Barbie Romero

Articles by Barbie All articles by Barbie

• Blending Traditional and Digital: How Brand Insiders Engage Today's Consumers in Brand Insider on 05/20/2025
  

  Industry leaders from Mattel, Hasbro, CMI Media Group, Zimmerman Advertising, Wisp, and Bristol Myers Squibb reveal the tactics they are using to merge both traditional and digital channels to reach their audiences. Check it out!

• The Cookie and Ice Cream Innovators That Took the Cake (and Cone) in Brand Insider on 05/20/2025
  

  Over 40 years ago these icons shaped what the dessert space is today. Keep reading to discover how a grandma's recipe and hand-mixed ice cream built crave-worthy QSRs.

• Ally's Michelle Alfano on Driving Growth Through Women's Sports and AI-Powered Strategies in Brand Insider on 05/20/2025
  

  Ally's Sr Director, Digital Marketing also shares how purpose-driven marketing and authentic storytelling are fueling stronger customer connections and driving measurable impact.

• Confessions of a Media Agency Exec: Golf Season, AI with a Human Touch, and Why Deer Valley Wins in Brand Insider on 05/13/2025
  

  Learn about Clayton McLaughlin, EVP, Business Lead from Dobbino (a BBDO company) as he lets us know his favorite place to go skiing, media channels, and more.

• MediaPost's Independent Agency of the Year: Giant Spoon in Brand Insider on 05/13/2025
  

  CEO Trevor Guthrie shares how Giant Spoon views media as a canvas to tell a story by blending creativity and technology to forge meaningful consumer connections. Check it out!

• Can You Guess Which Challenger Brand Is Disrupting the Diaper Industry? in Brand Insider on 05/13/2025
  

  Inspired by the Japanese diaper and focused on caretakers, this award-winning brand has won multiple awards. Can you guess which challenger brand is disrupting the diaper industry?

• Brand Equity: The Missing KPI in Your Media Plan in Brand Insider on 05/13/2025
  

  Talia Arnold from Managing Director of Exverus Media writes "In times of economic uncertainty, marketing teams meticulously dissect budgets, scrutinize sales, and reconsider growth projections but a crucial element often slips: brand equity."

• Insights from SHEIN's Influencer Marketing Dir: Authentic Partnerships, Trend Stores & Wedding Chapels in Vegas in Brand Insider on 05/13/2025
  

  Jennifer Brown shares how SHEIN approaches influencer marketing through trend-based segmentation, regional insights, thoughtful creator selection, and experiential campaigns. Can you guess her favorite item from the brand?

• Confessions of a Head of Marketing: Human Touch, In-Store Shopping, and a Love for Tacos in Brand Insider on 05/07/2025
  

  Learn about Lauren Corugedo, Head of Marketing, Chef Merito as she lets us know her favorite food, media metrics, and more.

• Pillsbury, General Mills, NERDS, Mitsubishi, Casey's: 5 Fascinating Firsts in Brand History in Brand Insider on 05/07/2025
  

  Who doesn't love a little history? Check out these surprising, little-known facts from some of the biggest names in marketing which involves NASA, unlimited bread sticks, a Chief Pizza & Beer Officer, and more!

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