- Manulife/John Hancock Makes The Case For Increased Media Spend
Performance Marketing Insider, Laurie Sullivan - Monday, August 26, 2024
Manulife/John Hancock brought measurement in-house and invested in its first global bra ...
- MNsure Appoints Haberman AOR
Accounts on the Move, Fern Siegel - Wednesday, July 31, 2024
MNsure wants all Minnesotans to have access to comprehensive, affordable health cover ...
- Nationwide Drops 100,000 Pets From Insurance
Marketing Daily - Top of the News, Tanya Gazdik - Thursday, June 20, 2024
Nationwide's announcement comes as many Americans struggle to get various forms ...
- American Family Insurance Taps Love As Brand Ambassador
Out to Launch, Steve McClellan - Thursday, June 6, 2024
American Family Insurance has added Green Bay Packers Quarterback Jordan Lo ...
- Weight Loss Drugs Threaten Health Insurance Industry
Marketing Daily, Les Luchter - Tuesday, June 4, 2024
82% of all respondents to a WHY Group study say they'd consid ...
- Colonial Life: Live The Dream, Sell Insurance
MAD, Steve McClellan - Tuesday, May 21, 2024
Colonial Life is out with a new recruitment campaign from ad agen ...
- Progressive, AAA Websites Rank Highest, Per J.D. Power
Marketing Daily, Tanya Gazdik - Tuesday, May 21, 2024
Satisfaction is highest when customers have digital-only interaction with insurers, according ...
- American Family Extends 'Life's Better' Campaign With 3 New Spots
Out to Launch, Steve McClellan - Thursday, May 16, 2024
American Family has released a new series of “Life’s Better” commercial ...
- New Balance, Cadillac, Glossier Win With Women's Sports
Marketing Daily, Sarah Mahoney - Tuesday, March 19, 2024
New research shows women's sports, especially tennis and the WNBA, are increasing ...
- Indiana Farm Bureau Insurance Is 'Good' With Crazy Situations
MAD, Fern Siegel - Tuesday, February 27, 2024
Debuting regionally during the Super Bowl, the campaign highlights the personal ca ...
- State Farm Will Be Back
Mad Blog, Barbara Lippert - Thursday, February 1, 2024
State Farm Insurance earns an MVP award (most valuable promo) for ...
- Progressive Auto Insurance Spots Target Younger Millennials With Quirky Pigeons
MAD, Fern Siegel - Wednesday, January 31, 2024
The pitch, via the bird version of an odd couple, is th ...
- Amica Insurance Sells Importance Of Human Connections
MAD, Fern Siegel - Thursday, January 25, 2024
The latest campaign for the insurer is the first expansion of t ...
- Thomson Reuters Scores A Win
Publishing Insider, Ray Schultz - Wednesday, January 17, 2024
Thomson Reuters has acquired World Business Media Limited. The business will ...
- Proposed AI Bills To Affect Every Advertiser
Performance Marketing Insider, Laurie Sullivan - Wednesday, January 3, 2024
To subsidize free insurance for undocumented immigrants, it seems California lawmakers wi ...
- Nationwide CMO's Campaign To Keep A Positive Brand Identity
Data & Programmatic Insider, Laurie Sullivan - Tuesday, January 2, 2024
Listening to Ramon Jones, EVP/CMO of Nationwide Mutual Insurance Company, describe busines ...
- Geico's Caveman Character To Make Return During 'Sunday Night Football'
Marketing Daily, Danielle Oster - Friday, December 22, 2023
Geico brings back the character for the first time since 2019 ...
- Team Whistle, State Farm Play New 'Home' Season
MAD, Fern Siegel - Wednesday, December 6, 2023
The latest campaign promotes bundling home and auto insurance as a savin ...
- Modern Woodmen Salutes Today's Pioneers Around 'Campfire'
Out to Launch, Fern Siegel - Tuesday, November 28, 2023
Working moms are the focus of the new campaign, the brand's fir ...
- Fallon, Ludacris Help State Farm Launch 'Magic' Campaign
MAD, Steve McClellan - Monday, November 20, 2023
The creative plays off what the agency calls "the very real hum ...
- Co-Workers Care For Each Other In 'Emotional' B2B Ads For Premera Blue Cross
Marketing Daily, Les Luchter - Wednesday, November 1, 2023
Eric Trott, Premera Blue Cross VP, referred to "a more human approac ...
- Derrick Henry's State Farm 'Workout'
Out to Launch, Steve McClellan - Tuesday, October 17, 2023
State Farm has released the latest spot in its 2023-24 footba ...
- American Family's New 'Life's Better' Ads
Out to Launch, Steve McClellan - Tuesday, September 19, 2023
American Family Life Insurance is out a new Round of "Life ...
- Meta Must Face Claims Over Health Data
MediaDailyNews, Wendy Davis - Friday, September 8, 2023
A federal judge has ruled that Facebook users can proceed with ...
- Time, American Family Mark 60th Anniversary Of 'March On Washington'
MAD, Steve McClellan - Monday, August 28, 2023
The campaign is the latest iteration of a multiyear partnership between Ti ...
- Farmers Insurance Limits California Policies
Around the Net In Brand Marketing, Tanya Gazdik - Wednesday, July 12, 2023
Farmers Insurance appears to be following the lead of State Farm a ...
- NBA Brand Sponsorship Deals Grew 10.5% To $1.4B This Year
Television News Daily, Wayne Friedman - Wednesday, May 24, 2023
The NBA has inked a total of 2,430 sponsorship deals for a ...
- State Farm Revives ''Gamerhood Challenge' To Benefit 4 Charities
Marketing Daily, Steve Ellwanger - Friday, May 19, 2023
This year's competition will include yard and online games, with an in-ga ...
- Data Reveals Programmatic Cookie Alternative Pricing, Impressions
Performance Marketing Insider, Laurie Sullivan - Friday, May 19, 2023
Data shows how cookie alternatives can generate additional revenue for publishers outsi ...
- Mark Tube-ans? WNBA's Ogunbowale Sinks Mark Cuban's Zany Biz Ideas
Marketing Daily, Steve Ellwanger - Friday, April 14, 2023
Cuban plays against his "Shark Tank" persona in this State Farm sp ...