- NJM Insurance, Brownstein Tap Olympian, World Cup Champ For New Campaign
Out to Launch, Steve McClellan - Thursday, July 29, 2021
The campaign is designed to take aim at insurance category cliches ...
- Mindful Marketing: What Brands Are Doing To Survive In 2021
Email Insider, Ray Schultz - Tuesday, July 27, 2021
CMOs fell into one of three personas in 2020: Traditionalists, Progressives a ...
- The Leading Sonic Brands Of 2021
Research Intelligencer, Joe Mandese - Tuesday, July 6, 2021
Thanks to indelible jingles and incessant frequency, insurance brands Farmer's, State Fa ...
- For The Zebra, 'Brand-ish' Advertising Cements D2C Positioning
D2C Insider, Sarah Mahoney - Monday, June 28, 2021
The insurance comparison site recently launched its first large marketing campaign, somewhe ...
- Publicis To Support American Family, The General For U.S. Media Strategy, Planning, Buying
Search & Performance Marketing Daily, Laurie Sullivan - Monday, June 14, 2021
American Family Insurance and The General have selected Publicis to support the ...
- What's So Funny About Insurance? Don't Ask Me, Ask LiMu The Emu
TVBlog, Adam Buckman - Tuesday, June 15, 2021
Most of the insurance TV commercials are attractive spots, but afterwards, ...
- Publicis Groupe Wins American Family Insurance, The General Media Account
Mediapsssst, Richard Whitman - Saturday, June 12, 2021
The holding company has formed a custom unit to handle the assignme ...
- ANA Launches ESG Brand Index
MAD, Steve McClellan - Monday, June 7, 2021
The index ranks national brands according to their environmental, social and governan ...
- Email Helps ACA Enrollees Make Better Choices
Around the Net in Email, Ray Schultz - Wednesday, May 19, 2021
Email and letters can help reduce errors in choosing plans by Affordab ...
- These Movie Posters Are NOT Coming To A Theater Near You
MediaDailyNews, Joe Mandese - Friday, April 30, 2021
In an effort to simplify the often complex world of insurance marketin ...
- Email Alphas: The Best Performers In Four Sectors
Email Insider, Ray Schultz - Friday, April 23, 2021
CPG marketers pull the highest scores of any vertical. The leading bra ...
- Data Shows Impact Of COVID-19 On Ad Budgets
Search & Performance Marketing Daily, Laurie Sullivan - Monday, March 1, 2021
Consumer electronics, sporting goods, and consumer product goods saw an uptick ...
- Chicago Businesses Can Proceed With Insurance Lawsuits, Per Federal Judge
Around the Net In Brand Marketing, Tanya Gazdik - Tuesday, February 23, 2021
A Chicago federal judge has rejected a bid by Society Insurance ...
- Top TV Networks See Improved Ad Occurrences Year-Over-Year
Television News Daily, Wayne Friedman - Monday, December 7, 2020
The number of ad commercial messages is flat for the week ...
- Policygenius Uses Email To Help Insurance Buyers 'Connect The Dots'
Email Marketing Daily, Ray Schultz - Monday, December 7, 2020
Policygenius CRM Manager Sara Yamamoto urged brands to "keep your email simil ...
- General Motors Reenters Insurance Industry
Marketing Daily, Tanya Gazdik - Monday, November 23, 2020
The OnStar Smart Driver feature will provide recommendations for safer driving ...
- Ushur Pulls In $25 Million In Series B Funding
Email Marketing Daily, Ray Schultz - Friday, November 6, 2020
Ushur helps insurers with their email, web and mobile communications. It wi ...
- State Farm Takes Different Approach To Halloween
Around the Net In Brand Marketing, Tanya Gazdik - Monday, October 19, 2020
State Farm aims to meet consumers where they are at during th ...
- Haven Life: MassMutual's D2C Policy Covers Millennial Change
Brand Insider Podcast, Steve Smith - Friday, September 18, 2020
Trust is everything in financial services, and in insurance especially longevity matter ...
- Cyber Fraud Insurance Claims Are On The Rise: Report
Email Marketing Daily, Ray Schultz - Friday, September 11, 2020
Ransomware is the most common form of attack, but business email compromi ...
- Latest Ad-Spend Data Reveals Much About Marketing And Society As A Whole
Media Insider, Maarten Albarda - Friday, September 4, 2020
Forecasters are looking to 2021 as the year of recovery, but t ...
- Progressive Returns With NFL-Themed Creative
Marketing Daily, Tanya Gazdik - Wednesday, September 2, 2020
"Viewers will still enjoy relatable situations off the field regardless of wh ...
- Verily, Alphabet's Life Sciences Unit, Gets Into Health Insurance Using AI, Data
Search & Performance Marketing Daily, Laurie Sullivan - Tuesday, August 25, 2020
On Tuesday Verily announced a subsidiary that combines health technology solutions wi ...
- Consumers Are Increasingly Being Victimized Online, Study Finds
Digital News Daily, Ray Schultz - Monday, August 3, 2020
Almost a quarter of all consumers had their identity stolen in 201 ...
- Cigna + Oscar Partner For Small-Biz Insurance Solutions
D2C Insider, Sarah Mahoney - Monday, June 29, 2020
In one study, 66% of small-business owners say COVID-19 means they're givi ...
- Screenvision Returns To Movie Screens, Albeit Outdoors: State Farm Sponsors Drive-In Series
MediaDailyNews, Joe Mandese - Friday, May 22, 2020
Screenvision Media, which has been expanding to out-of-home locations beyond its ba ...
- The Richards Group Drives Away With Direct Auto Insurance Account
MAD, Larissa Faw - Tuesday, May 5, 2020
The Dallas-based agency will be responsible for overall creative advertising strategy ...
- Semcasting Develops Free Digital Activity Score To Identify Best Media For Engaging Consumers
Digital News Daily, Laurie Sullivan - Monday, April 13, 2020
Designed to provide measurement around COVID-19, Semcasting has developed a Digital Activi ...
- Allstate Will Return $600 Million In Premiums Due To Fewer Drivers
Around the Net In Brand Marketing, Tanya Gazdik - Monday, April 6, 2020
Allstate will return $600 million in auto insurance premiums to customers becau ...
- Scammers Are Sending Fake COVID-19 Insurance Offers, Group Warns
Email Marketing Daily, Ray Schultz - Wednesday, March 25, 2020
Fraudulent pitches are being made through phishing emails. They offer non-existent product ...