- A Guide For Insurance Pros On Email Automation
Around the Net in Email, Ray Schultz - Wednesday, July 12, 2017
Tips on email automation for beginners in the insurance industry. ...
- Digital Engagement Index
Digital News Daily, Erik Sass - Tuesday, July 11, 2017
On Monday (7/10), Geico uploaded a video to its official YouTube chann ...
- For Geico, BoyZ II Men Make Nausea, Sweaty Eyelids Sound Good
Marketing Daily, Barry Janoff - Tuesday, June 13, 2017
The campaign will be expanded when Boyz II Men is scheduled ...
- Buster Posey Gives Pep Talks In Latest Esurance Campaign
Out to Launch, Amy Corr - Wednesday, May 24, 2017
Buster Posey, catcher for the San Francisco Giants, gives pep talks ...
- Direct Line First To Use OpenSlate For Video Ad Safety
Around the Net In MAD London, Sean Hargrave - Tuesday, May 16, 2017
Direct Line Group is the first to use technology from OpenSlate ...
- Duperreault Returns To AIG As Sixth CEO Since Greenberg's Departure
Marketing Daily - Top of the News, Thom Forbes - Tuesday, May 16, 2017
Brian Duperreault, a protege of deposed American International Group CEO Maurice ...
- Like A Good Neighbor: New Smart Harbor Provides Marketing Services To Insurance Industry
MAD, Larissa Faw - Thursday, April 13, 2017
The Shipyard has unveiled a spinoff called Smart Harbor, designed to servi ...
- Esurance Enlists Buster Posey For MLB-Themed Campaign
Marketing Daily, Tanya Gazdik - Thursday, April 6, 2017
"Our partnership continues to be a great driver of success in generati ...
- 87% Of Insurers Expect IoT To Improve Customer Relationships
AI & IoT Daily, Chase Martin - Wednesday, April 5, 2017
Insurance companies seem to have their eye on smart homes as ...
- Digital Engagement Index
Social Media & Marketing Daily, Erik Sass - Wednesday, March 29, 2017
On 2/6, insurance giant Geico shared a YouTube video called, "Racquetball Extende ...
- NEW! Hulk Hogan Serves As A Distraction In Centraal Beheer Ad
Out to Launch, Amy Corr - Thursday, March 16, 2017
Coinciding with its 30th anniversary, Dutch insurance company Centraal Beheer launched i ...
- Digital Engagement Index
Social Media & Marketing Daily, Erik Sass - Wednesday, March 15, 2017
On Monday (3/13), State Farm shared a YouTube video promoting the insuran ...
- Mobile Dominates Email Engagement, Study Says
Email Marketing Daily, Jess Nelson - Wednesday, March 1, 2017
Only two industries remain desktop dominant in email opens, according to SendGrid ...
- Digital Engagement Index
Social Media & Marketing Daily, Erik Sass - Monday, February 27, 2017
Geico's "Racquetball Extended: Crushed" YouTube commercial, which has generated 3.5M views sin ...
- NEW! GEICO Launches Latest Round Of Pre-Roll Ads
Out to Launch, Amy Corr - Monday, February 20, 2017
Geico launched its third round of
pre-roll videos that crushes i ...
- 'Has America Lost Its Courage?' Asks Hiscox
MAD, Steve McClellan - Thursday, February 16, 2017
Small-business insurer Hiscox and its agency gyro are out with a n ...
- Be Ready: Life, Drones Come At You Fast
MAD, Larissa Faw - Tuesday, February 14, 2017
A new campaign from the California State Auto Association Insurance Group highligh ...
- Federal Judge Rules Against Anthem, Cigna Merger
Marketing Daily - Top of the News, Thom Forbes - Thursday, February 9, 2017
The other shoe that most observers have been waiting to drop ca ...
- Digital Engagement Index
Social Media & Marketing Daily, Erik Sass - Friday, February 3, 2017
The "Undercover: Great Answer - GEICO" YouTube commercial pushed Geico Insurance ...
- Regional Insurer Rides Super Bowl Coattails With Game Day Spots
MAD, Larissa Faw - Wednesday, February 1, 2017
Indiana Farm Bureau Insurance will air new ads from its agency You ...
- GMC Software Partners With SparkPost
Email Marketing Daily, Jess Nelson - Wednesday, February 1, 2017
SparkPost's API will now be integrated into GMC Software's Inspire Messenger platfor ...
- Judge Blocks Merger Of Aetna And Humana On Antitrust Grounds
Marketing Daily - Top of the News, Thom Forbes - Tuesday, January 24, 2017
A federal judge ruled yesterday that the proposed $37 billion merger betwe ...
- John Hancock Shows Off 'Different Approach'
Marketing Daily, Aaron Baar - Tuesday, January 10, 2017
The Boston-based investment house has launched a new ad campaign highlighting t ...
- GEICO Launches Voice-Responsive Assistant
Marketing Daily, Aaron Baar - Tuesday, January 10, 2017
The bot is part of the insurance company's mobile app, and ...
- Insurance Claims For Data Loss On The Rise
Around the Net In MAD London, Sean Hargrave - Monday, December 19, 2016
Insurance claims for data breaches are being made at a rate ...
- 'Great Answer' Sets Plantiff Free In Geico Ad
Out to Launch, Amy Corr - Wednesday, December 14, 2016
A common-sense answer beats an overwhelming stack of evidence in an ...
- Facebook Blocks Admiral Using Profiles To Calculate Premiums
Around the Net In MAD London, Sean Hargrave - Thursday, November 3, 2016
Facebook has blocked Admiral from scouring social media profiles to set c ...
- Facebook Blocks Insurer From Using Data To Set Premiums
The Social Graf, Erik Sass - Thursday, November 3, 2016
In the UK, Facebook has put the kibosh on plans by Admira ...
- State Farm's 'Scary Right' Campaign
MAD, Larissa Faw - Wednesday, October 26, 2016
The spots for the campaign--helmed by Jaime Travis, the director of MTV ...
- Insurer Hiscox USA Appoints gyro AOR
MAD, Steve McClellan - Tuesday, October 18, 2016
The agency is tasked with continuing to raise awareness of Hiscox USA ...