- Political Ads Rising In Sports Programming: Viamedia
Television News Daily, Wayne Friedman - Monday, October 31, 2022
Political ad spend in sports programming will triple its previous revenue leve ...
- Giant Spoon, FCB Wrap These Mets In New 'Subway Series'
MediaDailyNews, Joe Mandese - Thursday, October 6, 2022
The new branding campaign, which will run over the next few week ...
- Apple TV's Exclusive Friday Yankee Game Jolts Judge Fans
TVBlog, Adam Buckman - Tuesday, September 27, 2022
Last Friday's Yankees game, in which Aaron Judge was poised to t ...
- Major Sports Leagues Eyeing Possible Financial Buyout Of Sinclair's RSNs: Report
Television News Daily, Wayne Friedman - Wednesday, September 21, 2022
Major professional sports leagues are eyeing a possible buyout of 19 region ...
- ARound Teams With Minnesota Twins, Brings Augmented Reality To Target Field
MAD, Fern Siegel - Tuesday, August 23, 2022
The baseball team is trying to evolve and enhance the at-home pa ...
- 'League Of Their Own' Movie Adapted For Amazon Drama Series
TVBlog, Adam Buckman - Friday, August 12, 2022
An eight-part TV adaptation of "A League of Their Own" is tail ...
- Budweiser Celebrates Best Buds In Baseball And Beyond
Marketing Daily, Les Luchter - Monday, June 6, 2022
Budweiser fetes Adam Wainwright and Yadier Molina, pitcher-catcher duo of its hometo ...
- Setting Your Sights On The Big Leagues? Campaign Says VR App Can Help
Mediapsssst, Richard Whitman - Thursday, June 2, 2022
Win Reality is doubling down with a campaign promoting its VR a ...
- Boston-Based NESN Starts First Stand-Alone Streaming Regional Sports Network Service
Television News Daily, Wayne Friedman - Wednesday, June 1, 2022
New England-based regional sports channel NESN says it has become the fir ...
- Minnesota Twins Names Media Bridge Advertising As Media AOR
Accounts on the Move, Fern Siegel - Friday, April 15, 2022
The agency will handle media-buying strategy, planning and execution for all Twin ...
- MLB All-Stars Drive BMW iX Campaign
MAD, Fern Siegel - Monday, April 11, 2022
To promote its new, electric BMW iX SUV, BMW of North Ameri ...
- NBCU's Peacock Gets New, Exclusive Sunday Morning MLB Package Of Games
Television News Daily, Wayne Friedman - Wednesday, April 6, 2022
NBCUniversal's Peacock continues to bulk up its live sports programming with ...
- Inside Baseball: Televised Games Go To Great Lengths
TVBlog, Adam Buckman - Wednesday, March 16, 2022
Last year's regular-season games (encompassing the entirety of Major League Baseball) s ...
- Baseball Season Saved, But Viewing Challenges Remain
Television News Daily, Wayne Friedman - Friday, March 11, 2022
MLB has averted a major disruption -- if not cancellation -- ...
- Apple TV+ Bags MLB Friday Night Streaming Rights
Digital News Daily, Karlene Lukovitz - Wednesday, March 9, 2022
Apple will stream MLB doubleheaders in the U.S. and seven other countri ...
- Major League Baseball: Not Playing Ball -- Again? What It Could Mean For RSNs And TV
TV Watch, Wayne Friedman - Thursday, March 3, 2022
Just when baseball has been looking to get back some of i ...
- MLB Players Association, Influential In Deal To Boost Influencer Profiles Of Players
MAD, Steve McClellan - Thursday, February 17, 2022
As part of the effort Influential will match players with its rost ...
- Sinclair Extends Regional TV-Video Deal With 16 NBA Teams, Includes Key Streaming Rights
Television News Daily, Wayne Friedman - Thursday, January 13, 2022
Viewers will be able to access certain NBA games, via an upcomi ...
- Sports Wagering TV Ad Dollars Soar Threefold In Last 4 Months Of 2021
Television News Daily, Wayne Friedman - Monday, January 3, 2022
Sports gaming and wagering marketing for NFL and college football has ris ...
- Sinclair's Diamond Sports Group Inks NHL Renewal Deal, MLB Lockout Looms
Television News Daily, Wayne Friedman - Thursday, December 2, 2021
Diamond Sports Group's multi-year deal with the NHL gives it digital a ...
- Major League Baseball Lockouts Haunt TV Marketers
TV Watch, Wayne Friedman - Friday, December 3, 2021
Baseball was hurt the last time there was a lockout -- ba ...
- World Series Ads Reflect Shifts In Economy As Fast Food Reigns
Research Intelligencer, - Friday, November 5, 2021
This year’s World Series was notable for allowing stadiums to fill ...
- Postseason Baseball Draws Viewers, Nearly $109M In TV Ad Spend
Television News Daily, Wayne Friedman - Wednesday, October 27, 2021
Postseason has averaged 3.67 million viewers per game for 29 total gam ...
- Baseball Aims To Diversify Appeal, Increase Popularity
Around the Net In Brand Marketing, Tanya Gazdik - Monday, October 25, 2021
Baseball is struggling in popularity, based on measures like game attendance a ...
- Thumbs Down: Where Does Sinclair's RSNs Go If MLB Calls Strike Three?
TV Watch, Wayne Friedman - Tuesday, October 19, 2021
Major League Baseball doesn't like Sinclair's plan to raise $250 million f ...
- MLB Names Former Marriott, Disney, Yahoo Marketer As CMO
Marketing Daily, Tanya Gazdik - Tuesday, August 17, 2021
Timpone arrives at a pivotal moment for the league, which was alrea ...
- MLB Signs Cryptocurrency Deal For First Umpire Uniform Patches
Around the Net In Brand Marketing, Tanya Gazdik - Monday, June 28, 2021
Major League Baseball is partnering with FTX Trading Limited and West Realm Shir ...
- Ad Agencies, NFTs And Cryptocurrency: What Media Execs Think
Search & Performance Marketing Daily, Laurie Sullivan - Wednesday, May 12, 2021
Jordan Sweetnam, eBay's SVP and GM Americas market, highlights the growth ...
- Sinclair's Bally Sports RSNs Look For Better Days -- And More Virtual Pay TV Carriage
Television News Daily, Wayne Friedman - Friday, April 2, 2021
Heading into the new baseball season, Sinclair's Bally Sports has some hurdl ...
- National TV Ad Spending Fell 7% Through September, Sports More Than Double That
Digital News Daily, Karlene Lukovitz - Monday, November 9, 2020
NFL national ad revenue is actually up 8% versus last year's fir ...