- Baseball On TV? Change The Game - One Marketing Pitch At A Time
TV Watch, Wayne Friedman - Thursday, March 16, 2023
If Diamond Sports continues to go south, there's a plan by M ...
- Diamond Sports Group Files For Chapter 11 Bankruptcy
Television News Daily, Wayne Friedman - Wednesday, March 15, 2023
Diamond Sports says it will continue to air games from Major Leag ...
- New MLB Rules To Shorten And Enhance Games Are Good News For TV
TVBlog, Adam Buckman - Friday, March 3, 2023
Major League Baseball is seeking to up the ante on action th ...
- MLB Grows 'Local Media' Operations As RSN Financial Issues Loom
Television News Daily, Wayne Friedman - Wednesday, March 1, 2023
In response to RSNs' mounting financial issues, MLB has hired new sta ...
- Local Sports Teams' TV Contracts: What's The Value If Diamond Sports Files For Bankruptcy?
TV Watch, Wayne Friedman - Wednesday, December 21, 2022
Diamond Sports Group, which operates 21 Bally-branded networks, continues to have financi ...
- Sony Files Patent To Track Digital Gaming Assets With NFTs
Digital News Daily, Colin Kirkland - Wednesday, November 16, 2022
Sony is planning to enter the world of NFTs through a strateg ...
- Science Of Pitching Dominates World Series On Fox Sports
TVBlog, Adam Buckman - Tuesday, November 1, 2022
Baseball fans who love hearing about the science of pitching must ...
- Sonnenfeld-Directed 'Bedtime Stories' Ad To Debut In World Series Opener
MAD, Steve McClellan - Friday, October 28, 2022
The ad, created with agency Zambezi is for HR platform UKG a ...
- Political Ads Rising In Sports Programming: Viamedia
Television News Daily, Wayne Friedman - Monday, October 31, 2022
Political ad spend in sports programming will triple its previous revenue leve ...
- Giant Spoon, FCB Wrap These Mets In New 'Subway Series'
MediaDailyNews, Joe Mandese - Thursday, October 6, 2022
The new branding campaign, which will run over the next few week ...
- Apple TV's Exclusive Friday Yankee Game Jolts Judge Fans
TVBlog, Adam Buckman - Tuesday, September 27, 2022
Last Friday's Yankees game, in which Aaron Judge was poised to t ...
- Major Sports Leagues Eyeing Possible Financial Buyout Of Sinclair's RSNs: Report
Television News Daily, Wayne Friedman - Wednesday, September 21, 2022
Major professional sports leagues are eyeing a possible buyout of 19 region ...
- ARound Teams With Minnesota Twins, Brings Augmented Reality To Target Field
MAD, Fern Siegel - Tuesday, August 23, 2022
The baseball team is trying to evolve and enhance the at-home pa ...
- 'League Of Their Own' Movie Adapted For Amazon Drama Series
TVBlog, Adam Buckman - Friday, August 12, 2022
An eight-part TV adaptation of "A League of Their Own" is tail ...
- Budweiser Celebrates Best Buds In Baseball And Beyond
Marketing Daily, Les Luchter - Monday, June 6, 2022
Budweiser fetes Adam Wainwright and Yadier Molina, pitcher-catcher duo of its hometo ...
- Setting Your Sights On The Big Leagues? Campaign Says VR App Can Help
Mediapsssst, Richard Whitman - Thursday, June 2, 2022
Win Reality is doubling down with a campaign promoting its VR a ...
- Boston-Based NESN Starts First Stand-Alone Streaming Regional Sports Network Service
Television News Daily, Wayne Friedman - Wednesday, June 1, 2022
New England-based regional sports channel NESN says it has become the fir ...
- Minnesota Twins Names Media Bridge Advertising As Media AOR
Accounts on the Move, Fern Siegel - Friday, April 15, 2022
The agency will handle media-buying strategy, planning and execution for all Twin ...
- MLB All-Stars Drive BMW iX Campaign
MAD, Fern Siegel - Monday, April 11, 2022
To promote its new, electric BMW iX SUV, BMW of North Ameri ...
- NBCU's Peacock Gets New, Exclusive Sunday Morning MLB Package Of Games
Television News Daily, Wayne Friedman - Wednesday, April 6, 2022
NBCUniversal's Peacock continues to bulk up its live sports programming with ...
- Inside Baseball: Televised Games Go To Great Lengths
TVBlog, Adam Buckman - Wednesday, March 16, 2022
Last year's regular-season games (encompassing the entirety of Major League Baseball) s ...
- Baseball Season Saved, But Viewing Challenges Remain
Television News Daily, Wayne Friedman - Friday, March 11, 2022
MLB has averted a major disruption -- if not cancellation -- ...
- Apple TV+ Bags MLB Friday Night Streaming Rights
Digital News Daily, Karlene Lukovitz - Wednesday, March 9, 2022
Apple will stream MLB doubleheaders in the U.S. and seven other countri ...
- Major League Baseball: Not Playing Ball -- Again? What It Could Mean For RSNs And TV
TV Watch, Wayne Friedman - Thursday, March 3, 2022
Just when baseball has been looking to get back some of i ...
- MLB Players Association, Influential In Deal To Boost Influencer Profiles Of Players
MAD, Steve McClellan - Thursday, February 17, 2022
As part of the effort Influential will match players with its rost ...
- Sinclair Extends Regional TV-Video Deal With 16 NBA Teams, Includes Key Streaming Rights
Television News Daily, Wayne Friedman - Thursday, January 13, 2022
Viewers will be able to access certain NBA games, via an upcomi ...
- Sports Wagering TV Ad Dollars Soar Threefold In Last 4 Months Of 2021
Television News Daily, Wayne Friedman - Monday, January 3, 2022
Sports gaming and wagering marketing for NFL and college football has ris ...
- Sinclair's Diamond Sports Group Inks NHL Renewal Deal, MLB Lockout Looms
Television News Daily, Wayne Friedman - Thursday, December 2, 2021
Diamond Sports Group's multi-year deal with the NHL gives it digital a ...
- Major League Baseball Lockouts Haunt TV Marketers
TV Watch, Wayne Friedman - Friday, December 3, 2021
Baseball was hurt the last time there was a lockout -- ba ...
- World Series Ads Reflect Shifts In Economy As Fast Food Reigns
Research Intelligencer, - Friday, November 5, 2021
This year’s World Series was notable for allowing stadiums to fill ...