- Horrific California Fires Will Take Toll On Insurance Industry
Marketing Daily - Top of the News, Tanya Gazdik - Wednesday, January 8, 2025
Residents in other states are underinsured for fires, floods, hurricanes and oth ...
- 2024's Biggest Hits: Inclusion, Representation -- And How To Avoid A PR Train Wreck
Marketing Daily, Sarah Mahoney - Tuesday, December 31, 2024
The most-read stories in retail, beauty and apparel show how hungry reade ...
- United Healthcare's Crisis Response Backfires
Marketing Daily - Top of the News, Sarah Mahoney - Monday, December 16, 2024
Tone-deaf phrasing of UnitedHealth Group CEO Andrew Witty's "New York Times" ess ...
- Fox Show Raises Question: Does Insurance Cover Doc With Amnesia?
TVBlog, Adam Buckman - Tuesday, December 17, 2024
An upcoming Fox drama about a doctor with amnesia seems to fa ...
- American Family Campaign Celebrates It's 'Dreamer of The Year' Award
MAD, Steve McClellan - Saturday, December 14, 2024
The award, created three years ago in partnership with Time magazine, th ...
- Progressive Adds To 'Backup' Plan
Out to Launch, Fern Siegel - Monday, December 2, 2024
New spots feature back-up NFL quarterbacks helping people at home. ...
- HLK Lands Media, Creative Remit For Insurer Sentry
MAD, Steve McClellan - Tuesday, November 26, 2024
HLK will lead all brand strategy, creative development and media planning a ...
- NFL's Love Featured In First Ad For American Family Insurance
MAD, Steve McClellan - Monday, November 11, 2024
The insurer tapped Jordan Love earlier this year to be a bra ...
- Merkle Wins Data, Technology Remit From Amica Mutual Insurance
MAD, Steve McClellan - Monday, October 21, 2024
The multi-year agreement will focus on building out a new marketing ecosyst ...
- Putting The New General Market At The Center
MediaDailyNews, Bill Duggan - Wednesday, October 16, 2024
ANA Group EVP Bill Duggan interviewed American Family Insurance CMO Sherina Smi ...
- Dr Pepper Continues 'Fansville' Campaign With Unexpected Cameo
Marketing Daily, Danielle Oster - Tuesday, October 8, 2024
The latest entry in Dr Pepper's college football campaign features an appearan ...
- MetLife Teams Up With New York Giants, Jets To Support Pet Rescues
Marketing Daily, Danielle Oster - Tuesday, October 8, 2024
MetLife Pet Insurance will donate $5 for every pet insurance quote t ...
- All-Hispanic Cast Featured In American Family's Latest 'Life's Better' Ad
MAD, Steve McClellan - Wednesday, September 18, 2024
Called "Blackout," the spot features an all-Hispanic cast and is timed ...
- Which Insurance Company Has The Rock Of Gibraltar As Its Logo?
Brand Insider, Barbie Romero - Tuesday, September 10, 2024
Which insurance company made the "Rock of Gibraltar" its company symbol ...
- Progressive Doubles As Backup For Any Home, Auto Problem
MAD, Fern Siegel - Friday, September 6, 2024
New spots by Arnold roll out during the NFL opener and featu ...
- Progressive Highlights Brand Purpose With 'Progress Isn't Overnight'
Marketing Daily, Danielle Oster - Wednesday, September 4, 2024
Ad ties depictions of everyday incremental progress -- like a father teachi ...
- Insurer FM Gets Brand Makeover, Launches First TV Ad Campaign
MAD, Steve McClellan - Thursday, August 29, 2024
The new advertising will premier August 29th as part of FM's tit ...
- State Farm Bundles Football, Futbol For Football Season Debut
Marketing Daily, Danielle Oster - Wednesday, August 28, 2024
State Farm's football season campaign features "Ted Lasso" actor Cristo Fernandez a ...
- State Farm Is Ready To Fix Any 'Nightmare'
MAD, Fern Siegel - Tuesday, August 27, 2024
Created by Highdive, the new work is the brand's biggest campaign pu ...
- Manulife/John Hancock Makes The Case For Increased Media Spend
Performance Marketing Insider, Laurie Sullivan - Monday, August 26, 2024
Manulife/John Hancock brought measurement in-house and invested in its first global bra ...
- MNsure Appoints Haberman AOR
Accounts on the Move, Fern Siegel - Wednesday, July 31, 2024
MNsure wants all Minnesotans to have access to comprehensive, affordable health cover ...
- Nationwide Drops 100,000 Pets From Insurance
Marketing Daily - Top of the News, Tanya Gazdik - Thursday, June 20, 2024
Nationwide's announcement comes as many Americans struggle to get various forms ...
- American Family Insurance Taps Love As Brand Ambassador
Out to Launch, Steve McClellan - Thursday, June 6, 2024
American Family Insurance has added Green Bay Packers Quarterback Jordan Lo ...
- Weight Loss Drugs Threaten Health Insurance Industry
Marketing Daily, Les Luchter - Tuesday, June 4, 2024
82% of all respondents to a WHY Group study say they'd consid ...
- Colonial Life: Live The Dream, Sell Insurance
MAD, Steve McClellan - Tuesday, May 21, 2024
Colonial Life is out with a new recruitment campaign from ad agen ...
- Progressive, AAA Websites Rank Highest, Per J.D. Power
Marketing Daily, Tanya Gazdik - Tuesday, May 21, 2024
Satisfaction is highest when customers have digital-only interaction with insurers, according ...
- American Family Extends 'Life's Better' Campaign With 3 New Spots
Out to Launch, Steve McClellan - Thursday, May 16, 2024
American Family has released a new series of “Life’s Better” commercial ...
- New Balance, Cadillac, Glossier Win With Women's Sports
Marketing Daily, Sarah Mahoney - Tuesday, March 19, 2024
New research shows women's sports, especially tennis and the WNBA, are increasing ...
- Indiana Farm Bureau Insurance Is 'Good' With Crazy Situations
MAD, Fern Siegel - Tuesday, February 27, 2024
Debuting regionally during the Super Bowl, the campaign highlights the personal ca ...
- State Farm Will Be Back
Mad Blog, Barbara Lippert - Thursday, February 1, 2024
State Farm Insurance earns an MVP award (most valuable promo) for ...