- Indiana Farm Bureau Insurance Is 'Good' With Crazy Situations
MAD, Fern Siegel - Tuesday, February 27, 2024
Debuting regionally during the Super Bowl, the campaign highlights the personal ca ...
- State Farm Will Be Back
Mad Blog, Barbara Lippert - Thursday, February 1, 2024
State Farm Insurance earns an MVP award (most valuable promo) for ...
- Progressive Auto Insurance Spots Target Younger Millennials With Quirky Pigeons
MAD, Fern Siegel - Wednesday, January 31, 2024
The pitch, via the bird version of an odd couple, is th ...
- Amica Insurance Sells Importance Of Human Connections
MAD, Fern Siegel - Thursday, January 25, 2024
The latest campaign for the insurer is the first expansion of t ...
- Thomson Reuters Scores A Win
Publishing Insider, Ray Schultz - Wednesday, January 17, 2024
Thomson Reuters has acquired World Business Media Limited. The business will ...
- Proposed AI Bills To Affect Every Advertiser
Performance Marketing Insider, Laurie Sullivan - Wednesday, January 3, 2024
To subsidize free insurance for undocumented immigrants, it seems California lawmakers wi ...
- Nationwide CMO's Campaign To Keep A Positive Brand Identity
Data & Programmatic Insider, Laurie Sullivan - Tuesday, January 2, 2024
Listening to Ramon Jones, EVP/CMO of Nationwide Mutual Insurance Company, describe busines ...
- Geico's Caveman Character To Make Return During 'Sunday Night Football'
Marketing Daily, Danielle Oster - Friday, December 22, 2023
Geico brings back the character for the first time since 2019 ...
- Team Whistle, State Farm Play New 'Home' Season
MAD, Fern Siegel - Wednesday, December 6, 2023
The latest campaign promotes bundling home and auto insurance as a savin ...
- Modern Woodmen Salutes Today's Pioneers Around 'Campfire'
Out to Launch, Fern Siegel - Tuesday, November 28, 2023
Working moms are the focus of the new campaign, the brand's fir ...
- Fallon, Ludacris Help State Farm Launch 'Magic' Campaign
MAD, Steve McClellan - Monday, November 20, 2023
The creative plays off what the agency calls "the very real hum ...
- Co-Workers Care For Each Other In 'Emotional' B2B Ads For Premera Blue Cross
Marketing Daily, Les Luchter - Wednesday, November 1, 2023
Eric Trott, Premera Blue Cross VP, referred to "a more human approac ...
- Derrick Henry's State Farm 'Workout'
Out to Launch, Steve McClellan - Tuesday, October 17, 2023
State Farm has released the latest spot in its 2023-24 footba ...
- American Family's New 'Life's Better' Ads
Out to Launch, Steve McClellan - Tuesday, September 19, 2023
American Family Life Insurance is out a new Round of "Life ...
- Meta Must Face Claims Over Health Data
MediaDailyNews, Wendy Davis - Friday, September 8, 2023
A federal judge has ruled that Facebook users can proceed with ...
- Time, American Family Mark 60th Anniversary Of 'March On Washington'
MAD, Steve McClellan - Monday, August 28, 2023
The campaign is the latest iteration of a multiyear partnership between Ti ...
- Farmers Insurance Limits California Policies
Around the Net In Brand Marketing, Tanya Gazdik - Wednesday, July 12, 2023
Farmers Insurance appears to be following the lead of State Farm a ...
- NBA Brand Sponsorship Deals Grew 10.5% To $1.4B This Year
Television News Daily, Wayne Friedman - Wednesday, May 24, 2023
The NBA has inked a total of 2,430 sponsorship deals for a ...
- State Farm Revives ''Gamerhood Challenge' To Benefit 4 Charities
Marketing Daily, Steve Ellwanger - Friday, May 19, 2023
This year's competition will include yard and online games, with an in-ga ...
- Data Reveals Programmatic Cookie Alternative Pricing, Impressions
Performance Marketing Insider, Laurie Sullivan - Friday, May 19, 2023
Data shows how cookie alternatives can generate additional revenue for publishers outsi ...
- Mark Tube-ans? WNBA's Ogunbowale Sinks Mark Cuban's Zany Biz Ideas
Marketing Daily, Steve Ellwanger - Friday, April 14, 2023
Cuban plays against his "Shark Tank" persona in this State Farm sp ...
- American Family Refreshes Brand Positioning With 'Life's Better' Campaign
MAD, Steve McClellan - Thursday, April 13, 2023
The campaign is centered around the idea that, "when you feel total ...
- Adobe AI Tech For Prudential Financial Means Personalization For Clients
Search & Performance Marketing Daily, Laurie Sullivan - Friday, March 31, 2023
Prudential is leveraging Adobe technology -- AI and data -- to devel ...
- Moody Marketers: They're Not As Optimistic As They Were
Email Insider, Ray Schultz - Friday, March 31, 2023
Consumers are more focused on quality than price, although that is ...
- CG Insurance Launches First Brand Character In The Caribbean Region
MAD, Steve McClellan - Thursday, March 23, 2023
Independent agency Chemistry created the campaign in which the new character-"Aunt Angie"-- ...
- New Jersey-Based Insurance Brand NJM Taps Sandy Hook, CT-based Mediassociates
MediaDailyNews, Joe Mandese - Wednesday, March 22, 2023
Mediassociates will handle media planning, buying and analytics in a partnership wi ...
- Geico Slashed 2022 Ad Spend 38%, Other Big Insurers Also Down
Digital News Daily, Karlene Lukovitz - Thursday, March 16, 2023
Cutbacks in part reflect the need to offset rising natural disaster cos ...
- GEICO Leads Insurance Category In Big Ad-Spending Declines
MediaDailyNews, Joe Mandese - Thursday, March 16, 2023
Just weeks after pulling its massive media account from long-time agency Horizo ...
- Cigna's Rebrand Reflects Changing Health Insurance Industry
Marketing Daily - Top of the News, Les Luchter - Monday, February 13, 2023
Companies that used to be just health insurers have branched out in ...
- Toyota Expands Auto Insurance To Texas
Marketing Daily, Tanya Gazdik - Tuesday, December 6, 2022
The insurance is customizable based on how customers use their vehicle, wi ...