- Toyota Expands Auto Insurance To Texas
Marketing Daily, Tanya Gazdik - Tuesday, December 6, 2022
The insurance is customizable based on how customers use their vehicle, wi ...
- Why Everything's Possible For Hagerty's Truck Driving COO
Brand Insider: Behind The Scenes, Lisa Singer - Wednesday, November 30, 2022
"I just didn't ever feel like there was something that I couldn ...
- AnalyticsIQ Launches Product Linking Business With Consumer Data
Data & Programmatic Insider, Laurie Sullivan - Monday, November 7, 2022
AnalyticsIQ announced Monday the launch of its B2C solution that combines da ...
- Does GEICO's Media Review Signal Troubles For The Insurance Sector?
Mediapsssst, Richard Whitman - Tuesday, October 11, 2022
The company has put its $1 billion-plus media agency account in revi ...
- Consumers Reject Monitoring Devices Even For Insurance Discounts
Email Marketing Daily, Ray Schultz - Thursday, October 6, 2022
And of those that would install home and auto devices, most wou ...
- Claritas Data Reveals Insights On Underserved, Diverse Latin And Hispanic Markets
Search & Performance Insider, Laurie Sullivan - Wednesday, September 21, 2022
Hispanic consumers make up 23.2% of the Millennial population in the U. ...
- NFL's First Week TV Ads Up 8% To $250.4M, Online Search Recovers: EDO
Television News Daily, Wayne Friedman - Thursday, September 15, 2022
EDO says airings rose to 637, up by 67 vs. 2021. Automoti ...
- iHeartMedia To Host Metaverse Concerts In 'Fortnite' Virtual World
Search & Performance Marketing Daily, Laurie Sullivan - Wednesday, August 24, 2022
iHeartLand is a state-of-the-art entertainment space that creates a venue for mus ...
- Rick Astley Rolls With CAAA In New Ad
Marketing Daily, Todd Wasserman - Monday, August 22, 2022
RIck Astley's "Never Gonna Give You Up" recently hit its 35th anniversar ...
- How Marketers Can Drive Customer Acquisition Despite Budget Cuts, Profitability Focus
Search & Performance Insider, Laurie Sullivan - Thursday, July 14, 2022
Even as leading insurance brands look to cut expenses by reducing marketi ...
- Kraft Heinz Replaced By Acrisure In Name Of Pittsburgh Steelers Stadium
Marketing Daily, Steve Ellwanger - Tuesday, July 12, 2022
The Steelers today announced a 15-year, naming-rights deal with Grand Rapids, Michigan-bas ...
- Aflac Launches TikTok-Centric Effort
Marketing Daily, Tanya Gazdik - Sunday, June 26, 2022
The activation is designed "to meet the younger generation where they are ...
- Insurance Agents Offered Two-Way Email Communication
Email Marketing Daily, Ray Schultz - Friday, June 24, 2022
Levitate And HawkSoft are expanding their partnership to help insurance agencies compo ...
- American Family Protects Buyers In BBDO's 'Move-In Day'
MAD, Fern Siegel - Thursday, June 23, 2022
The creative shows HGTV's Scott brothers moving furniture and other items in ...
- ESPN Sells Out Ads In 'The Captain' Series About Derek Jeter
Television News Daily, Wayne Friedman - Tuesday, May 24, 2022
Walt Disney's ESPN has sold out all its ad inventory in i ...
- To Treat #HairFail Fears, Progressive And Dove Sell 'Insurance'
Marketing Daily, Sarah Mahoney - Tuesday, April 26, 2022
"We wanted something that could create reassurance for our consumers, so th ...
- Ed Helms Picks Up Boy-Band Vibe For Progressive
Marketing Daily, Todd Wasserman - Thursday, April 7, 2022
A teen girl gets confirmation that she passed her driving test. Th ...
- H&R Block Hires Jill Cress As CMO
Marketing Daily, Todd Wasserman - Tuesday, April 5, 2022
Cress previously held the CMO position at PayPal for the past t ...
- U.S. OTT Ad Spend Reached $4 Billion In 4 Months
Search & Performance Marketing Daily, Laurie Sullivan - Tuesday, March 29, 2022
Coca-Cola was the top OTT ad spender among big food and bevera ...
- Microsoft Advertising Intros Ad Type For Service Providers
Search & Performance Marketing Daily, Laurie Sullivan - Monday, March 7, 2022
Microsoft Advertising on Monday announced a new advertising format designed for servi ...
- HawkSoft And Pathway Partner To Help Insurance Agents Send Email And Texts
Email Marketing Daily, Ray Schultz - Thursday, January 27, 2022
The API partnership can help joint clients field timely emails such ...
- Working Through Pain, Actor Dean Winters Reprises 'Mayhem' Role For Allstate
MAD, Todd Wasserman - Wednesday, January 5, 2022
The actor nearly turned down the role in 2010 because of h ...
- Mobile To Overtake Direct Mail For Most Local Media Spending
Research Intelligencer, - Thursday, December 23, 2021
Financial-services businesses will drive the growth in local mobile advertising. ...
- Toyota Launches Insurance Product
Marketing Daily, Tanya Gazdik - Thursday, December 9, 2021
The product uses Toggle as the underwriter, part of Farmers Insurance, o ...
- With Trupanion, Chewy Moves Into Pet Insurance
Marketing Daily, Sarah Mahoney - Wednesday, December 8, 2021
Observers, noting that very few of America's pet owners currently have insuranc ...
- Microsoft Bans Ads Related To Gambling, Lawsuits, Health Supplements, End-Of-Life
Search & Performance Marketing Daily, Laurie Sullivan - Friday, November 12, 2021
Microsoft has updated its Audience Network policies and will no longer all ...
- Why Conservatives Always Get What They Want
Red, White & Blog, Joe Mandese - Friday, November 12, 2021
A massive study of political consumers explains why Conservatives are more satisfi ...
- Restoration Provider Servpro Simulates Far-From-Everyday Disasters
Marketing Daily, Steve Ellwanger - Tuesday, November 9, 2021
Company's website was also redesigned for mobile capability, since more than ha ...
- Progressive Names 3M Executive As Next CMO
Marketing Daily, Tanya Gazdik - Thursday, September 23, 2021
Remi Kent joins Progressive after spending eight years with 3M and ...
- Live Will Aims To Preserve Loved Ones' Video Messages On Mobile App
Digital News Daily, Colin Kirkland - Wednesday, September 22, 2021
Live Will is designed to make the process of announcing a lov ...