- Chasing Automation In Media Planning To Reduce Human Error
MediaDailyNews, Laurie Sullivan - Friday, August 23, 2024
Engineers at Reckitt, a multinational consumer goods company, are working on ...
- U.K.'s Labour Party Looks To Strengthen Online Safety Act After Musk's X Posts
MediaDailyNews, Colin Kirkland - Thursday, August 15, 2024
The Online Safety Act, which requires major tech companies to prevent t ...
- Bluesky Users Surge After Musk's Comments On U.K. Government, Riots
MediaDailyNews, Colin Kirkland - Tuesday, August 13, 2024
Following Elon Musk's controversial comments on X, Bluesky says its U.K. accoun ...
- 'Washington Post' CEO Will Lewis Investigated By UK Police Over 'Obstruction'
Publishers Daily, Ray Schultz - Wednesday, July 31, 2024
"Washington Post" CEO Will Lewis is suspected of deleting emails related ...
- Apple TV+ Weighing Ads, Tracking
MediaDailyNews, Laurie Sullivan - Monday, July 29, 2024
Apple's earnings results will demonstrate that analysts see iPhone revenue as t ...
- YouTube Expands Deal With Comscore
Television News Daily, Wayne Friedman - Tuesday, July 30, 2024
Comscore's Video Metrix Multi-Platform now includes YouTube CTV data, inclusive of co-viewin ...
- Philadelphia Cream Cheese Invites Oliver, O'Toole To 'Brunch'
MAD, Fern Siegel - Thursday, July 18, 2024
The work was developed in partnership with creative agency Elvis to undersco ...
- Pizza Hut Promotes Dominoes Tournament, New Recipes
MAD, Fern Siegel - Wednesday, July 17, 2024
The work is part of a major brand reset, which promotes t ...
- Audible Uses 'Mass Participation AR' Technology In Global Campaign
MediaDailyNews, Colin Kirkland - Wednesday, July 17, 2024
Audiobook platform Audible is rolling out an OOH campaign based in augment ...
- Jack Daniel's Picks Five by Five As UK Digital-Social Agency
Accounts on the Move, Fern Siegel - Friday, July 12, 2024
The agency's remit is to introduce younger demos to the brand. ...
- Display Falls In U.K., Subscription Revenue Is Up
Publishers Daily, Ray Schultz - Wednesday, July 10, 2024
The Q1 report from the Association of Online Publishers and Deloitte al ...
- Braving Personalization: Most Marketers Increase Budgets While Facing Hurdles
Email Insider, Ray Schultz - Wednesday, July 10, 2024
Most businesses say their personalization programs are inadequate, Optimizely reports. ...
- 33% Decline In CPMs Seen In Sandbox-Enabled Impressions
Data & Programmatic Insider, Laurie Sullivan - Monday, July 8, 2024
Index Exchange product team members outlined the reasons they believe Google's Priva ...
- Tech Contentment: Brands Are Spending More On Content Marketing
Email Insider, Ray Schultz - Friday, July 5, 2024
B2B tech marketers are pouring resources into content this year, and ma ...
- In 2 New Shows, Power To The Powerless
TVBlog, Adam Buckman - Wednesday, June 26, 2024
Two new series imported from the U.K. take up the theme ...
- 'Daily Mail' Pursues New Global Video Strategy
Publishers Daily, Ray Schultz - Tuesday, June 18, 2024
There are now over 20 shows in development that will be featur ...
- UK Consumers Don't Like Paywalls And Will Dodge Them If They Can, Study Finds
Publishers Daily, Ray Schultz - Thursday, June 13, 2024
Over half fear losing access to their favorite websites and apps, T ...
- Google Faces $17B Lawsuit In UK
MediaDailyNews, Laurie Sullivan - Wednesday, June 5, 2024
A UK court has ruled Google must face a lawsuit that cou ...
- Atomic London Keeps Greater Anglia and Stansted Express Business
Accounts on the Move, Fern Siegel - Wednesday, May 29, 2024
The agency will evolve the Greater Anglia brand character, the hare, a ...
- Pinterest Adds SMBs To Its 'Inclusion Fund'
MediaDailyNews, Colin Kirkland - Wednesday, May 29, 2024
Pinterest has expanded its Creator Inclusion Fund -- now simply called t ...
- TikTok Expands State-Affiliated Media Policies, Issues Updated Transparency Report
MediaDailyNews, Colin Kirkland - Friday, May 24, 2024
TikTok has expanded its policies surrounding the restriction of state-affiliated media accoun ...
- British JIC Joins The MRC
MediaDailyNews, Joe Mandese - Wednesday, May 22, 2024
The move signals just how international audience measurement is becoming due ...
- Microsoft Recall, Johansson-Like AI Voice Overshadow Google Sandbox Concerns
Performance Marketing Insider, Laurie Sullivan - Wednesday, May 22, 2024
Microsoft's feature takes snapshots every few seconds of the PC's screen a ...
- Snapchat Measures Carbon Footprint Of Its Digital Ads
MediaDailyNews, Colin Kirkland - Tuesday, May 14, 2024
To help advertisers better understand the carbon footprint of their Snap ad ...
- Worden Heads New Business-Marketing For Cheil UK
MAD, Fern Siegel - Friday, May 10, 2024
The 26-year marketing vet, a former Dentsu executive, will drive growth f ...
- UK Publisher's Group Slams Government Response On AI
Publishers Daily, Ray Schultz - Thursday, May 9, 2024
Critics do not see 'any tangible commitments to protect the creative industri ...
- Offshoring America's News Verification
Red, White & Blog, Joe Mandese - Friday, May 3, 2024
"We're finding people are coming to us because we rise above divisi ...
- Their Mother's A Mystery In Tale Of Two Sisters On 'Masterpiece'
TVBlog, Adam Buckman - Friday, May 3, 2024
With a brand name like "Masterpiece," expectations are high when new sho ...
- Zucker Says Bye To Bid: His Group Halts Effort To Buy 'The Telegraph'
Publishing Insider, Ray Schultz - Wednesday, May 1, 2024
Zucker and the RedBird IMI investment group may be interested in oth ...
- TV, Movie Content Discovery Still A Frustrating Process
Advanced TV Insider, Wayne Friedman - Wednesday, May 1, 2024
Frustration over the process of content discovery is an ongoing problem. ...