- Federal Judge Rules Against Anthem, Cigna Merger
Marketing Daily - Top of the News, Thom Forbes - Thursday, February 9, 2017
The other shoe that most observers have been waiting to drop ca ...
- Digital Engagement Index
Social Media & Marketing Daily, Erik Sass - Friday, February 3, 2017
The "Undercover: Great Answer - GEICO" YouTube commercial pushed Geico Insurance ...
- Regional Insurer Rides Super Bowl Coattails With Game Day Spots
MAD, Larissa Faw - Wednesday, February 1, 2017
Indiana Farm Bureau Insurance will air new ads from its agency You ...
- GMC Software Partners With SparkPost
Email Marketing Daily, Jess Nelson - Wednesday, February 1, 2017
SparkPost's API will now be integrated into GMC Software's Inspire Messenger platfor ...
- Judge Blocks Merger Of Aetna And Humana On Antitrust Grounds
Marketing Daily - Top of the News, Thom Forbes - Tuesday, January 24, 2017
A federal judge ruled yesterday that the proposed $37 billion merger betwe ...
- John Hancock Shows Off 'Different Approach'
Marketing Daily, Aaron Baar - Tuesday, January 10, 2017
The Boston-based investment house has launched a new ad campaign highlighting t ...
- GEICO Launches Voice-Responsive Assistant
Marketing Daily, Aaron Baar - Tuesday, January 10, 2017
The bot is part of the insurance company's mobile app, and ...
- Insurance Claims For Data Loss On The Rise
Around the Net In MAD London, Sean Hargrave - Monday, December 19, 2016
Insurance claims for data breaches are being made at a rate ...
- 'Great Answer' Sets Plantiff Free In Geico Ad
Out to Launch, Amy Corr - Wednesday, December 14, 2016
A common-sense answer beats an overwhelming stack of evidence in an ...
- Facebook Blocks Admiral Using Profiles To Calculate Premiums
Around the Net In MAD London, Sean Hargrave - Thursday, November 3, 2016
Facebook has blocked Admiral from scouring social media profiles to set c ...
- Facebook Blocks Insurer From Using Data To Set Premiums
The Social Graf, Erik Sass - Thursday, November 3, 2016
In the UK, Facebook has put the kibosh on plans by Admira ...
- State Farm's 'Scary Right' Campaign
MAD, Larissa Faw - Wednesday, October 26, 2016
The spots for the campaign--helmed by Jaime Travis, the director of MTV ...
- Insurer Hiscox USA Appoints gyro AOR
MAD, Steve McClellan - Tuesday, October 18, 2016
The agency is tasked with continuing to raise awareness of Hiscox USA ...
- USAA Finds 'Power Of One' With Publicis Groupe Agencies
MAD, Larissa Faw - Tuesday, October 11, 2016
Financial company USAA has consolidated marketing and communications responsibilities with Publicis Grou ...
- Beep Beep: Don't Get Screwed, Pay By The Mile
MAD, Larissa Faw - Monday, October 10, 2016
That's the essence of a new ad campaign from Metromile for i ...
- NEW! In Geico Ad, Sleeping Beauty Isn't Really Asleep
Out to Launch, Amy Corr - Monday, October 3, 2016
Even Sleeping Beauty needs some alone time, meaning all that slumbering mig ...
- Health Insurer 'Bribes' Customers To Exercise For A Smartwatch
Around the Net In MAD London, Sean Hargrave - Tuesday, September 27, 2016
Health insurer has become the first in Britain to bribe people ...
- Insurer Sonnet Thinks Positively In New Multimillion Campaign
MAD, Larissa Faw - Wednesday, September 21, 2016
The campaign, which is narrated by actor Michael J. Fox, focuses ...
- TV Docs Score Big For Cigna At Emmys
MAD, Larissa Faw - Monday, September 19, 2016
The healthcare insurer aired an ad (from McCann) about annual checkups wi ...
- Crain Communications Shutters 'Business Insurance'
Publishers Daily, Sara Guaglione - Wednesday, August 10, 2016
Crain Communications is ending its Business Insurance brand after nearly 50 yea ...
- Wanna Engage Over Mobile Email? Then You Have To Start Mattering
EuroMail, Sean Hargrave - Wednesday, August 10, 2016
As consumers go mobile, IBM researchers show that email recipients engage wi ...
- Cigna Targets Expats In Global Campaign
Around the Net In Brand Marketing, Aaron Baar - Friday, August 5, 2016
A digital campaign for the health insurance company aims to reach t ...
- State Farm Debuts New 'Here To Help' Ad
MAD, Steve McClellan - Friday, August 5, 2016
In June the insurance company unveiled a new brand positioning, "Here ...
- James Corden Debuts In First Karmarama Ad For Confused.com
Around the Net In MAD London, Sean Hargrave - Wednesday, August 3, 2016
In a new campaign launching today, Corden features in an ad focusi ...
- Group Health Coop Asks What Is Healthy?
MAD, Larissa Faw - Monday, July 18, 2016
A key focus for this campaign is to engage with people v ...
- Cigna Asks: How Is Minnie Driver's Health?
MAD, Larissa Faw - Monday, July 18, 2016
Most consumers turn away from healthcare advertising, which is why Cigna ...
- NEW! Geico Launches Pirate, Beachy Campaigns
Out to Launch, Amy Corr - Monday, July 11, 2016
Geico launched a pair of TV under different brand taglines. The ...
- Brits Spend More Than Three Billion Pounds Fixing Broken Tech
Around the Net In MAD London, Sean Hargrave - Tuesday, June 28, 2016
We have spent a staggering GBP3.1Bbn on fixing or replacing broken gadge ...
- Yahoo In Cannes Puts Emphasis On Branded Content, Storytelling, Mobile
MediaDailyNews, Laurie Sullivan - Monday, June 20, 2016
At Cannes Lions Monday, Yahoo announced a branded content initiative that Dasan ...
- NEW! Father Supports Son's Dreams In American Family Insurance Video. Have Tissues Ready.
Out to Launch, Amy Corr - Friday, June 17, 2016
Break out the tissues before watching
this 2:30 video for
Americ ...