- Mobile To Overtake Direct Mail For Most Local Media Spending
Research Intelligencer, - Thursday, December 23, 2021
Financial-services businesses will drive the growth in local mobile advertising. ...
- Toyota Launches Insurance Product
Marketing Daily, Tanya Gazdik - Thursday, December 9, 2021
The product uses Toggle as the underwriter, part of Farmers Insurance, o ...
- With Trupanion, Chewy Moves Into Pet Insurance
Marketing Daily, Sarah Mahoney - Wednesday, December 8, 2021
Observers, noting that very few of America's pet owners currently have insuranc ...
- Microsoft Bans Ads Related To Gambling, Lawsuits, Health Supplements, End-Of-Life
Search & Performance Marketing Daily, Laurie Sullivan - Friday, November 12, 2021
Microsoft has updated its Audience Network policies and will no longer all ...
- Why Conservatives Always Get What They Want
Red, White & Blog, Joe Mandese - Friday, November 12, 2021
A massive study of political consumers explains why Conservatives are more satisfi ...
- Restoration Provider Servpro Simulates Far-From-Everyday Disasters
Marketing Daily, Steve Ellwanger - Tuesday, November 9, 2021
Company's website was also redesigned for mobile capability, since more than ha ...
- Progressive Names 3M Executive As Next CMO
Marketing Daily, Tanya Gazdik - Thursday, September 23, 2021
Remi Kent joins Progressive after spending eight years with 3M and ...
- Live Will Aims To Preserve Loved Ones' Video Messages On Mobile App
Digital News Daily, Colin Kirkland - Wednesday, September 22, 2021
Live Will is designed to make the process of announcing a lov ...
- American Family Salutes Its Brand Ambassador, Hall Of Famer Derek Jeter
Out to Launch, Steve McClellan - Wednesday, September 1, 2021
The ad features Jeter walking into a room filled with items marki ...
- Consumers Will Submit To Tracking To Obtain Lower Insurance Rates, Study Finds
Email Marketing Daily, Ray Schultz - Wednesday, August 25, 2021
A majority of consumers oppose the use of Big Data to determi ...
- NJM Insurance, Brownstein Tap Olympian, World Cup Champ For New Campaign
Out to Launch, Steve McClellan - Thursday, July 29, 2021
The campaign is designed to take aim at insurance category cliches ...
- Mindful Marketing: What Brands Are Doing To Survive In 2021
Email Insider, Ray Schultz - Tuesday, July 27, 2021
CMOs fell into one of three personas in 2020: Traditionalists, Progressives a ...
- The Leading Sonic Brands Of 2021
Research Intelligencer, Joe Mandese - Tuesday, July 6, 2021
Thanks to indelible jingles and incessant frequency, insurance brands Farmer's, State Fa ...
- For The Zebra, 'Brand-ish' Advertising Cements D2C Positioning
D2C Insider, Sarah Mahoney - Monday, June 28, 2021
The insurance comparison site recently launched its first large marketing campaign, somewhe ...
- Publicis To Support American Family, The General For U.S. Media Strategy, Planning, Buying
Search & Performance Marketing Daily, Laurie Sullivan - Monday, June 14, 2021
American Family Insurance and The General have selected Publicis to support the ...
- What's So Funny About Insurance? Don't Ask Me, Ask LiMu The Emu
TVBlog, Adam Buckman - Tuesday, June 15, 2021
Most of the insurance TV commercials are attractive spots, but afterwards, ...
- Publicis Groupe Wins American Family Insurance, The General Media Account
Mediapsssst, Richard Whitman - Saturday, June 12, 2021
The holding company has formed a custom unit to handle the assignme ...
- ANA Launches ESG Brand Index
MAD, Steve McClellan - Monday, June 7, 2021
The index ranks national brands according to their environmental, social and governan ...
- Email Helps ACA Enrollees Make Better Choices
Around the Net in Email, Ray Schultz - Wednesday, May 19, 2021
Email and letters can help reduce errors in choosing plans by Affordab ...
- These Movie Posters Are NOT Coming To A Theater Near You
MediaDailyNews, Joe Mandese - Friday, April 30, 2021
In an effort to simplify the often complex world of insurance marketin ...
- Email Alphas: The Best Performers In Four Sectors
Email Insider, Ray Schultz - Friday, April 23, 2021
CPG marketers pull the highest scores of any vertical. The leading bra ...
- Data Shows Impact Of COVID-19 On Ad Budgets
Search & Performance Marketing Daily, Laurie Sullivan - Monday, March 1, 2021
Consumer electronics, sporting goods, and consumer product goods saw an uptick ...
- Chicago Businesses Can Proceed With Insurance Lawsuits, Per Federal Judge
Around the Net In Brand Marketing, Tanya Gazdik - Tuesday, February 23, 2021
A Chicago federal judge has rejected a bid by Society Insurance ...
- Top TV Networks See Improved Ad Occurrences Year-Over-Year
Television News Daily, Wayne Friedman - Monday, December 7, 2020
The number of ad commercial messages is flat for the week ...
- Policygenius Uses Email To Help Insurance Buyers 'Connect The Dots'
Email Marketing Daily, Ray Schultz - Monday, December 7, 2020
Policygenius CRM Manager Sara Yamamoto urged brands to "keep your email simil ...
- General Motors Reenters Insurance Industry
Marketing Daily, Tanya Gazdik - Monday, November 23, 2020
The OnStar Smart Driver feature will provide recommendations for safer driving ...
- Ushur Pulls In $25 Million In Series B Funding
Email Marketing Daily, Ray Schultz - Friday, November 6, 2020
Ushur helps insurers with their email, web and mobile communications. It wi ...
- State Farm Takes Different Approach To Halloween
Around the Net In Brand Marketing, Tanya Gazdik - Monday, October 19, 2020
State Farm aims to meet consumers where they are at during th ...
- Haven Life: MassMutual's D2C Policy Covers Millennial Change
Brand Insider Podcast, Steve Smith - Friday, September 18, 2020
Trust is everything in financial services, and in insurance especially longevity matter ...
- Cyber Fraud Insurance Claims Are On The Rise: Report
Email Marketing Daily, Ray Schultz - Friday, September 11, 2020
Ransomware is the most common form of attack, but business email compromi ...