Digital Natives has been tapped by PACK'D as its
strategic partner. The frozen fruit and vegetable company wants to become one of the U.K.’s leading social-first FMCG brands.
The assignment, following a competitive pitch, covers
organic social strategy, content planning, production, influencer marketing and campaigns.
Digital Natives will support product launches for the rest of 2026 and into 2027.
Alistair
Fitch, CEO at Digital Natives, said: “It’s brilliant to be working with such a forward-thinking brand with space to own when it comes to a social-first approach. The whole team is excited
to be starting work in ways that are brand and culturally relevant, but still feel fun and unexpected.”
The agency's latest wins in both the U.S. and Europe include Colgate
Palmolive, Fujifilm, and KP Snacks’ Whole Earth and Tyrrell’s brands.
Alex Callender, senior brand manager at PACK’D, added: “Frozen fruit and veg doesn’t need to
be second to fresh and we’re confident that, with their support as our social first agency, we’re about to bring the relevance of frozen to new audiences and new heights.”
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