- Liberty Mutual Drives Email Results With Vehicle Partners
Email Marketing Daily, Ray Schultz - Wednesday, April 25, 2018
To sell auto and home insurance, Liberty Mutual personalized emails based ...
- Cigna Will Pay $67 Billion For Express Scripts As Sector Consolidates
Marketing Daily - Top of the News, Thom Forbes - Friday, March 9, 2018
The health insurer Cigna is buying the pharmacy benefits manager Express Scrip ...
- First Telematics-Based Ad Network Launches, By Allstate Companies
Connected Thinking, Chuck Martin - Tuesday, February 27, 2018
Billed as the first telematics-based ad network, Answer Marketplace plans to conne ...
- High Insurance Rates? Check Your Email Address
Email Marketing Daily, Jess Nelson - Tuesday, January 30, 2018
Many reasons can influence insurance rates, such as age and health, b ...
- DEG Named Agency of Record for Armed Forces Insurance
Accounts on the Move, Steve McClellan - Tuesday, January 23, 2018
Armed Forces Insurance, which has provided insurance for military professionals for mo ...
- Hotmail Users Need Not Apply
Email Insider, Ray Schultz - Wednesday, January 24, 2018
Hotmail account holders are being charged more for car insurance than Gma ...
- Sentry Insurance Debuts First TV Campaign In 30-Plus Years
Out to Launch, Steve McClellan - Tuesday, December 19, 2017
Sentry Insurance, one of the largest mutual insurance companies in the Unit ...
- Advertising Lessons the Auto Industry Should Learn From Insurance Companies
Marketing: Automotive, Jeri Smith - Wednesday, November 1, 2017
Few purchases are exciting as a car, and few are more bla ...
- MetLife Selects MediaCom As Its New U.S. Media Agency
MAD, Steve McClellan - Tuesday, September 19, 2017
The selection came after a review that included multiple agencies. MediaCom sibli ...
- Axa Reviews Its Digital Brief
Around the Net In MAD London, Sean Hargrave - Tuesday, August 1, 2017
Axa is reviewing its digital agency requirements. "Campaign" believes the review wi ...
- Court Finds Firm Was Insured For Loss From Email Spoof Scam
Around the Net in Email, Ray Schultz - Monday, July 24, 2017
An insurance company will have to fork over $4.8 million to cov ...
- BIZ DEV: Deloitte's Heat Wins John Hancock Account
Accounts on the Move, Steve McClellan - Friday, July 14, 2017
John Hancock Insurance has selected creative agency Heat—now part of Deloitte Digital— ...
- A Guide For Insurance Pros On Email Automation
Around the Net in Email, Ray Schultz - Wednesday, July 12, 2017
Tips on email automation for beginners in the insurance industry. ...
- Digital Engagement Index
Digital News Daily, Erik Sass - Tuesday, July 11, 2017
On Monday (7/10), Geico uploaded a video to its official YouTube chann ...
- For Geico, BoyZ II Men Make Nausea, Sweaty Eyelids Sound Good
Marketing Daily, Barry Janoff - Tuesday, June 13, 2017
The campaign will be expanded when Boyz II Men is scheduled ...
- Buster Posey Gives Pep Talks In Latest Esurance Campaign
Out to Launch, Amy Corr - Wednesday, May 24, 2017
Buster Posey, catcher for the San Francisco Giants, gives pep talks ...
- Direct Line First To Use OpenSlate For Video Ad Safety
Around the Net In MAD London, Sean Hargrave - Tuesday, May 16, 2017
Direct Line Group is the first to use technology from OpenSlate ...
- Duperreault Returns To AIG As Sixth CEO Since Greenberg's Departure
Marketing Daily - Top of the News, Thom Forbes - Tuesday, May 16, 2017
Brian Duperreault, a protege of deposed American International Group CEO Maurice ...
- Like A Good Neighbor: New Smart Harbor Provides Marketing Services To Insurance Industry
MAD, Larissa Faw - Thursday, April 13, 2017
The Shipyard has unveiled a spinoff called Smart Harbor, designed to servi ...
- Esurance Enlists Buster Posey For MLB-Themed Campaign
Marketing Daily, Tanya Gazdik - Thursday, April 6, 2017
"Our partnership continues to be a great driver of success in generati ...
- 87% Of Insurers Expect IoT To Improve Customer Relationships
AI & IoT Daily, Chase Martin - Wednesday, April 5, 2017
Insurance companies seem to have their eye on smart homes as ...
- Digital Engagement Index
Social Media & Marketing Daily, Erik Sass - Wednesday, March 29, 2017
On 2/6, insurance giant Geico shared a YouTube video called, "Racquetball Extende ...
- NEW! Hulk Hogan Serves As A Distraction In Centraal Beheer Ad
Out to Launch, Amy Corr - Thursday, March 16, 2017
Coinciding with its 30th anniversary, Dutch insurance company Centraal Beheer launched i ...
- Digital Engagement Index
Social Media & Marketing Daily, Erik Sass - Wednesday, March 15, 2017
On Monday (3/13), State Farm shared a YouTube video promoting the insuran ...
- Mobile Dominates Email Engagement, Study Says
Email Marketing Daily, Jess Nelson - Wednesday, March 1, 2017
Only two industries remain desktop dominant in email opens, according to SendGrid ...
- Digital Engagement Index
Social Media & Marketing Daily, Erik Sass - Monday, February 27, 2017
Geico's "Racquetball Extended: Crushed" YouTube commercial, which has generated 3.5M views sin ...
- NEW! GEICO Launches Latest Round Of Pre-Roll Ads
Out to Launch, Amy Corr - Monday, February 20, 2017
Geico launched its third round of
pre-roll videos that crushes i ...
- 'Has America Lost Its Courage?' Asks Hiscox
MAD, Steve McClellan - Thursday, February 16, 2017
Small-business insurer Hiscox and its agency gyro are out with a n ...
- Be Ready: Life, Drones Come At You Fast
MAD, Larissa Faw - Tuesday, February 14, 2017
A new campaign from the California State Auto Association Insurance Group highligh ...
- Federal Judge Rules Against Anthem, Cigna Merger
Marketing Daily - Top of the News, Thom Forbes - Thursday, February 9, 2017
The other shoe that most observers have been waiting to drop ca ...