- Sinclair Extends Regional TV-Video Deal With 16 NBA Teams, Includes Key Streaming Rights
Television News Daily, Wayne Friedman - Thursday, January 13, 2022
Viewers will be able to access certain NBA games, via an upcomi ...
- Sports Wagering TV Ad Dollars Soar Threefold In Last 4 Months Of 2021
Television News Daily, Wayne Friedman - Monday, January 3, 2022
Sports gaming and wagering marketing for NFL and college football has ris ...
- Sinclair's Diamond Sports Group Inks NHL Renewal Deal, MLB Lockout Looms
Television News Daily, Wayne Friedman - Thursday, December 2, 2021
Diamond Sports Group's multi-year deal with the NHL gives it digital a ...
- Major League Baseball Lockouts Haunt TV Marketers
TV Watch, Wayne Friedman - Friday, December 3, 2021
Baseball was hurt the last time there was a lockout -- ba ...
- World Series Ads Reflect Shifts In Economy As Fast Food Reigns
Research Intelligencer, - Friday, November 5, 2021
This year’s World Series was notable for allowing stadiums to fill ...
- Postseason Baseball Draws Viewers, Nearly $109M In TV Ad Spend
Television News Daily, Wayne Friedman - Wednesday, October 27, 2021
Postseason has averaged 3.67 million viewers per game for 29 total gam ...
- Baseball Aims To Diversify Appeal, Increase Popularity
Around the Net In Brand Marketing, Tanya Gazdik - Monday, October 25, 2021
Baseball is struggling in popularity, based on measures like game attendance a ...
- Thumbs Down: Where Does Sinclair's RSNs Go If MLB Calls Strike Three?
TV Watch, Wayne Friedman - Tuesday, October 19, 2021
Major League Baseball doesn't like Sinclair's plan to raise $250 million f ...
- MLB Names Former Marriott, Disney, Yahoo Marketer As CMO
Marketing Daily, Tanya Gazdik - Tuesday, August 17, 2021
Timpone arrives at a pivotal moment for the league, which was alrea ...
- MLB Signs Cryptocurrency Deal For First Umpire Uniform Patches
Around the Net In Brand Marketing, Tanya Gazdik - Monday, June 28, 2021
Major League Baseball is partnering with FTX Trading Limited and West Realm Shir ...
- Ad Agencies, NFTs And Cryptocurrency: What Media Execs Think
Search & Performance Marketing Daily, Laurie Sullivan - Wednesday, May 12, 2021
Jordan Sweetnam, eBay's SVP and GM Americas market, highlights the growth ...
- Sinclair's Bally Sports RSNs Look For Better Days -- And More Virtual Pay TV Carriage
Television News Daily, Wayne Friedman - Friday, April 2, 2021
Heading into the new baseball season, Sinclair's Bally Sports has some hurdl ...
- National TV Ad Spending Fell 7% Through September, Sports More Than Double That
Digital News Daily, Karlene Lukovitz - Monday, November 9, 2020
NFL national ad revenue is actually up 8% versus last year's fir ...
- NFL Down 8% In Average Game Viewership Due To Sports TV Overload
Television News Daily, Wayne Friedman - Wednesday, November 4, 2020
Analysts and network execs attribute the decline to sports TV competition overlo ...
- Clarification: Fox TV Earned 9.2M Viewers For First Game Of 2020 World Series
TV Watch, Wayne Friedman - Friday, October 23, 2020
- Now It's NFL's Turn To Come Back Amid COVID-19 Pandemic
TVBlog, Adam Buckman - Friday, September 11, 2020
TV's biggest attraction comes back in earnest this weekend surrounded by questi ...
- Baseball Scores Big Opening Weekend For National TV, RSNs; Geico, Bud Light Top Advertisers
Television News Daily, Wayne Friedman - Thursday, July 30, 2020
Major League Baseball scored strong results for both national TV and region ...
- Baseball Linear TV Viewing Down On First Weekend, July Sees Higher Sports Streaming: Roku
Television News Daily, Wayne Friedman - Wednesday, July 29, 2020
Only 30% of TV households that watched Major League Baseball on line ...
- Baseball Gets Big Opening Numbers, Then Drops The Ball
TV Watch, Wayne Friedman - Tuesday, July 28, 2020
On Monday, it was revealed that 14 Miami Marlins players and coach ...
- T-Mobile Offers Free Subscriptions To 'The Athletic'
Publishers Daily, Sara Guaglione - Friday, July 24, 2020
'The Athletic' says its subscriber base is now around 1 million. T ...
- ESPN Posts Record Opening Night Baseball In Shortened Season
Television News Daily, Wayne Friedman - Monday, July 27, 2020
The opener pulled in the best TV ratings for a regular-season ga ...
- Ogilvy, Ball Park And MLB Charities Behind Effort To Support Stadium Vendors
Mediapsssst, Richard Whitman - Thursday, July 23, 2020
As MLB games begin, baseball stadiums remain empty and thus, stadium vendo ...
- Sports May Have To Carry Fall TV
TV Watch, Wayne Friedman - Friday, July 24, 2020
Major League Baseball returned last night to TV screens -- but h ...
- Major League Baseball To Begin Shortened Season In Late July, National TV Ads To Sink
Television News Daily, Wayne Friedman - Wednesday, June 24, 2020
On Tuesday, team owners and players agreed to a shortened, regular-season 60-ga ...
- The Joy And Life-Affirming Beauty Of Baseball
MediaDailyNews, Roy Elvove - Tuesday, April 7, 2020
When people are once again free to roam around...to be outdoors...baseball, wi ...
- The Astros Cheated In The 2017 World Series. Will It Impact TV Sponsorships?
TV Watch, Wayne Friedman - Wednesday, February 19, 2020
The Astros, who won the World Series in 2017, have been caug ...
- World Series Game 7 Scores 21.2 Million TV Viewers
Television News Daily, Wayne Friedman - Thursday, October 31, 2019
Despite a slow start, World Series TV ratings rose steadily on F ...
- Study: Sports Gamblers Are Big Pay TV Subscribers
Television News Daily, Wayne Friedman - Wednesday, September 11, 2019
Growing interest in legal sports gambling could mean more potential TV viewer ...
- YouTube Inks Deal To Stream MLB Games
Digital News Daily, Alex Weprin - Tuesday, April 30, 2019
The 13-game package will stream on the MLB channel on YouTube platfor ...
- By 2020, Esports Could Strike Out Major League Baseball
MediaDailyNews, Angela Johnson - Monday, April 29, 2019
This year, we are on target to reach the tipping point, whe ...