• by Fern Siegel , January 7, 2026

Prudential’s focus is encouraging people to protect their life’s work. 

The insurer teamed up with the internet-famous retirees of Retirement House, which counts 6 million TikTok followers, in its teaser spot in the Rose Bowl. The idea is that younger viewers can learn to plan for the future.  

The Instagram spots are here and here. 

McCann is the creative agency.

Two more spots will air exclusively on ESPN, but do not feature Retirement House. 

"At Prudential, we help people to connect with their “future selves” and consider their lives in retirement — and to do that requires planning. What better way to start the new year than with a new plan for protecting your life’s work?” Richard Parkinson, Chief Brand & Global Retirement & Insurance Marketing Officer at Prudential, told Agency Daily.  

“Retirement doesn’t carry the same stereotypes that it once did. By amplifying conversations around the changing vitality around retirement, we’re inspiring a younger generation to start ensuring financial preparedness early.”