- WBD's Max Adds A Sports Tier - Simulcast With TNT, TBS, TruTV
Television News Daily, Wayne Friedman - Tuesday, September 19, 2023
Max will be adding a $9.99/month sports tier: Bleacher Report Sports Add-O ...
- Fox Corp. Completes Upfront, Sports TV Is Main Growth Driver
Television News Daily, Wayne Friedman - Thursday, July 27, 2023
Fox made gains with NFL, Major League Baseball, college football and t ...
- ESPN Possible New Owners: The Sports Leagues Themselves?
TV Watch, Wayne Friedman - Tuesday, July 25, 2023
According to a CNBC report, ESPN is talking with the biggest spor ...
- Strike TV Program Forecast: Cloudy With A Chance of Unscripted TV
Television News Daily, Wayne Friedman - Friday, July 21, 2023
Research from 2022 shows unscripted programming has a greater share of tot ...
- Candy Digital, Major League Baseball Team To Market Collectibles
MAD, Fern Siegel - Tuesday, July 11, 2023
"Commemorative ticketing is one of the big areas where you'll see ...
- Fun For The Fourth: ALDI's Kickbacks, Pepsi's 'Colochup'
Marketing Daily - Top of the News, Sarah Mahoney - Wednesday, June 28, 2023
With cola-flavored ketchup and inflation-inspired gift cards, brands put a different sp ...
- TikTok Renews Partnership With Yankees As Sports Content Gains Momentum In-App
Digital News Daily, Colin Kirkland - Friday, May 19, 2023
TikTok is continuing its investment in sports content by extending its partnersh ...
- DirecTV, Amazon Deal Brings Yankees Games To Public Venues
Digital News Daily, Karlene Lukovitz - Wednesday, April 5, 2023
The deal with Amazon Prime Video allows DirecTV Business customers to sh ...
- San Francisco Giants Position Baseball As Anything But 'Boring'
MAD, Fern Siegel - Monday, April 3, 2023
Nice&frank designed a campaign to celebrate baseball exciting moments played in Orac ...
- MLB Campaign Features Hot Dogs, High Fives - And More Home Runs?
Television News Daily, Wayne Friedman - Wednesday, March 29, 2023
The campaign, titled "Baseball Is Something Else," reveals the intricacies of baseba ...
- Sports Rights Fees Keep Rising, Even As Streamers Slow TV/Video Content Spend
TV Watch, Wayne Friedman - Thursday, March 23, 2023
Look out, sports TV-focused networks and streaming platforms -- sports rights a ...
- Baseball On TV? Change The Game - One Marketing Pitch At A Time
TV Watch, Wayne Friedman - Thursday, March 16, 2023
If Diamond Sports continues to go south, there's a plan by M ...
- Diamond Sports Group Files For Chapter 11 Bankruptcy
Television News Daily, Wayne Friedman - Wednesday, March 15, 2023
Diamond Sports says it will continue to air games from Major Leag ...
- New MLB Rules To Shorten And Enhance Games Are Good News For TV
TVBlog, Adam Buckman - Friday, March 3, 2023
Major League Baseball is seeking to up the ante on action th ...
- MLB Grows 'Local Media' Operations As RSN Financial Issues Loom
Television News Daily, Wayne Friedman - Wednesday, March 1, 2023
In response to RSNs' mounting financial issues, MLB has hired new sta ...
- Local Sports Teams' TV Contracts: What's The Value If Diamond Sports Files For Bankruptcy?
TV Watch, Wayne Friedman - Wednesday, December 21, 2022
Diamond Sports Group, which operates 21 Bally-branded networks, continues to have financi ...
- Sony Files Patent To Track Digital Gaming Assets With NFTs
Digital News Daily, Colin Kirkland - Wednesday, November 16, 2022
Sony is planning to enter the world of NFTs through a strateg ...
- Science Of Pitching Dominates World Series On Fox Sports
TVBlog, Adam Buckman - Tuesday, November 1, 2022
Baseball fans who love hearing about the science of pitching must ...
- Sonnenfeld-Directed 'Bedtime Stories' Ad To Debut In World Series Opener
MAD, Steve McClellan - Friday, October 28, 2022
The ad, created with agency Zambezi is for HR platform UKG a ...
- Political Ads Rising In Sports Programming: Viamedia
Television News Daily, Wayne Friedman - Monday, October 31, 2022
Political ad spend in sports programming will triple its previous revenue leve ...
- Giant Spoon, FCB Wrap These Mets In New 'Subway Series'
MediaDailyNews, Joe Mandese - Thursday, October 6, 2022
The new branding campaign, which will run over the next few week ...
- Apple TV's Exclusive Friday Yankee Game Jolts Judge Fans
TVBlog, Adam Buckman - Tuesday, September 27, 2022
Last Friday's Yankees game, in which Aaron Judge was poised to t ...
- Major Sports Leagues Eyeing Possible Financial Buyout Of Sinclair's RSNs: Report
Television News Daily, Wayne Friedman - Wednesday, September 21, 2022
Major professional sports leagues are eyeing a possible buyout of 19 region ...
- ARound Teams With Minnesota Twins, Brings Augmented Reality To Target Field
MAD, Fern Siegel - Tuesday, August 23, 2022
The baseball team is trying to evolve and enhance the at-home pa ...
- 'League Of Their Own' Movie Adapted For Amazon Drama Series
TVBlog, Adam Buckman - Friday, August 12, 2022
An eight-part TV adaptation of "A League of Their Own" is tail ...
- Budweiser Celebrates Best Buds In Baseball And Beyond
Marketing Daily, Les Luchter - Monday, June 6, 2022
Budweiser fetes Adam Wainwright and Yadier Molina, pitcher-catcher duo of its hometo ...
- Setting Your Sights On The Big Leagues? Campaign Says VR App Can Help
Mediapsssst, Richard Whitman - Thursday, June 2, 2022
Win Reality is doubling down with a campaign promoting its VR a ...
- Boston-Based NESN Starts First Stand-Alone Streaming Regional Sports Network Service
Television News Daily, Wayne Friedman - Wednesday, June 1, 2022
New England-based regional sports channel NESN says it has become the fir ...
- Minnesota Twins Names Media Bridge Advertising As Media AOR
Accounts on the Move, Fern Siegel - Friday, April 15, 2022
The agency will handle media-buying strategy, planning and execution for all Twin ...
- MLB All-Stars Drive BMW iX Campaign
MAD, Fern Siegel - Monday, April 11, 2022
To promote its new, electric BMW iX SUV, BMW of North Ameri ...