- American Family Refreshes Brand Positioning With 'Life's Better' Campaign
MAD, Steve McClellan - Thursday, April 13, 2023
The campaign is centered around the idea that, "when you feel total ...
- Adobe AI Tech For Prudential Financial Means Personalization For Clients
Search & Performance Marketing Daily, Laurie Sullivan - Friday, March 31, 2023
Prudential is leveraging Adobe technology -- AI and data -- to devel ...
- Moody Marketers: They're Not As Optimistic As They Were
Email Insider, Ray Schultz - Friday, March 31, 2023
Consumers are more focused on quality than price, although that is ...
- CG Insurance Launches First Brand Character In The Caribbean Region
MAD, Steve McClellan - Thursday, March 23, 2023
Independent agency Chemistry created the campaign in which the new character-"Aunt Angie"-- ...
- New Jersey-Based Insurance Brand NJM Taps Sandy Hook, CT-based Mediassociates
MediaDailyNews, Joe Mandese - Wednesday, March 22, 2023
Mediassociates will handle media planning, buying and analytics in a partnership wi ...
- Geico Slashed 2022 Ad Spend 38%, Other Big Insurers Also Down
Digital News Daily, Karlene Lukovitz - Thursday, March 16, 2023
Cutbacks in part reflect the need to offset rising natural disaster cos ...
- GEICO Leads Insurance Category In Big Ad-Spending Declines
MediaDailyNews, Joe Mandese - Thursday, March 16, 2023
Just weeks after pulling its massive media account from long-time agency Horizo ...
- Cigna's Rebrand Reflects Changing Health Insurance Industry
Marketing Daily - Top of the News, Les Luchter - Monday, February 13, 2023
Companies that used to be just health insurers have branched out in ...
- Toyota Expands Auto Insurance To Texas
Marketing Daily, Tanya Gazdik - Tuesday, December 6, 2022
The insurance is customizable based on how customers use their vehicle, wi ...
- Why Everything's Possible For Hagerty's Truck Driving COO
Brand Insider: Behind The Scenes, Lisa Singer - Wednesday, November 30, 2022
"I just didn't ever feel like there was something that I couldn ...
- AnalyticsIQ Launches Product Linking Business With Consumer Data
Data & Programmatic Insider, Laurie Sullivan - Monday, November 7, 2022
AnalyticsIQ announced Monday the launch of its B2C solution that combines da ...
- Does GEICO's Media Review Signal Troubles For The Insurance Sector?
Mediapsssst, Richard Whitman - Tuesday, October 11, 2022
The company has put its $1 billion-plus media agency account in revi ...
- Consumers Reject Monitoring Devices Even For Insurance Discounts
Email Marketing Daily, Ray Schultz - Thursday, October 6, 2022
And of those that would install home and auto devices, most wou ...
- Claritas Data Reveals Insights On Underserved, Diverse Latin And Hispanic Markets
Performance Marketing Insider, Laurie Sullivan - Wednesday, September 21, 2022
Hispanic consumers make up 23.2% of the Millennial population in the U. ...
- NFL's First Week TV Ads Up 8% To $250.4M, Online Search Recovers: EDO
Television News Daily, Wayne Friedman - Thursday, September 15, 2022
EDO says airings rose to 637, up by 67 vs. 2021. Automoti ...
- iHeartMedia To Host Metaverse Concerts In 'Fortnite' Virtual World
Search & Performance Marketing Daily, Laurie Sullivan - Wednesday, August 24, 2022
iHeartLand is a state-of-the-art entertainment space that creates a venue for mus ...
- Rick Astley Rolls With CAAA In New Ad
Marketing Daily, Todd Wasserman - Monday, August 22, 2022
RIck Astley's "Never Gonna Give You Up" recently hit its 35th anniversar ...
- How Marketers Can Drive Customer Acquisition Despite Budget Cuts, Profitability Focus
Performance Marketing Insider, Laurie Sullivan - Thursday, July 14, 2022
Even as leading insurance brands look to cut expenses by reducing marketi ...
- Kraft Heinz Replaced By Acrisure In Name Of Pittsburgh Steelers Stadium
Marketing Daily, Steve Ellwanger - Tuesday, July 12, 2022
The Steelers today announced a 15-year, naming-rights deal with Grand Rapids, Michigan-bas ...
- Aflac Launches TikTok-Centric Effort
Marketing Daily, Tanya Gazdik - Sunday, June 26, 2022
The activation is designed "to meet the younger generation where they are ...
- Insurance Agents Offered Two-Way Email Communication
Email Marketing Daily, Ray Schultz - Friday, June 24, 2022
Levitate And HawkSoft are expanding their partnership to help insurance agencies compo ...
- American Family Protects Buyers In BBDO's 'Move-In Day'
MAD, Fern Siegel - Thursday, June 23, 2022
The creative shows HGTV's Scott brothers moving furniture and other items in ...
- ESPN Sells Out Ads In 'The Captain' Series About Derek Jeter
Television News Daily, Wayne Friedman - Tuesday, May 24, 2022
Walt Disney's ESPN has sold out all its ad inventory in i ...
- To Treat #HairFail Fears, Progressive And Dove Sell 'Insurance'
Marketing Daily, Sarah Mahoney - Tuesday, April 26, 2022
"We wanted something that could create reassurance for our consumers, so th ...
- Ed Helms Picks Up Boy-Band Vibe For Progressive
Marketing Daily, Todd Wasserman - Thursday, April 7, 2022
A teen girl gets confirmation that she passed her driving test. Th ...
- H&R Block Hires Jill Cress As CMO
Marketing Daily, Todd Wasserman - Tuesday, April 5, 2022
Cress previously held the CMO position at PayPal for the past t ...
- U.S. OTT Ad Spend Reached $4 Billion In 4 Months
Search & Performance Marketing Daily, Laurie Sullivan - Tuesday, March 29, 2022
Coca-Cola was the top OTT ad spender among big food and bevera ...
- Microsoft Advertising Intros Ad Type For Service Providers
Search & Performance Marketing Daily, Laurie Sullivan - Monday, March 7, 2022
Microsoft Advertising on Monday announced a new advertising format designed for servi ...
- HawkSoft And Pathway Partner To Help Insurance Agents Send Email And Texts
Email Marketing Daily, Ray Schultz - Thursday, January 27, 2022
The API partnership can help joint clients field timely emails such ...
- Working Through Pain, Actor Dean Winters Reprises 'Mayhem' Role For Allstate
MAD, Todd Wasserman - Wednesday, January 5, 2022
The actor nearly turned down the role in 2010 because of h ...