- The 168-Year-Old DTC Startup
Show Daily, Nina Lentini - Monday, August 26, 2019
The move to 1:1 marketing has paid off for Haven Life, whi ...
- Geico, Humana and Kaiser Permanente Have The Best Health Insurance Sites: Study
Digital News Daily, Ray Schultz - Wednesday, August 14, 2019
Consumers want more than content -- they want to interact by pho ...
- State Farm Hit By Cyber Attacks: Reports
Email Marketing Daily, Ray Schultz - Thursday, August 8, 2019
Passwords and user names were exposed, but no sensitive personal information w ...
- AXA Insurance Hopes Its New Sonic Branding Sound Is Well-Noted
Marketing Daily, P.J. Bednarski - Friday, July 19, 2019
The new sound -- the same piano note played 10 times ...
- More Than Reviews Ad Account
Around the Net In MAD London, Sean Hargrave - Thursday, July 18, 2019
Insurance business More Than is calling a review of its ad accoun ...
- The Hartford Gets A Brand Makeover
MAD, Larissa Faw - Friday, April 5, 2019
The Hartford is giving brand's icon, The Hartford Buck, a personality f ...
- Convey Rolls Out Drip Email Marketing Service
Email Marketing Daily, Ray Schultz - Wednesday, March 27, 2019
Tested in beta, the tool can deliver outbound emails and a sign- ...
- Wherein Aflac Talks About 'Technology Debt'
Show Daily: Videos, Staff Writers - Monday, March 11, 2019
Listen as Andy Anderson, who handles media planning & buying management ...
- Quip's Next Act
Show Daily, Nina Lentini - Wednesday, March 6, 2019
Quip just launched a toothbrush for kids. The company learned through resear ...
- Pivoting To Brand
Show Daily, Nina Lentini - Tuesday, March 5, 2019
"The state of where we are at as a company forces ...
- Firm Offers GDPR Insurance For SMBs
Around the Net in Email, Ray Schultz - Thursday, February 21, 2019
Cyber insurance firm Coalition is offering policies to protect small businesses fr ...
- GoCompare Shortlists Three Agencies For Ad Brief
Around the Net In MAD London, Sean Hargrave - Monday, February 4, 2019
GoCompare has whittled down the contenders for its advertising account to Drog ...
- Britain's ICO Issues Fines For Illegal Email Campaigns
Email Marketing Daily, Ray Schultz - Monday, February 4, 2019
Leave.EU and Eldon Insurance were fined GBP120,000 for violating the Data Protecti ...
- Big Insurers Could See 28M Customer Churn In 2019
Marketing Daily, P.J. Bednarski - Tuesday, January 29, 2019
One idea to protect against churn: Insurance companies should develop strong mobi ...
- Direct Line Group Retains MediaCom
Around the Net In MAD London, Sean Hargrave - Friday, January 18, 2019
Direct Line Group has reappointed MediaCom to its media account after ...
- ASA Bans Comparethemarket And P&G Ads
Around the Net In MAD London, Sean Hargrave - Wednesday, January 9, 2019
The ASA has kicked off the new year with bans on a ...
- GBP4bn Charge On Loyalty -- Are Brands This Dumb On CRM?
London Blog, Sean Hargrave - Wednesday, December 19, 2018
Brits are paying GB4bn for not switching and remaining loyal. Why wou ...
- GoAuto's First AOR Is Peter Mayer Advertising
Accounts on the Move, Steve McClellan - Wednesday, December 12, 2018
Peter Mayer Advertising has been named the agency of record for Bat ...
- Direct Line Sticks With MRM McCann For Below The Line Brief
Around the Net In MAD London, Sean Hargrave - Friday, November 9, 2018
Direct Line Group has kept faith with MRM McCann for its bel ...
- Justin Chambers Fans Favor Utz... And Other Surprising Celeb-Brand Connections
Marketing Daily, Karlene Lukovitz - Thursday, November 8, 2018
MRI/E-Score uncovered correlations between the fans of various People's Choice Awards nomine ...
- AXA Partners With Liverpool FC
Around the Net In MAD London, Sean Hargrave - Thursday, October 4, 2018
Global insurance provider AXA has signed a long-term partnership with Liverpool F ...
- LifeBridge Health Appoints StrawberryFrog As AOR
MAD, Larissa Faw - Tuesday, September 25, 2018
The agency is developing a modern brand strategy. There will also ...
- John Hancock Makes Smartwatches Central To Life Insurance Business
Around the Net In Digital, Gavin O'Malley - Thursday, September 20, 2018
In lieu of underwriting traditional life insurance, John Hancock has decided ...
- James Cordon Dropped By Confused.com
Around the Net In MAD London, Sean Hargrave - Friday, August 17, 2018
James Cordon is famous both sides of the Atlantic, but the n ...
- 'Highly Likeable' Quaid Stars In First TV Spot For Esurance
Out to Launch, Larissa Faw - Thursday, August 16, 2018
Actor Dennis Quaid is Esurance's newest spokesperson, marking his first on-screen ...
- Direct Line Calls Below The Line Review
Around the Net In MAD London, Sean Hargrave - Thursday, June 28, 2018
Direct Line Group is calling a below the line review. "Campaign" repor ...
- Insurance Companies Offer Smart-Home Discounts
AI & IoT Daily, Chuck Martin - Wednesday, June 27, 2018
Several insurance companies have started offering discounts on homeowner policies for certa ...
- Direct Line's Mark Evans Named Marketing Leader Of The Year
Around the Net In MAD London, Sean Hargrave - Thursday, June 14, 2018
Direct Line's Marketing Director, Mark Evans, has been named Marketing Leader ...
- Lloyd's Set For A Windfall From GDPR
Around the Net in Email, Ray Schultz - Thursday, May 17, 2018
Lloyd’s of London expects a surge of business from companies rushing ...
- The Hartford Appoints Terri & Sandy AOR
Accounts on the Move, Larissa Faw - Tuesday, May 1, 2018
The Hartford has selected Terri & Sandy as its AOR following an inform ...