• by Barbie Romero , 9 hours ago

Price comparison sites flatten every brand. This week, we’re shining a spotlight on John Acosta, Senior Director, Brand and Product Marketing from Hertz. He explains how Hertz escapes the commodity trap through surprise, delight, and the one activation that proved emotional marketing outperforms discounting: golden retrievers at the airport.

Did you have a question for a fellow Summiteer but never got around to asking in person? Well now is your chance! In our Backstage Exclusive Series, we're giving you the opportunity to ask any question that's on your mind. Whether work-related or more personal, we'll find out what they have to say.

Is there another Summiteer you're wondering about? Perhaps you'd like to be featured yourself? Let us know who you are and/or what your question is for your fellow Summiteer, and we'll be sure to feature in a future edition of Brand Insider: Backstage Exclusive. Please submit all requests to our Brand Insider Managing Editor, Barbie Romero at Barbie@MediaPost.com.