Tux Creative House won the creative/production Agency of Record
for Great Wolf Resorts following a competitive pitch.
FCB was the incumbent.
The company, which claims the largest indoor water park, has 23 locations across North America.
USA Today named Great Wolf Lodge one of the 10 best water park destinations in the U.S. this year. It is designed to have something for everyone: adults, teens and small children.
Tux
will lead brand strategy, creative development and content production for the resort. New work is tentatively expected in the first quarter 2027. The projected media spend is $43M, according
to COMvergence.
“Great Wolf Lodge is an iconic brand rooted in shared moments and family connections,” said Ludwig Ciupka, Tux CCO. “We are thrilled to translate that emotion
into work that not only resonates culturally, but drives action, loyalty and long-term growth.”
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Tux added various accounts to its roster in 2026, including Procter & Gamble’s
First Aid Beauty, Maybelline US, Bonafide Health and Blundstone Canada.
Kimberly May, vice president integrated marketing and brand creative, Great Wolf Lodge, said the
agency “brought a unique approach, deeply rooted in the feelings and emotions” that guests experience.