- Will 2021 Bring Return To Party Time For Alcohol Brands?
Marketing Daily, P.J. Bednarski - Tuesday, January 19, 2021
Jefferies financial services predicts "pent-up demand" will lead to a "roaring recover ...
- Google, YouTube To Let Users Opt Out Of Gambling, Alcohol Ads
Search & Performance Marketing Daily, Laurie Sullivan - Thursday, December 10, 2020
The feature will begin in Ad Settings in the U.S. with YouTu ...
- Abrams Media Launches Whiskey Review Site
Publishers Daily, Sara Guaglione - Tuesday, December 8, 2020
The company is comparing 'Whiskey Raiders' to the way the 'Rotten Tomatoe ...
- Strange Brew: Budweiser Shares Marketing (And Its Clydesdales ) With Babe Wine
Marketing Daily, P.J. Bednarski - Wednesday, December 2, 2020
A cross-branded campaign features Babe wine founder Josh Ostrovsky catching a ri ...
- Observatory, GrapeStars Announce Content Venture
MAD, Larissa Faw - Wednesday, November 18, 2020
Agency Observatory is partnering with celebrity alcohol marketplace GrapeStars International Inc. ...
- 'Small Brewery Sunday' Hopes To Prevent Craft Beermakers' Real Last Call
Marketing Daily - Top of the News, P.J. Bednarski - Monday, November 16, 2020
In one survey, only 78% of small breweries said they're confident they' ...
- 'Martha Stewart Living' Turns 30, Lindenmuth Named 'Wine Spectator' Executive Editor
Publishers Daily, Fern Siegel - Friday, November 13, 2020
To mark the 'MSL' milestone, the December issue shares the mag's mo ...
- Yellowtail Wine Celebrates 'Happy'
Out to Launch, Larissa Faw - Thursday, October 29, 2020
The "Hello [yellowtail]" campaign includes an updated brand identity and new nationa ...
- Bud Light Seltzer's Ugly Sweater 12-Pack Gives Holidays Some New Flavors
Marketing Daily, P.J. Bednarski - Wednesday, October 28, 2020
The seltzer, third-best-selling in the category, will temporarily add three flavors: App ...
- 'Eater' Launches Locally Curated Wine Subscription
Publishers Daily, Sara Guaglione - Monday, October 26, 2020
Eater's city editors will partner with local wine experts to understand communi ...
- It's Sober October, But That May Be Tougher Challenge This Year
Marketing Daily, P.J. Bednarski - Tuesday, October 20, 2020
The COVID-19 crisis changed the landscape, with alcohol consumption way up th ...
- Relax, Drink, Prove Performance: How Firstleaf Increased Wine Subscriptions
Inside Performance, Laurie Sullivan - Wednesday, September 30, 2020
Taboola data on news readership trends shows an 80% increase in peop ...
- Pernod Ricard's Absolut Launches #VoteResponsibly Campaign
Marketing Daily, Tanya Gazdik - Thursday, September 24, 2020
The effort uses quips like "Vote First, Drink Second" and "Your Vo ...
- Bingham Family Vineyards Names Big Thirst Marketing As Agency Of Record
Email Marketing Daily, Ray Schultz - Tuesday, August 25, 2020
Big Thirst Marketing will help Bingham with its email and content marketin ...
- Constellation Brands Acquires Empathy Wines, D2C Startup With Well-Known Founder
Marketing Daily, P.J. Bednarski - Tuesday, July 7, 2020
Empathy was co-founded by entrepreneur and media personality Gary Vaynerchuk. ...
- A Toast To Alcohol Brands That Elevated Social Content During Pandemic
Marketing Insider, Ashley Cooksley - Wednesday, July 8, 2020
Traditionally, alcohol social media marketing sticks to themes of alcohol as ...
- When Things Are 'Normal' Again, 70% Say They'll Go Out On The Town Less Than Before
Marketing Daily, P.J. Bednarski - Wednesday, July 1, 2020
Only 12.7% said they'd be back to their old habits, and 3. ...
- Google, Budweiser, Ford: How COVID-19 Messages In Ads Performed
Digital News Daily, Laurie Sullivan - Thursday, April 30, 2020
Brand recall for COVID-19-themed ads fell slightly below the norm, but simplist ...
- IRI Launches Demand Index Providing Detailed View Of Consumer CPG Purchases
Research Intelligencer, Joe Mandese - Monday, April 27, 2020
Overall demand for consumer packaged goods has soared 13% since the pandem ...
- Online Consumer Purchasing Sees Strong Growth, But Pricing Sharply Lower
MediaDailyNews, Wayne Friedman - Friday, April 10, 2020
"Every day is Black Friday, "according to a new study from ad-technolo ...
- Wine Sales Soar As Brits Drink Their Way Through Lockdown
Around the Net In MAD London, Sean Hargrave - Wednesday, April 1, 2020
It will come as little surprise to advertising execs working from hom ...
- Driverless Cars, Drinking Consumers Show Mixed Results
Connected Thinking, Chuck Martin - Monday, March 30, 2020
Unintended consequences can come along with innovations, including those around the Intern ...
- Huge Spike In Liquor Store Sales, As Americans Are 'Drunking'-in-Place
Marketing Daily, P.J. Bednarski - Friday, March 27, 2020
Sales rose nearly 1,000% in one day in Pennsylvania, and by oth ...
- Where To Find Bud Light: A Pub Service Announcement
Marketing Daily, P.J. Bednarski - Thursday, March 26, 2020
#OpenForTakeout invites companies to list their venue on a website directory ...
- Distilleries Want Tax Relief To Make Hand Sanitizer Instead Of Booze
Marketing Daily, P.J. Bednarski - Thursday, March 19, 2020
Distilleries are asking Congress to amend pending emergency COVID-19 relief legislation ...
- Corona Beer Denies Virus Crisis Has Hurt Its Brand
Mediapsssst, Richard Whitman - Sunday, March 1, 2020
Corona parent Constellation Brands said concerns raised by a recent survey abo ...
- McCann Bristol Wins Thatchers' Creative Account
Around the Net In MAD London, Sean Hargrave - Tuesday, February 18, 2020
McCann Bristol has been named the new creative ad agency for Somerset-bas ...
- 'The Life Artois' Campaign Debuts With Big Valentine's Day Smooch
Marketing Daily, P.J. Bednarski - Wednesday, February 12, 2020
"The Life Artois" -- using imagery that recalls colorful travel art poste ...
- Alcohol Ads On Social Media Hard To Police
Around the Net In Brand Marketing, Tanya Gazdik - Monday, February 3, 2020
Lax age controls and the use of influencers make marketing of alcoh ...
- Asahi Picks Mcgarrybowen London As First Global Ad Agency
Around the Net In MAD London, Sean Hargrave - Wednesday, January 29, 2020
Asahi Super Dry, the Japanese beer brand, has appointed Mcgarrybowen London ...