- Top TV Networks See Improved Ad Occurrences Year-Over-Year
Television News Daily, Wayne Friedman - Monday, December 7, 2020
The number of ad commercial messages is flat for the week ...
- Policygenius Uses Email To Help Insurance Buyers 'Connect The Dots'
Email Marketing Daily, Ray Schultz - Monday, December 7, 2020
Policygenius CRM Manager Sara Yamamoto urged brands to "keep your email simil ...
- General Motors Reenters Insurance Industry
Marketing Daily, Tanya Gazdik - Monday, November 23, 2020
The OnStar Smart Driver feature will provide recommendations for safer driving ...
- Ushur Pulls In $25 Million In Series B Funding
Email Marketing Daily, Ray Schultz - Friday, November 6, 2020
Ushur helps insurers with their email, web and mobile communications. It wi ...
- State Farm Takes Different Approach To Halloween
Around the Net In Brand Marketing, Tanya Gazdik - Monday, October 19, 2020
State Farm aims to meet consumers where they are at during th ...
- Haven Life: MassMutual's D2C Policy Covers Millennial Change
Brand Insider, Steve Smith - Friday, September 18, 2020
Trust is everything in financial services, and in insurance especially longevity matter ...
- Cyber Fraud Insurance Claims Are On The Rise: Report
Email Marketing Daily, Ray Schultz - Friday, September 11, 2020
Ransomware is the most common form of attack, but business email compromi ...
- Latest Ad-Spend Data Reveals Much About Marketing And Society As A Whole
Media Insider, Maarten Albarda - Friday, September 4, 2020
Forecasters are looking to 2021 as the year of recovery, but t ...
- Progressive Returns With NFL-Themed Creative
Marketing Daily, Tanya Gazdik - Wednesday, September 2, 2020
"Viewers will still enjoy relatable situations off the field regardless of wh ...
- Verily, Alphabet's Life Sciences Unit, Gets Into Health Insurance Using AI, Data
Search & Performance Marketing Daily, Laurie Sullivan - Tuesday, August 25, 2020
On Tuesday Verily announced a subsidiary that combines health technology solutions wi ...
- Consumers Are Increasingly Being Victimized Online, Study Finds
Digital News Daily, Ray Schultz - Monday, August 3, 2020
Almost a quarter of all consumers had their identity stolen in 201 ...
- Cigna + Oscar Partner For Small-Biz Insurance Solutions
D2C FYI, Sarah Mahoney - Monday, June 29, 2020
In one study, 66% of small-business owners say COVID-19 means they're givi ...
- Screenvision Returns To Movie Screens, Albeit Outdoors: State Farm Sponsors Drive-In Series
MediaDailyNews, Joe Mandese - Friday, May 22, 2020
Screenvision Media, which has been expanding to out-of-home locations beyond its ba ...
- The Richards Group Drives Away With Direct Auto Insurance Account
MAD, Larissa Faw - Tuesday, May 5, 2020
The Dallas-based agency will be responsible for overall creative advertising strategy ...
- Semcasting Develops Free Digital Activity Score To Identify Best Media For Engaging Consumers
Digital News Daily, Laurie Sullivan - Monday, April 13, 2020
Designed to provide measurement around COVID-19, Semcasting has developed a Digital Activi ...
- Allstate Will Return $600 Million In Premiums Due To Fewer Drivers
Around the Net In Brand Marketing, Tanya Gazdik - Monday, April 6, 2020
Allstate will return $600 million in auto insurance premiums to customers becau ...
- Scammers Are Sending Fake COVID-19 Insurance Offers, Group Warns
Email Marketing Daily, Ray Schultz - Wednesday, March 25, 2020
Fraudulent pitches are being made through phishing emails. They offer non-existent product ...
- Lloyd's Of London Seeks Creative Agency
Around the Net In MAD London, Sean Hargrave - Thursday, February 13, 2020
Lloyd's of London is looking for a lead creative agency, "Campaign" report ...
- California Pulls In Over $50 Million A Year Selling Drivers' Data: Study
Email Marketing Daily, Ray Schultz - Monday, December 2, 2019
The California DMV claims these sales further such objectives as risk assessme ...
- UnitedHealthCare Will Put Medicare Service Centers In Some Walgreen's Stores
Marketing Daily, P.J. Bednarski - Monday, November 25, 2019
The 14 centers, located in Las Vegas, Cleveland, Phoenix, Memphis and Denve ...
- Legal & General Splits Media Account Between Havas And Carat
Around the Net In MAD London, Sean Hargrave - Friday, November 22, 2019
Legal & General has awarded its media brief to Havas and Cara ...
- Outdoor Ad Spending Rises 7% In Q3, And Year-To-Date
Research Intelligencer, Rob Williams - Friday, November 22, 2019
Out-of-home advertising revenue rose 7% to $1.98 billion in the third quart ...
- Policygenius' Podcast Listener Feedback Is To Die For
The MediaPost Cases, Nina Lentini - Wednesday, November 20, 2019
Podcast advertising has been one of Policygenius' top customer acquisition channels ov ...
- Podcasting 'Insures' Awareness Of Policygenius
Show Daily: Videos, Staff Writers - Friday, November 15, 2019
There it was, a small tech store in the Big Apple, ...
- New Email Phishing Campaign Pretends To Be Serving Subpoenas
Around the Net in Email, Ray Schultz - Friday, November 8, 2019
Digital scam artists have launched a new type of email phishing campai ...
- AXA Awards Media To WPP, Retains Publicis Groupe For Creative
MAD, Larissa Faw - Tuesday, November 5, 2019
Insurer AXA's account covers close to 30 markets across Europe, the Midd ...
- Haven Life Has A Sweet Partnership With Amazon
Show Daily: Videos, Staff Writers - Monday, October 28, 2019
Herein, Matt Myers explains how nearly all of its prospect audience ...
- Lead-Generation Service Shows How Much Data Google Home Devices Collect
Inside Performance, Laurie Sullivan - Thursday, October 24, 2019
Data collected from Google smart home and personal devices by searches, sensor ...
- Health Insurance Company Takes Inspiration From Hemingway
Marketing Daily, Tanya Gazdik - Tuesday, September 10, 2019
Creative was inspired by the urban legend in which Ernest Hemingway b ...
- Haven Life's 1:1 Model Lowers Its CAC Costs
The MediaPost Cases, Nina Lentini - Friday, September 6, 2019
Haven Life, purchased by Mass Mutual a decade ago and launched ...