- Spafax Flies AdConnect, New Media-Buying Tool
MAD, Fern Siegel - Wednesday, September 20, 2023
Agencies can tailor campaigns to specific demographic profiles, geographic regions and trav ...
- Luxury Consumers Ready To Spend Again
Marketing Daily - Top of the News, Sarah Mahoney - Tuesday, September 19, 2023
New research from Saks finds that well-heeled shoppers are increasingly upbeat abo ...
- United Briefly Grounds All Flights On Tuesday
Around the Net In Brand Marketing, Tanya Gazdik - Wednesday, September 6, 2023
United Airlines chose to briefly ground all flights on Tuesday due ...
- Vrbo Launches College Football Creative
Marketing Daily, Tanya Gazdik - Sunday, September 3, 2023
The vacation home rental company found that nearly 60% of college footba ...
- 2023 U.S. Business Openings Tracking To Beat Previous High
MediaDailyNews, Laurie Sullivan - Tuesday, August 29, 2023
Yelp released data Tuesday that suggests "strong national growth" across all busine ...
- Digital Travel Sales Forecast To Surpass $300B In 2024, Search A Major Ad Contributor
Search & Performance Marketing Daily, Laurie Sullivan - Wednesday, August 16, 2023
Consumers are spending, with travel the fastest-growing sector in digital ad spen ...
- AI's Time To Come: Mastercard Predicts The Next 5 Years
Email Insider, Ray Schultz - Tuesday, August 8, 2023
Businesses could harness machine learning to synthesize extensive troves of information, accordi ...
- REI Co-op Expands Tour Offers, Commits To Expanding Outdoor Access
Marketing Daily, Sarah Mahoney - Tuesday, July 25, 2023
The get-back-outside retailer beefs up adventure travel offers, launches campaign to g ...
- Younger Travelers Taking To Cruise Voyages
Around the Net In Brand Marketing, Tanya Gazdik - Tuesday, July 18, 2023
Younger travelers are discovering the economy and convenience of cruise ship trave ...
- Sonesta Hotels Debuts 'Whisper' Campaign To Highlight Hospitality
MAD, Fern Siegel - Monday, July 17, 2023
The work used influencers to underscore its point: The brand is t ...
- Travel Ad Engagement Rates Surge, Revenue To Follow
Data & Programmatic Insider, Laurie Sullivan - Monday, July 17, 2023
Engagement volume continues to surge online in the travel industry. Overall E ...
- American Tourister Sends Gen Z On A Technicolor Road Trip
Marketing Daily, Sarah Mahoney - Monday, July 17, 2023
For its 90th anniversary, the No. 2 luggage brand wants to se ...
- Worldwide Partners Bolsters Capabilities With 3 New Agencies
Mediapsssst, Richard Whitman - Monday, July 17, 2023
The additions follow several new assignments from marketers. Last month, Brand U ...
- AI Version Of JLo Cruises With Virgin Voyages
MAD, Fern Siegel - Wednesday, July 5, 2023
Utilizing augmented reality, the cruise line enabled an AI version of J ...
- Delsey Paris Travels The Globe With 'Fisheye'
Out to Launch, Fern Siegel - Monday, July 3, 2023
The work is targeted to Gen Z's ambitions and appreciation of vibra ...
- North Carolina Gets 'Real,' Encourages Responsible Outdoor Recreation
MAD, Fern Siegel - Wednesday, June 28, 2023
The state wants its millions of visitors to help grow tourism ...
- Cruises, Related Bookings Rebound: Celebrity Web Traffic Rose Over 36%, Norwegian Rose 33%
Search & Performance Marketing Daily, Laurie Sullivan - Monday, June 26, 2023
Carnival, the biggest brand in cruising, had 14.4 million visits to i ...
- 'The Washington Post' Collaborates With Marriott On Regenerative Travel Content Again
Publishers Daily, Ray Schultz - Sunday, June 25, 2023
Regenerative travel is described as "travel with purpose." The first episode featur ...
- Visit Tampa Bay Heats Up Gulf Coast Travel
MAD, Fern Siegel - Monday, June 19, 2023
Ads run through August in Atlanta, Orlando and Miami-Fort Lauderdale, targeting bo ...
- 'Five' Hop On Great Western Railway To Celebrate Train Travel
MAD, Fern Siegel - Friday, June 16, 2023
The TV ad highlights the benefits of trains: speed, sustainability, comfort a ...
- Digital Octopus: Some Consumers Are Buying Almost Everything Online
Email Insider, Ray Schultz - Thursday, June 15, 2023
Shoppers, 44% of whom spend 2-3 hours a day online, are buyi ...
- Google AI Efficiencies Expand Across Search, Shopping, Maps, Bard
Search & Performance Marketing Daily, Laurie Sullivan - Wednesday, June 14, 2023
Detailed queries about a location retrieves a snapshot of information from acro ...
- 'Swiping America' Is First Dating Show Inspired By Dating Apps
TVBlog, Adam Buckman - Thursday, June 15, 2023
Four New Yorkers travel out of their comfort zones to find lo ...
- Samsonite Pitches Nostalgic Travel To Drive Excitement
MAD, Fern Siegel - Tuesday, June 13, 2023
The imagery, from the 1970s, evokes youth and excitement. The pitch: Trav ...
- Global Metrics Playoff: Who's Doing Best With Their Email Marketing
Email Insider, Ray Schultz - Wednesday, June 7, 2023
The U.S. has a high click-to-open rate -- and also a hi ...
- Google Generative AI To Power Priceline Virtual Travel Agent
Search & Performance Marketing Daily, Laurie Sullivan - Tuesday, June 6, 2023
Priceline plans to use Google Cloud's generative AI across customer-facing and intern ...
- AdRoll Finds CPMs Fell On Average 33% In Q1 2023
Search & Performance Insider, Laurie Sullivan - Thursday, June 1, 2023
AdRoll released its Q2 State of Digital Marketing Report, analyzing overall marketi ...
- Google Cloud, Lucidworks Partnership Aims To Advance Personalized Search, Discovery
Search & Performance Marketing Daily, Laurie Sullivan - Thursday, June 1, 2023
The partnership aims to provide precise, personalized search and discovery and gi ...
- Travel To Go: There's Still Time To Drive Summer Bookings With Email
Email Insider, Ray Schultz - Friday, May 26, 2023
Few trips are initially booked because of email messages, but email h ...
- PetSmart Wants Your Pup-Pleasing Travel Plans
Marketing Daily, Sarah Mahoney - Thursday, May 25, 2023
To promote a new line of outdoor gear, the company is urgi ...