
Robinhood, a fintech company
that offers commission-free stock trades, wants to make investing easy, especially for younger demos.
Its latest campaign, “Your Money, Your Move,” anchors the focus on
financial security with Olympic fencer Miles Chamley-Watson, WNBA New York Liberty star Jonquel Jones and "Subway Takes" creator Kareem Rahma.
The work pushes the positive aspects of
financial ownership. Spots are here, here and here.
For social, Robinhood teamed with production agency Image Partnership. For paid media, it tapped Judith Veenendaal and D7. Clara
Cullen directed the ads.
"Your Money" runs across TV, digital video, audio and more paid channels through the first quarter. The creator content element lives on Robinhood's social channels,
including Instagram and TikTok.
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