- Britain's ICO Issues Fines For Illegal Email Campaigns
Email Marketing Daily, Ray Schultz - Monday, February 4, 2019
Leave.EU and Eldon Insurance were fined GBP120,000 for violating the Data Protecti ...
- Big Insurers Could See 28M Customer Churn In 2019
Marketing Daily, P.J. Bednarski - Tuesday, January 29, 2019
One idea to protect against churn: Insurance companies should develop strong mobi ...
- Direct Line Group Retains MediaCom
Around the Net In MAD London, Sean Hargrave - Friday, January 18, 2019
Direct Line Group has reappointed MediaCom to its media account after ...
- ASA Bans Comparethemarket And P&G Ads
Around the Net In MAD London, Sean Hargrave - Wednesday, January 9, 2019
The ASA has kicked off the new year with bans on a ...
- GBP4bn Charge On Loyalty -- Are Brands This Dumb On CRM?
London Blog, Sean Hargrave - Wednesday, December 19, 2018
Brits are paying GB4bn for not switching and remaining loyal. Why wou ...
- GoAuto's First AOR Is Peter Mayer Advertising
Accounts on the Move, Steve McClellan - Wednesday, December 12, 2018
Peter Mayer Advertising has been named the agency of record for Bat ...
- Direct Line Sticks With MRM McCann For Below The Line Brief
Around the Net In MAD London, Sean Hargrave - Friday, November 9, 2018
Direct Line Group has kept faith with MRM McCann for its bel ...
- Justin Chambers Fans Favor Utz... And Other Surprising Celeb-Brand Connections
Marketing Daily, Karlene Lukovitz - Thursday, November 8, 2018
MRI/E-Score uncovered correlations between the fans of various People's Choice Awards nomine ...
- AXA Partners With Liverpool FC
Around the Net In MAD London, Sean Hargrave - Thursday, October 4, 2018
Global insurance provider AXA has signed a long-term partnership with Liverpool F ...
- LifeBridge Health Appoints StrawberryFrog As AOR
MAD, Larissa Faw - Tuesday, September 25, 2018
The agency is developing a modern brand strategy. There will also ...
- John Hancock Makes Smartwatches Central To Life Insurance Business
Around the Net In Digital, Gavin O'Malley - Thursday, September 20, 2018
In lieu of underwriting traditional life insurance, John Hancock has decided ...
- James Cordon Dropped By Confused.com
Around the Net In MAD London, Sean Hargrave - Friday, August 17, 2018
James Cordon is famous both sides of the Atlantic, but the n ...
- 'Highly Likeable' Quaid Stars In First TV Spot For Esurance
Out to Launch, Larissa Faw - Thursday, August 16, 2018
Actor Dennis Quaid is Esurance's newest spokesperson, marking his first on-screen ...
- Direct Line Calls Below The Line Review
Around the Net In MAD London, Sean Hargrave - Thursday, June 28, 2018
Direct Line Group is calling a below the line review. "Campaign" repor ...
- Insurance Companies Offer Smart-Home Discounts
AI & IoT Daily, Chuck Martin - Wednesday, June 27, 2018
Several insurance companies have started offering discounts on homeowner policies for certa ...
- Direct Line's Mark Evans Named Marketing Leader Of The Year
Around the Net In MAD London, Sean Hargrave - Thursday, June 14, 2018
Direct Line's Marketing Director, Mark Evans, has been named Marketing Leader ...
- Lloyd's Set For A Windfall From GDPR
Around the Net in Email, Ray Schultz - Thursday, May 17, 2018
Lloyd’s of London expects a surge of business from companies rushing ...
- The Hartford Appoints Terri & Sandy AOR
Accounts on the Move, Larissa Faw - Tuesday, May 1, 2018
The Hartford has selected Terri & Sandy as its AOR following an inform ...
- Liberty Mutual Drives Email Results With Vehicle Partners
Email Marketing Daily, Ray Schultz - Wednesday, April 25, 2018
To sell auto and home insurance, Liberty Mutual personalized emails based ...
- Cigna Will Pay $67 Billion For Express Scripts As Sector Consolidates
Marketing Daily - Top of the News, Thom Forbes - Friday, March 9, 2018
The health insurer Cigna is buying the pharmacy benefits manager Express Scrip ...
- First Telematics-Based Ad Network Launches, By Allstate Companies
Connected Thinking, Chuck Martin - Tuesday, February 27, 2018
Billed as the first telematics-based ad network, Answer Marketplace plans to conne ...
- High Insurance Rates? Check Your Email Address
Email Marketing Daily, Jess Nelson - Tuesday, January 30, 2018
Many reasons can influence insurance rates, such as age and health, b ...
- DEG Named Agency of Record for Armed Forces Insurance
Accounts on the Move, Steve McClellan - Tuesday, January 23, 2018
Armed Forces Insurance, which has provided insurance for military professionals for mo ...
- Hotmail Users Need Not Apply
Email Insider, Ray Schultz - Wednesday, January 24, 2018
Hotmail account holders are being charged more for car insurance than Gma ...
- Sentry Insurance Debuts First TV Campaign In 30-Plus Years
Out to Launch, Steve McClellan - Tuesday, December 19, 2017
Sentry Insurance, one of the largest mutual insurance companies in the Unit ...
- Advertising Lessons the Auto Industry Should Learn From Insurance Companies
Marketing: Automotive, Jeri Smith - Wednesday, November 1, 2017
Few purchases are exciting as a car, and few are more bla ...
- MetLife Selects MediaCom As Its New U.S. Media Agency
MAD, Steve McClellan - Tuesday, September 19, 2017
The selection came after a review that included multiple agencies. MediaCom sibli ...
- Axa Reviews Its Digital Brief
Around the Net In MAD London, Sean Hargrave - Tuesday, August 1, 2017
Axa is reviewing its digital agency requirements. "Campaign" believes the review wi ...
- Court Finds Firm Was Insured For Loss From Email Spoof Scam
Around the Net in Email, Ray Schultz - Monday, July 24, 2017
An insurance company will have to fork over $4.8 million to cov ...
- BIZ DEV: Deloitte's Heat Wins John Hancock Account
Accounts on the Move, Steve McClellan - Friday, July 14, 2017
John Hancock Insurance has selected creative agency Heat—now part of Deloitte Digital— ...