- Microsoft Advertising Makes Changes To How Broad-Match Modifier Keywords Serve
Inside Performance, Laurie Sullivan - Wednesday, March 15, 2023
Microsoft Advertising will change the way broad-match modifier (BMM) keywords are serv ...
- Westin Partners With Fitness Brands
Marketing Daily, Tanya Gazdik - Wednesday, January 25, 2023
The program features products and kits from Hyperice and Bala. ...
- More Business Openings Could Mean More Search Ads, Content
Search & Performance Marketing Daily, Laurie Sullivan - Wednesday, January 25, 2023
Business openings reached an all-time high in 2022, growing in 86% ...
- Let's Get Re-engaged: A Data and Messaging Romance
The MediaPost Cases, Lisa Singer - Friday, February 3, 2023
In order to re-engage inactive members of the Bonvoy loyalty program, Marriott ...
- Microsoft Store Ads To Become Generally Available In January
Search & Performance Marketing Daily, Laurie Sullivan - Thursday, December 22, 2022
Microsoft Advertising has further expanded internationally and released new updates for Hot ...
- Hotel Indigo Debuts New Visual Identity, Website
Marketing Daily, Tanya Gazdik - Wednesday, December 21, 2022
Hotel Indigo collaborated with artists to produce bespoke illustrations for each ...
- Hotels Urged To Use Hashed Emails And Other First-Party Data
Email Marketing Daily, Ray Schultz - Thursday, December 1, 2022
Personalized marketing can build guest loyalty. But it has to be do ...
- Hilton, Adobe Partnership Enables Students To Build Marketing Skills Using Anonymized Data
Search & Performance Marketing Daily, Laurie Sullivan - Wednesday, November 16, 2022
Adobe has announced a partnership with Hilton that will allow students ...
- Scandic Kicks Off Nordic 'Friend' Campaign, First In 4 Years
MAD, Fern Siegel - Wednesday, October 19, 2022
The ad augments a new brand platform Scandic Hotels Group launched earli ...
- Four Seasons Napa Offers Polestar Electric Vehicles
Around the Net In Brand Marketing, Tanya Gazdik - Wednesday, October 12, 2022
The Four Seasons Resort and Residences Napa Valley is offering guests complimentary u ...
- Four Seasons Debuts Rebrand, Redefines 'Luxury' To Exceed Guest Expectations
MAD, Fern Siegel - Friday, September 2, 2022
"The future of luxury will be driven by data and insights a ...
- Traveler's SOS: Airlines And Hotels Need SMS And Email To Address Aggravation
Email Insider, Ray Schultz - Monday, August 29, 2022
Nearly all consumers said they would not use an airline or hot ...
- Out-of-Home Advertising Essentially Recovers, Approaches Previous Record
MediaDailyNews, Joe Mandese - Thursday, August 18, 2022
"This is a watershed moment," OAAA CEO Anna Bager said in ...
- Rakuten Travel Research Shows How Consumers Search For Deals
Inside Performance, Laurie Sullivan - Wednesday, August 17, 2022
Rakuten Advertising's recent travel research shows 44% of travelers plan to spe ...
- Paris Hilton Stars In New Campaign For Hilton Hotels
Marketing Daily, Todd Wasserman - Monday, July 25, 2022
This is the first time the granddaughter of Hilton Hotels founder Conr ...
- Airbnb Is Giving Away $10 Million
Around the Net In Brand Marketing, Tanya Gazdik - Sunday, June 26, 2022
Airbnb wants to award creators of unique vacation property rentals. The $ ...
- Marriott To Spend Millions To Recruit More Diverse Owners
Around the Net In Brand Marketing, Tanya Gazdik - Sunday, June 12, 2022
Marriott International CEO Anthony Capuano says that the world’s largest hotel compa ...
- 'Elle' Enters Hospitality Field With 2 Hotel Offerings
Publishers Daily, Ray Schultz - Thursday, May 26, 2022
Brand's new Elle Hospitality is its latest move into the experiential sp ...
- Why Retail Media Is Collapsing Funnels, Boosting Margins
RTBlog, Joe Mandese - Monday, May 23, 2022
If you had asked me what the hottest ad medium would ...
- Yahoo Exclusively Supports Rollout Of Marriott Media Network To Help Brands Reach Travelers
Search & Performance Marketing Daily, Laurie Sullivan - Monday, May 16, 2022
Marriott International on Monday announced the launch of an ad network th ...
- Chick-fil-A Borrows Tactic From Ritz-Carlton
Around the Net In Brand Marketing, Tanya Gazdik - Sunday, April 10, 2022
It may seem like the two brands have little in common, b ...
- Debit Vs. Credit Card Spending Rose During Holidays For COVID Lockdown Categories
Inside Performance, Laurie Sullivan - Friday, January 28, 2022
Despite supply-chain slowdowns and record out-of-stock warnings during the 2021 holiday seaso ...
- Caesars Entertainment Plans Rebranding For Bally's
Around the Net In Brand Marketing, Tanya Gazdik - Wednesday, January 26, 2022
Caesars Entertainment plans to bring back the 70-year-old Horseshoe brand when ...
- TikTok Expands To TVs Across The Globe
Digital News Daily, Colin Kirkland - Friday, January 7, 2022
TikTok's global footprint will now expand to a wide array of ...
- Bing Travel Hub Identifies Location To Serve Up Planning Ideas
Search & Performance Marketing Daily, Laurie Sullivan - Monday, December 20, 2021
Vibrant images to convince even the most diehard homebodies to travel fi ...
- How Iberostar Group Used Paid Search To Improve Performance During COVID-19
Search & Performance Marketing Daily, Todd Wasserman - Wednesday, December 15, 2021
Digital Marketing Manager Pep Juaneda Grimalt discusses how Iberostar has reacted ...
- Mars Petcare Partners With Hilton, Launches Airport Certification
Marketing Daily, Tanya Gazdik - Sunday, December 12, 2021
The pet care company's "Better Cities For Pets" program aims to he ...
- Hotels.com Offers Not-So-Silent-Night Suite
Marketing Daily, Tanya Gazdik - Wednesday, December 8, 2021
If the selected guest manages to stay awake for 24 hours ...
- 90% Of Hispanics Intend To Take A Leisurely Overnight Trip In The Next 2 Years
Search & Performance Marketing Daily, Laurie Sullivan - Tuesday, December 7, 2021
Hispanic U.S. travelers spent more than $113.9 billion on domestic leisure trav ...
- Card Spending To Increase 12%, Study Predicts Holiday Season Will Be Better Than Normal
Search & Performance Marketing Daily, Laurie Sullivan - Thursday, November 18, 2021
Consumer behavior has evolved to address new priorities and limitations in t ...