- Alt Musicians Strum 'Deer & Beer' Ad For Jagermeister
Out to Launch, Fern Siegel - Monday, March 20, 2023
Juju Mexico finds unique way to pair beer and Jagermeister. ...
- Bushmills Irish Whiskey Pokes Fun At Herd Mentality Of Rivals
MAD, Fern Siegel - Friday, March 17, 2023
The brand is over 400 years old, the world's oldest licensed whis ...
- Modelo Especial Celebrates Everyday 'Fighters'
Marketing Daily, Steve Ellwanger - Wednesday, March 15, 2023
Brand swapped "well-known celebrities and athletes for more relatable characters that peop ...
- Brown-Forman:: Jack Daniel's RTD Beverages Are 'Consumer Recruitment' Vehicles
Marketing Daily, Steve Ellwanger - Tuesday, March 14, 2023
The company was an early entrant into the ready-to-drink space when ...
- Bud Campaign Seeks To Dispel Notion That Hard Seltzer Contains Beer
Marketing Daily, Steve Ellwanger - Monday, March 13, 2023
The ad "100% Hard Seltzer, 0% Beer" features colorful bubbles meant ...
- The Sound Of Beer: Heineken #1 Among Brands For Effective Use Of Music
CPG Insider, Steve Ellwanger - Friday, March 10, 2023
Heineken's top spot was credited in part to the brand's consistent u ...
- Guinness, Jameson Dole Out Cash To Celebrate St. Patrick's Toasting
Marketing Daily, Steve Ellwanger - Tuesday, March 7, 2023
Jameson is turning paid-time-off (PTO) into SPTO-St. Patrick's Day Time Off-in ...
- Tequila Don Julio Celebrates Daytime Drinking In New Creative Push
MAD, Fern Siegel - Monday, March 6, 2023
The reposado is the brand's foray in a new direction. The creati ...
- SNL's Chloe Fineman Pitches NUTRL Vodka Seltzer
MAD, Fern Siegel - Friday, March 3, 2023
Fineman plays Gunter, a wacky vodka seltzer sommelier and the brand's spokespers ...
- Barstool Sports, Phusion Projects Launch Pirate Water Malt Beverage
Marketing Daily, Steve Ellwanger - Wednesday, March 1, 2023
Pirate Water iterations with names like Sex on the Beach and Mia ...
- Espolon Pours On Scary Again In 'Scream VI' Movie Partnership
Marketing Daily, Steve Ellwanger - Tuesday, February 28, 2023
The collaboration with Paramount Pictures includes product integration within the movie, out-of-ho ...
- Cutwater's New Campaign, Package Raises The 'Bar'
MAD, Fern Siegel - Friday, February 24, 2023
The cocktails' target audience is 25-54s with a higher-than-average income who enj ...
- Follow The Spirits: Bacardi, Captain Morgan Run Fastest-Growing Instagram Accounts
Marketing Daily, Steve Ellwanger - Wednesday, February 22, 2023
"A 360 integrated marketing campaign is effective at growing audience sizes f ...
- Proper No. Twelve Introduces Irish Apple Whiskey, Founded By MMA Champ Conor McGregor
MAD, Fern Siegel - Tuesday, February 21, 2023
The crispy spot showcases the pure appeal of apples, shot at t ...
- Boston Beer Will Tweak Packaging, Advertising To Stem Hard Seltzer Decline
Marketing Daily, Steve Ellwanger - Thursday, February 16, 2023
In a Q4 earnings call yesterday, CEO David Burwick predicted the hard-seltz ...
- Spirits Sales Outpaced Beer For First Time In 2022
Marketing Daily - Top of the News, Steve Ellwanger - Tuesday, February 14, 2023
Main drivers of spirits growth have been premium versions in whiskey a ...
- With No 'Exclusive' For The Category, Alcohol Ads Account For Nearly A Quarter Of SB Spots
Mediapsssst, Richard Whitman - Tuesday, February 14, 2023
According to ad intelligence company Winmo, alcohol brands made up less th ...
- Buchanan's Pineapple Celebrates Tropical Warm With 'It's Pina'
MAD, Fern Siegel - Wednesday, February 8, 2023
Celebrating a tropical state of mind, the integrated campaign for the n ...
- RTD Beverage Brand JuneShine's Super Bowl Advice: Drink, 'Earth' Responsibly
Marketing Daily, Steve Ellwanger - Wednesday, February 8, 2023
The spot is an example of a mission-driven company not taking itse ...
- Constellation Brands Puts $600 Million Media Account In Review
MAD, Steve McClellan - Tuesday, February 7, 2023
Horizon has been the incumbent on the business since 2009 when t ...
- Rapper/Entrepreneur Jay-Z Settles Dispute With Bacardi Over D'Usse Cognac
Marketing Daily - Top of the News, Steve Ellwanger - Tuesday, February 7, 2023
Bacardi International has acquired a majority interest in the brand following ...
- Purpose-Washing at the Super Bowl? Big Beer Goes Non-Alcoholic
Marketing Daily, Greg Ricciardi - Saturday, February 4, 2023
Are beer companies looking to stake their claim in the NA catego ...
- Alcohol-Delivery Platform Drizly Partners With Gopuff Liquor & More
Marketing Daily, Steve Ellwanger - Wednesday, February 1, 2023
Alcohol ecommerce platform Drizly is expanding its assortment of beer, wine a ...
- Campari America's Cabo Wabo Becomes Official Tequila Of NASCAR
Marketing Daily, Steve Ellwanger - Tuesday, January 31, 2023
Brand debuts at NASCAR with annual Busch Light Clash, followed by DAYTO ...
- Amass Brands Acquires Assets Of Bankrupt D2C Wine Platform Winc
Marketing Daily, Steve Ellwanger - Monday, January 30, 2023
Amass will add Winc's Summer Water rose, Pizzolato prosecco and Biokult organ ...
- As U.S. Growth Slows, Diageo Adds Another Super-Premium Pour To Spirits Portfolio
Marketing Daily, Steve Ellwanger - Friday, January 27, 2023
Diageo will make its debut at the Super Bowl next month wi ...
- Rangers Fans May Face Consequences Over Objecting To Biometrics
Around the Net In Brand Marketing, Tanya Gazdik - Thursday, January 26, 2023
Fans at New York Rangers games might not have access to alcoho ...
- Why Two Roads Brewing Refreshed Packaging To Highlight Alcohol By Volume
CPG Insider, Steve Ellwanger - Friday, January 27, 2023
Customers want that info uprfront, but "don't want to stand in t ...
- For First Time In 12 Years Of Tracking, 2022 D2C Wine Shipments Declined
Marketing Daily, Steve Ellwanger - Tuesday, January 24, 2023
Cabernet sauvignon was the overall top performer as dollar sales increased 5 ...
- White Claw Sponsors Sundance Festival With Interactive Lounge, Ad Featuring Filmmaker
Marketing Daily, Steve Ellwanger - Friday, January 20, 2023
The company is debuting a 30-second commercial, airing in between every fi ...