- And So The 'Wicked' Promos Begin: Absolut, Paris Hilton Collab
Marketing Daily, Teresa Buyikian - Monday, October 13, 2025
Proceeds from sales of the Absolut-ly Wicked Good Cocktail Collection will benef ...
- A Candle That Smells Like Italian Vineyards: Josh Cellars, Hotel Lobby Collab
Marketing Daily, Teresa Buyikian - Friday, October 10, 2025
Josh Cellars wine and Hotel Lobby Candle partnered on a candle wi ...
- Boo! Bacardi's Many Halloween Promos
Marketing Daily, Teresa Buyikian - Thursday, October 9, 2025
Efforts include a glow-in-the-dark bottle decorated with a skeleton and "FearFest: Bacard ...
- Modelo Beer Partners With Pacsun For Dia de los Muertos Apparel
Marketing Daily, Teresa Buyikian - Wednesday, October 8, 2025
The collection includes 10 items, including graphic tees, a hoodie and ...
- Four Walls Whiskey Encourage Everyone To 'Come On In!' And Hang
Marketing Daily, Teresa Buyikian - Tuesday, October 7, 2025
Brand founders and "Always Sunny..." stars spearhead a spot asking viewers ...
- Lebron James' 'Second Decision' Is About Cognac, Not Basketball
Marketing Daily - Top of the News, Tanya Gazdik - Tuesday, October 7, 2025
Leading up to the announcement, speculation swirled that James could address concer ...
- Fireball Puts 'Cin' In Sin City, Brands Bookable Cinnamon Apple Bus
Marketing Daily, Teresa Buyikian - Thursday, October 2, 2025
Las Vegas visitors can ride the fully branded Hummer stretch limo f ...
- Macallan IRL Experiences: Q&A With Brand Director Jessica Tamilio
Marketing Daily, Teresa Buyikian - Tuesday, September 30, 2025
"Sharing a whisky in-person allows us to create a deeper bond wi ...
- Smirnoff Promotes Moving From URLs To IRL
Marketing Daily, Teresa Buyikian - Monday, September 29, 2025
Australian singer-songwriter and actor Troye Sivan, designated Smirnoff's chief vibes officer, spearhea ...
- Willem Dafoe Celebrates 'Unphorgettable' Laphroaig Scotch Whisky
Marketing Daily, Teresa Buyikian - Thursday, September 25, 2025
In "The Taste," the actor provides many descriptions of the whiskey's effec ...
- Jameson Says It's 'Unofficial Whiskey' For American Football Game In Dublin
Marketing Daily, Teresa Buyikian - Wednesday, September 24, 2025
To tout first U.S. football game in Ireland, brand is selling ...
- Campari Taps Sarah Michelle Gellar For 'Stay Bitter' Negroni Week Campaign
Marketing Daily, Teresa Buyikian - Tuesday, September 23, 2025
Geller appears in online ads discussing her "bitter" acting roles: "I've slay ...
- Rapper/Comedian Lil Dicky Waxes Nostalgic For BuzzBallz Cocktails
Marketing Daily, Teresa Buyikian - Monday, September 22, 2025
Videos feature Lil Dicky taking part in 1980s-style fake workout infomercials ...
- Hogsworth The 10 Introduces AI Persona To Disrupt Bourbon Industry
Out to Launch, Fern Siegel - Monday, September 22, 2025
The new release partnered with social influencers to create online buzz f ...
- Modelo Honors Hispanic Community In Centennial Campaign
Marketing Daily, Teresa Buyikian - Friday, September 19, 2025
The brand is re-releasing its "1-in-6" packs, each of which feature o ...
- Voodoo Ranger Beer Hits The Road With Giant Juice Force Tanker
Marketing Daily, Teresa Buyikian - Thursday, September 18, 2025
The brand will visit major football games, festivals and concert venues ...
- Weber Ranch Vodka's AI Mixologist Tex Delivers Personalized Cocktail Recs
Marketing Daily, Teresa Buyikian - Wednesday, September 17, 2025
Tex provides drink recipes through SMS text or online chat. ...
- Ryder Cup Sets Stage For Latest Johnnie Walker And Devereux Golf Collab
Marketing Daily, Teresa Buyikian - Friday, September 12, 2025
Johnnie Walker's 'The Spirit of the Cup' campaign in the lead-up ...
- Wild Turkey Features Founder And His Steadfast Conviction In New Campaign
Marketing Daily, Teresa Buyikian - Thursday, September 11, 2025
The centerpiece of the new global effort "When You Know It's Righ ...
- Blue Moon Renames Its Traditional Orange Slice Garnish
Marketing Daily, Teresa Buyikian - Wednesday, September 10, 2025
The 30-year-old beer is "changing" the fruit side's name to "what ...
- Chivas Regal Celebrates Scuderia Ferrari HP's Pit Crew In Short Film
Marketing Daily, Teresa Buyikian - Tuesday, September 9, 2025
First screened at the Italian Grand Prix in Monza, the film w ...
- Johnnie Walker Inks Global Partnership With Sabrina Carpenter
Marketing Daily, Teresa Buyikian - Friday, September 5, 2025
One spot reveals a seated Carpenter next to a bottle of Johnn ...
- Wings & Merlot? Bota Box Makes Wine More Football-Friendly
Marketing Daily, Teresa Buyikian - Thursday, September 4, 2025
Bota Box's sweepstakes, activations aim to help football fans equate chicken win ...
- Bud Light Sweepstakes Gives Away Kegerator-Meets-Grill
Marketing Daily, Teresa Buyikian - Wednesday, September 3, 2025
The "Traegerator" has a beer tap, "top-of-the-line" speakers and full Traeger Gri ...
- Svedka Robot Returns To Promote Drinking IRL
Marketing Daily, Teresa Buyikian - Tuesday, September 2, 2025
The robot headlines an ad campaign and a promotion in which ...
- Heineken 0.0 Spreads 'Love Love' With Special Cans, Activations
Marketing Daily, Teresa Buyikian - Thursday, August 28, 2025
The cans are "a nod to a 0-0 tennis score," and al ...
- Wrangler x Coors Banquet Promote Apparel Collab With Beer-Infused Ad
Marketing Daily, Teresa Buyikian - Tuesday, August 26, 2025
The Western-themed artwork is painted with "a custom watercolor blend" made wi ...
- 818 Tequila Turns Minibar Bottles Into Fashion Accessory
Marketing Daily, Teresa Buyikian - Monday, August 25, 2025
Brand is touting 818 Minis as a limited-edition bag charm, "highlighting th ...
- Aviation American Gin Toasts Wrexham Soccer
MAD, Fern Siegel - Wednesday, August 20, 2025
Aviation considers its brand an unconventional spirit for an unconventional team. ...
- Bulleit Whiskey Spotlights Those Who Act In 'Doing Over Dreaming' Campaign
Marketing Daily, Teresa Buyikian - Wednesday, August 20, 2025
Ads salute "the moments when ideas get sparked over a drink, scribbl ...