- Submit Your Questions For Kirby Kennedy, Social Media Manager - Strategy & Influencer Management, Sargento in
Brand Insider on
06/02/2026
Ask Kirby Kennedy, anything! The Social Media Manager - Strategy & Influencer Management from Sargento will be answering your questions during our next Backstage Exclusive. Submit them to
Barbie@MediaPost.com.
- The Wireless Challenger That Built Buzz With Ted Danson, Golf Legends, and a NASCAR Stunt in
Brand Insider on
06/02/2026
This wireless challenger partnered with Ted Danson, teamed up with golf legends, and promoted savings with a race car sliced in half. Guess which brand is growing its retail footprint while
competitors close locations?
- How Bayer's One A Day and Ludacris Built a Celebrity Partnership Rooted in Authenticity in
Brand Insider on
06/02/2026
Lisa Perez and Alexis Gossard break down the strategy behind One A Day's "Health Doesn't Need to Be Ludacris" campaign, sharing lessons on celebrity alignment, social performance, and creating
partnerships that resonate across generations.
- Confessions From Quality Brand Group's Sr. Marketing Manager: Cultural Fluency, Insight-Led Marketing, and Why QSRs Need Daily Rituals Not LTOs in
Brand Insider on
05/26/2026
Ashleigh Griffith reveals why out-listening beats outspending, how insight-driven operators separate signal from noise, and why the brands winning in QSR today are building trust one consistent
experience at a time.
- Hertz's Sr. Marketing Director on Why Emotional Marketing Outperforms Discounting in
Brand Insider on
05/26/2026
Price comparison sites flatten every brand. John Acosta explains how Hertz escapes the commodity trap through surprise, delight, and the one activation that proved emotional marketing outperforms
discounting: golden retrievers at the airport.
- From Honest Tea to Just Ice Tea: Reviving a Brand In Just 101 Days in
Brand Insider on
05/19/2026
When Coca-Cola discontinued Honest Tea, the founder didn't walk away. He turned a viral LinkedIn post into a supply chain movement and launched Just Ice Tea, proving that loyal fans can resurrect a
brand with purpose.
- For the Love of Californians: Covered California's CMO on Purpose-Led Marketing and Building Community Trust in
Brand Insider on
05/19/2026
Glenn Oyoung unpacks how Covered California expanded into eight languages, backed multicultural marketing with real investment, and why building year-round community trust matters as much as
enrollment campaigns.
- Coca-Cola, Land O' Lakes, Kimberly-Clark, Goodles, Sargento Lead Insights at our CPG Brand Insider Summit in
Brand Insider on
05/19/2026
At our CPG Summit in Savannah, leaders from Coca-Cola, Land O' Lakes, Kimberly-Clark, Goodles, and Sargento shared insights cultural relevance, leadership buy-in, fan engagement, and real-time
optimization in creator-led campaigns.
- Confessions From Kimberly-Clark's Sr. Social Media Manager: Creator-Led Content, Platform-Native Strategy, and Building Cultural Fluency Over Trend Chasing in
Brand Insider on
05/12/2026
Kim Tipton shares why creator-led content wins over celebrity endorsements, how platform-native strategy beats cross-platform repurposing, and why brands that chase trends will always lose to those
that build cultural fluency.
- The Biltmore's VP of Marketing on Balancing Technology and Human Intuition in Luxury Hospitality in
Brand Insider on
05/12/2026
Maureen Holden explains how the iconic Miami hotel uses guest data and AI to personalize at scale and why knowing when not to use data is the smartest marketing move of all.