• by Fern Siegel , Yesterday

Unbound has been selected to produce brand strategy and creative for Waggel, a U.K. digital pet-insurance company.

There was no competitive pitch and no incumbent agency.

Charlie Griffith, Unbound managing director said, “Challenger brands led by CMOs like Katie King are the best kind of businesses to work with. Unbound and our pack of agency dogs are totally chuffed to be working with Waggel.”

First work is expected later this year.

Waggel offers lifetime insurance policies for pets' various conditions, such as diabetes and cancer, as well as dental care and video vet calls. As a digital provider, it reimburses vets or pays a practice directly. 

Katie King, Waggel CMO, added: “Unbound is a great strategic fit for this stage in Waggel’s journey. Their mission to be unbound from stereotypes, convention and traditional structures really aligns with the Waggel culture and ambitions.”

Unbound’s work includes Peroni, Rock Face, World Women Hour and Trip.