• by Teresa Buyikian , March 20, 2026

One celeb-founded tequila is getting ready for the World Cup with a new campaign for its ready-to-serve line.

Casamigos, the premium tequila co-founded by George Clooney, is rolling out a new ad effort as an official tequila supporter of the FIFA World Cup 2026. Staring actors Gabrielle Union and Keegan-Michael Key, the campaign introduces Casamigos premixed margaritas, which are now available in Classic Lime and Spicy varieties.

In a :30 spot, seen here, Union is hosting a World Cup backyard watch party, demonstrating the ease of being the host with Casamigos ready-to-serve margaritas, which allow her to “never miss a second” of the game action. “It’s my starting 11 in a bottle,” she adds, as she serves the drinks garnished with lime to her guests.

“Rivals at the game, Casamigos at the bar,” is the theme of the campaign, which runs online and across social.

“Bringing people together has defined Casamigos from day one — it’s right there in our name, amigos,” said Roderick Blaylock, vice president of marketing, Casamigos, in a release. “As a sports fan, I’ve seen how moments like the FIFA World Cup 2026 unite people in a way few things can.  From tequila poured in stadiums to our pre-mixed margaritas enjoyed at home, we’re making it easy for fans to be fully present, raise a glass and celebrate the connections that live beyond the 90 minutes, no matter which team they’re backing.”

Both Union and Key will feature in upcoming online and social executions representing “Team Classic” and “Team Spicy.” Additionally Casamigos will hold IRL activations and fan experiences in FIFA World Cup host cities throughout the tournament.

The Casamigos premixed margarita in Classic Lime and Spicy are each 20.5% ABV, made with Casamigos, orange liqueur, lime juice and natural flavors and are available in 750ml and 375ml bottles in limited-time FIFA World Cup 2026 packaging.

Casamigos was founded by Clooney, Rande Gerber and Mike Meldman and is now owned by Diageo. Separately, the trio recently launched Crazy Mountain, a premium non-alcoholic lager-style beer.