA Contest
Marketing Daily, Teresa Buyikian - Monday, March 17, 2025
It's as close as most consumers will ever get to a profession ...
- Captain Morgan Sweet Chili Lime Aims For Mouth-Blowing
Out to Launch, Fern Siegel - Friday, March 14, 2025
Actress Amrit Kaur and comedian Devon Walker are featured in the creat ...
- Crafthouse RTD Cocktails Now Available On United Airlines
Marketing Daily, Teresa Buyikian - Wednesday, March 12, 2025
As the ready-to-drink market continues to grow, airline travel is one pla ...
- Guinness Counts Down To St. Patrick's Day
Marketing Daily, Teresa Buyikian - Thursday, March 6, 2025
The "Guinness Lovely Day Project," which starts March 17, aims to captu ...