• by Fern Siegel , April 3, 2024

Yaamava’ Resort & Casino at San Manuel has selected VaynerMedia Los Angeles as an integrated agency of record, providing creative and media services.

The account was awarded following a competitive pitch.

The agency is tasked with developing creative for specific audiences and amplifying the resort's social-media presence.

Lisa Buckley, VaynerMedia Los Angeles managing director, said: “We believe in an integrated approach of having creative and media working closely together to drive success for our partners. From there, we can be strategic in the content we deliver, ensuring we drive true relevance for the brand.”

The agency will partner with the brand’s in-house media and creative team for non-digital advertising. The first work is expected to launch in-market by April.