- Jose Cuervo To Launch User-Generated RTD Margarita
Marketing Daily, Les Luchter - Friday, May 20, 2022
RTD cocktails ranked as the top adult beverage drinkers anticipate buying mo ...
- For A 'Good Time,' Call Cantine Maschio's Prosecco
Out to Launch, Fern Siegel - Wednesday, May 18, 2022
The work positions the sparkling wine as making every day special. ...
- Stoli Group Names Curiosity Its First Social AOR For Agave Portfolio
Accounts on the Move, Fern Siegel - Tuesday, May 17, 2022
The Cincinnati agency's assignments focus on three ultra-premium tequilas. ...
- Edrington UK Appoints Wunderman Thompson As Global Digital Partner
Accounts on the Move, Fern Siegel - Friday, May 13, 2022
The new digital commerce strategy will launch in July. ...
- Bud Light Expands Texas-Specific Marketing
Marketing Daily, Les Luchter - Tuesday, May 10, 2022
A-B's first state-specific ad campaign centers on Texas, since one in eve ...
- Brands Mark Cinco De Mayo With Hard Seltzers, Tequilas, New Mixes
Marketing Daily, Les Luchter - Monday, May 2, 2022
Molson Coors/Coca-Cola's Topo Chico hard seltzer opens a pop-up Swap Shop tru ...
- Libby's Bubbled Wine Woos Women With Mom's Day Instagram Campaign
Marketing Daily, Les Luchter - Monday, May 2, 2022
"The sparkling wine category is predominantly supported by female consumers, and o ...
- New Campaign For Corona Refresca Debuts
Out to Launch, Steve McClellan - Thursday, April 28, 2022
Corona is out with a new campaign for its Corona Refresca ma ...
- Champagne Charlie Sails Into Heidsieck's 200th Birthday Celebration
Marketing Daily, Les Luchter - Tuesday, April 26, 2022
Heidsieck Champagne bottles are now on their way to New York v ...
- Can Anybody Win $15M In Bud Light's Perfect Draft Pick Contest?
Marketing Daily, Les Luchter - Monday, April 25, 2022
The odds of that actually happening seem about as likely as picki ...
- Boen Wine's New Virtual Assistant Supplants Terroir Gum
Marketing Daily, Les Luchter - Tuesday, April 19, 2022
Terroir Gum, which "tastes like dirt," was April Fool's prank, but A ...
- Scoperta Pushes Small Wineries To Younger Demos
Marketing Daily, Les Luchter - Monday, April 18, 2022
D2C wine marketplace launched its first marketing campaign -- featuring an ope ...
- Event Marketing As 'Hybrid World': Q&A With Heineken USA CMO
Marketing Daily, Les Luchter - Saturday, April 16, 2022
"Fans want an end-to-end experience, from the actual event itself to digit ...
- 'Good Day Sunshine': Happy 250th Birthday, Veuve Clicquot
Marketing Daily, Les Luchter - Wednesday, April 13, 2022
A cover of the classic Beatles song themes a new global campai ...
- Courteney Cox, Clos du Bois Fight Ageism In Alcohol Advertising
Marketing Daily, Les Luchter - Tuesday, April 12, 2022
First commercial directed by 57-year-old "Friends" star aims to combat an over-representati ...
- Anheuser-Busch Launches National Recycling League
Marketing Daily, Les Luchter - Tuesday, April 12, 2022
Each team has committed to reducing waste on game days through activiti ...
- Bacardi Heats Up 'Summer' With Cocktail Campaign
MAD, Fern Siegel - Tuesday, April 5, 2022
The creative, from BBDO, promotes new Bacardi real rum canned cocktails, Bacar ...
- Miller Lite Douses Watery Competitors With Snarky Campaign
Marketing Daily, Les Luchter - Tuesday, April 5, 2022
Non-Miller "Extremely Light Beer" is used like water, poured on the he ...
- A-B: Michelob Ultra Finds Joy With Top Athletes, Natty Vodka Parties It Up
Marketing Daily, Les Luchter - Monday, April 4, 2022
Michelob Ultra's"Joy is the Ultimate Trophy" campaign pairs that phrase with cropp ...
- Vintner Bonterra Selects Duncan Channon To Up Strategy, Target Gen Z, Millennial Demos
MAD, Fern Siegel - Friday, April 1, 2022
The new work will be parent company Fetzer Vineyards' largest marketing investme ...
- Slap-Happy Oscars Had At Least 1 Refined Moment: Premium Tequila Campaign Launch
Marketing Daily, Les Luchter - Friday, April 1, 2022
"Luxury Tequila, Refined," the first major marketing push from two-year-old Tequila Komo ...
- Winery Gets Dirty Minded To Reach Younger Drinkers
Marketing Daily, Les Luchter - Tuesday, March 29, 2022
With "edgy double entendre," brand aims to appeal to environmentally conscious millennnial ...
- Hard Cider Stays Relevant As Angry Orchard Goes Tropical, Others Go Light
Marketing Daily, Les Luchter - Monday, March 28, 2022
Although hard cider sales have slowed due to competition from other be ...
- Study: Alcohol Campaigns Rank High In Click-Through Rates
Marketing Daily, Les Luchter - Sunday, March 27, 2022
Alcohol brands have been engaging consumers through personalized creative that offers discount ...
- Craft Beers 'Make Peace Not War' For Ukrainian Relief Efforts
Marketing Daily, Les Luchter - Wednesday, March 23, 2022
Program allows craft breweries to create a limited-edition beer by adding the ...
- Study: In-Person Alcohol Activations Come Roaring Back
Marketing Daily, Les Luchter - Monday, March 21, 2022
"Immersive experiences such as tours and tastings are an extremely powerful to ...
- Study: Instacart Surpasses Drizly As Top Liquor E-Tailer
Marketing Daily, Les Luchter - Friday, March 18, 2022
Local grocery stores combined, though, made up a whopping 63.9 % ...
- Tea Time Becomes T-Time in Tanqueray-'Bridgerton' Mash-Up
Marketing Daily, Les Luchter - Thursday, March 17, 2022
Joe Jonas teams up with Bridgerton brother Anthony, played by Jonathan Baile ...
- Campari, Drizly Target The Newest Drinkers: Gen Z
Marketing Daily, Les Luchter - Saturday, March 12, 2022
Gen Z-ers are "most likely to learn about new beverage brands throu ...
- 'Viva La Vida' As Peroni 'Lives Every Moment'
Marketing Daily, Les Luchter - Thursday, March 10, 2022
Key to the campaign: a 30-second TV spot of Italians enjoying ...