• by Barbie Romero , March 10, 2026

This week, we’re shining a spotlight on Devin Nagy, Global Head of Digital, Tequila from Diageo. He talks about how brands can drive culture-led marketing, from creator partnerships to global activations. He also shares advice on experimentation and how marketers can persuade senior leadership to embrace and integrate new technologies.

Did you have a question for a fellow Summiteer but never got around to asking in person? Well now is your chance! In our Backstage Exclusive Series, we're giving you the opportunity to ask any question that's on your mind. Whether work-related or more personal, we'll find out what they have to say.

Is there another Summiteer you're wondering about? Perhaps you'd like to be featured yourself? Let us know who you are and/or what your question is for your fellow Summiteer, and we'll be sure to feature in a future edition of Brand Insider: Backstage Exclusive. Please submit all requests to our Brand Insider Managing Editor, Barbie Romero at Barbie@MediaPost.com.