An accompanying TV spot, "Buster's In Control," features the catcher shaking things up during the commercial shoot. Filming on a baseball field is too obvious. Posey opts for a beach vibe, a sidekick and theme song.
The first pep talk helps a dad installing a car seat. He's frustrated, losing confidence, so, like any good catcher, Posey takes him to the side for a pep talk. The car seat is successfully installed and high-fives for everyone.
The next confidence boost is for a teenager who just got his license and has trouble driving a stick shift.
Mom is ready to throw in the towel until Posey emerges, telling the teen to work through the problem that's mainly in his head.
Leo Burnett created the campaign.