- UK News Publisher Reach Renews Partnership With Taboola
Publishers Daily, Ray Schultz - Friday, January 31, 2025
Reach will now use Taboola's Header Bidding monetization product. ...
- Google Commits To Cracking Down On Fake Reviews
MediaDailyNews, Laurie Sullivan - Friday, January 24, 2025
In the U.K., Google plans to put a warning on the websit ...
- TikTok Launches Tool To Automate Shopping Campaigns For UK Retailers
MediaDailyNews, Colin Kirkland - Friday, January 24, 2025
TikTok has announced the launch of an AI-powered tool that brands a ...
- Royal Flush: Prince Harry Settles News Group Suit And Gets Apology
Publishing Insider, Ray Schultz - Thursday, January 23, 2025
News Group Newspapers has apologized for phone hacking, surveillance and misuse ...
- Travel Retailer WHSmith Launches In-Store Ad Network
MediaDailyNews, Laurie Sullivan - Tuesday, January 21, 2025
WHSmith North America has launched its first in-store travel retail media netwo ...
- UK Publisher Reach Discovers 5-Million-Pound Pension Shortfall
Publishers Daily, Ray Schultz - Monday, January 20, 2025
But the company says its fourth-quarter results will top expectations. ...
- Google To Face UK Digital Antitrust Probe, First In 2025
MediaDailyNews, Laurie Sullivan - Tuesday, January 14, 2025
It's difficult to determine whether regulatory boards in the U.S. and ...
- Food Brand This Touts The Taste Of Meatless Sausages
MAD, Fern Siegel - Wednesday, January 8, 2025
The ads, by St. Luke's, target people who love eating meat, b ...
- Spotify's Video-First Creator Payout Program Launches In U.S., U.K., Australia, Canada
MediaDailyNews, Colin Kirkland - Friday, January 3, 2025
Spotify has announced the launch of its "Partner Program," a video-first initiati ...
- Special London Names Sweetman GM-Client Services Director
MAD, Fern Siegel - Friday, December 27, 2024
Moving from the agency's Australian office, he manages U.K. business ops. ...
- Driving Metrics: Hearst UK's Email Battle Plan
Email Insider, Ray Schultz - Tuesday, December 24, 2024
The campaign for Hearst UK fueled 11 new newsletter products. ...
- Lucy Rock To Serve As Print Editor Of 'The Observer'
Publishers Daily, Ray Schultz - Wednesday, December 18, 2024
The sale to Tortoise has been formally agreed to. "The Guardian" own ...
- Prince William On Mission To Save Earth With Earthshot Prize
TVBlog, Adam Buckman - Wednesday, December 18, 2024
A new PBS special honoring individuals who have taken a leading ro ...
- McDonald's UK-Ireland Names TMW Customer Engagement AOR
Accounts on the Move, Fern Siegel - Monday, December 16, 2024
This is the first business opportunity for TMW since it was acquir ...
- Microsoft Updates Household Attribution: Pauses FourSquare, AdSquare Tools
MediaDailyNews, Laurie Sullivan - Friday, December 13, 2024
Microsoft has introduced major support and regulatory updates to its ad platfo ...
- TikTok Aims To Bring New Voices To Aston Martin's F1 Racing Team
MediaDailyNews, Colin Kirkland - Wednesday, December 11, 2024
Aston Martin's Formula One racing team is partnering with TikTok to dri ...
- 'The Observer' Will Be Sold To Tortoise Media
Publishers Daily, Ray Schultz - Sunday, December 8, 2024
"Guardian" and "Observer" owner Scott Trust will invest in Tortoise. ...
- OpenAI And Future Sign Content Usage Deal
Publishers Daily, Ray Schultz - Thursday, December 5, 2024
ChatGPT users will be able to access content from specialist publishing fi ...
- Making AI Pay: Thomson Reuters Chief Urges Publishers To Sign Licensing Deals
Publishing Insider, Ray Schultz - Monday, December 2, 2024
Publishers are wary - although licensing deals can clarify the legalities ...
- Martin Frizell To Step Down As Editor Of 'This Morning'
Publishers Daily, Ray Schultz - Sunday, December 1, 2024
ITV star Frizell is seeking to free up time for family responsibilit ...
- Reach To Combine Staffs On 'The Daily Mirror' and 'OK!' Magazine
Publishers Daily, Ray Schultz - Sunday, November 24, 2024
UK news publisher Reach is consolidating resources in a cost reduction-efficiency m ...
- Personal, Cultural Relevance Is Key Driver Of Brand Growth: Report
MediaDailyNews, Colin Kirkland - Tuesday, November 19, 2024
The connection between an ad's cultural and personal relevance and the likeliho ...
- Publishing Doldrums: Jobs Are Being Cut, Although Fewer Than Last Year
Publishing Insider, Ray Schultz - Monday, November 18, 2024
The erosion continues, although many layoffs affect just "handfuls" of people. ...
- 'Gladiator II' Global Mass Media 'Roadblock' Looks To Reach 300M Viewers
Television News Daily, Wayne Friedman - Monday, November 18, 2024
Paramount says the ad activation across broadcast, cable, digital, and audio platfor ...
- AI Shifts Ad-Tech And Media-Buying Budgets For 2025
MediaDailyNews, Laurie Sullivan - Thursday, November 14, 2024
Budgets will shift to emerging AI-powered channels that embrace creative automation a ...
- Meta Partners With Universities To Test Educational VR, Build 'Metaversities'
MediaDailyNews, Colin Kirkland - Tuesday, November 12, 2024
Meta is beginning to test its VR tools with select universities, attempti ...
- Microsoft Gives Away $1M To Use Bing
MediaDailyNews, Laurie Sullivan - Friday, November 8, 2024
In its latest move to gain market share for Bing, Microsoft announc ...
- 'The Independent' Says It Surpasses Other British Publications In U.S. Growth, Traffic
Publishers Daily, Ray Schultz - Monday, November 4, 2024
"The Independent" has moved beyond the "Daily Mail" and "The Guardian." ...
- Amazon Dethrones Google As Top Destination For Holiday Inspiration
Performance Marketing Insider, Laurie Sullivan - Tuesday, October 29, 2024
Forget chatbots when it comes to researching and buying holiday gifts. Da ...
- Copy Written By Journalists Is Easier To Understand Than AI-Driven Content
Publishers Daily, Ray Schultz - Sunday, October 27, 2024
Readers complain about both language and data, a study finds. ...