- Scammers Are Sending Fake COVID-19 Insurance Offers, Group Warns
Email Marketing Daily, Ray Schultz - Wednesday, March 25, 2020
Fraudulent pitches are being made through phishing emails. They offer non-existent product ...
- Lloyd's Of London Seeks Creative Agency
Around the Net In MAD London, Sean Hargrave - Thursday, February 13, 2020
Lloyd's of London is looking for a lead creative agency, "Campaign" report ...
- California Pulls In Over $50 Million A Year Selling Drivers' Data: Study
Email Marketing Daily, Ray Schultz - Monday, December 2, 2019
The California DMV claims these sales further such objectives as risk assessme ...
- UnitedHealthCare Will Put Medicare Service Centers In Some Walgreen's Stores
Marketing Daily, P.J. Bednarski - Monday, November 25, 2019
The 14 centers, located in Las Vegas, Cleveland, Phoenix, Memphis and Denve ...
- Legal & General Splits Media Account Between Havas And Carat
Around the Net In MAD London, Sean Hargrave - Friday, November 22, 2019
Legal & General has awarded its media brief to Havas and Cara ...
- Outdoor Ad Spending Rises 7% In Q3, And Year-To-Date
Research Intelligencer, - Friday, November 22, 2019
Out-of-home advertising revenue rose 7% to $1.98 billion in the third quart ...
- Policygenius' Podcast Listener Feedback Is To Die For
The MediaPost Cases, Nina Lentini - Wednesday, November 20, 2019
Podcast advertising has been one of Policygenius' top customer acquisition channels ov ...
- Podcasting 'Insures' Awareness Of Policygenius
Show Daily: Videos, Staff Writers - Friday, November 15, 2019
There it was, a small tech store in the Big Apple, ...
- New Email Phishing Campaign Pretends To Be Serving Subpoenas
Around the Net in Email, Ray Schultz - Friday, November 8, 2019
Digital scam artists have launched a new type of email phishing campai ...
- AXA Awards Media To WPP, Retains Publicis Groupe For Creative
MAD, Larissa Faw - Tuesday, November 5, 2019
Insurer AXA's account covers close to 30 markets across Europe, the Midd ...
- Haven Life Has A Sweet Partnership With Amazon
Show Daily: Videos, Staff Writers - Monday, October 28, 2019
Herein, Matt Myers explains how nearly all of its prospect audience ...
- Lead-Generation Service Shows How Much Data Google Home Devices Collect
Performance Marketing Insider, Laurie Sullivan - Thursday, October 24, 2019
Data collected from Google smart home and personal devices by searches, sensor ...
- Health Insurance Company Takes Inspiration From Hemingway
Marketing Daily, Tanya Gazdik - Tuesday, September 10, 2019
Creative was inspired by the urban legend in which Ernest Hemingway b ...
- Haven Life's 1:1 Model Lowers Its CAC Costs
The MediaPost Cases, Nina Lentini - Friday, September 6, 2019
Haven Life, purchased by Mass Mutual a decade ago and launched ...
- State Farm Plans Amazon Alexa Skill For Seniors
AI & IoT Daily, Chuck Martin - Tuesday, August 27, 2019
State Farm is developing a new Amazon Alexa skill aimed at connecti ...
- The 168-Year-Old DTC Startup
Show Daily, Nina Lentini - Monday, August 26, 2019
The move to 1:1 marketing has paid off for Haven Life, whi ...
- Geico, Humana and Kaiser Permanente Have The Best Health Insurance Sites: Study
Digital News Daily, Ray Schultz - Wednesday, August 14, 2019
Consumers want more than content -- they want to interact by pho ...
- State Farm Hit By Cyber Attacks: Reports
Email Marketing Daily, Ray Schultz - Thursday, August 8, 2019
Passwords and user names were exposed, but no sensitive personal information w ...
- AXA Insurance Hopes Its New Sonic Branding Sound Is Well-Noted
Marketing Daily, P.J. Bednarski - Friday, July 19, 2019
The new sound -- the same piano note played 10 times ...
- More Than Reviews Ad Account
Around the Net In MAD London, Sean Hargrave - Thursday, July 18, 2019
Insurance business More Than is calling a review of its ad accoun ...
- The Hartford Gets A Brand Makeover
MAD, Larissa Faw - Friday, April 5, 2019
The Hartford is giving brand's icon, The Hartford Buck, a personality f ...
- Convey Rolls Out Drip Email Marketing Service
Email Marketing Daily, Ray Schultz - Wednesday, March 27, 2019
Tested in beta, the tool can deliver outbound emails and a sign- ...
- Wherein Aflac Talks About 'Technology Debt'
Show Daily: Videos, Staff Writers - Monday, March 11, 2019
Listen as Andy Anderson, who handles media planning & buying management ...
- Quip's Next Act
Show Daily, Nina Lentini - Wednesday, March 6, 2019
Quip just launched a toothbrush for kids. The company learned through resear ...
- Pivoting To Brand
Show Daily, Nina Lentini - Tuesday, March 5, 2019
"The state of where we are at as a company forces ...
- Firm Offers GDPR Insurance For SMBs
Around the Net in Email, Ray Schultz - Thursday, February 21, 2019
Cyber insurance firm Coalition is offering policies to protect small businesses fr ...
- GoCompare Shortlists Three Agencies For Ad Brief
Around the Net In MAD London, Sean Hargrave - Monday, February 4, 2019
GoCompare has whittled down the contenders for its advertising account to Drog ...
- Britain's ICO Issues Fines For Illegal Email Campaigns
Email Marketing Daily, Ray Schultz - Monday, February 4, 2019
Leave.EU and Eldon Insurance were fined GBP120,000 for violating the Data Protecti ...
- Big Insurers Could See 28M Customer Churn In 2019
Marketing Daily, P.J. Bednarski - Tuesday, January 29, 2019
One idea to protect against churn: Insurance companies should develop strong mobi ...
- Direct Line Group Retains MediaCom
Around the Net In MAD London, Sean Hargrave - Friday, January 18, 2019
Direct Line Group has reappointed MediaCom to its media account after ...