• by Fern Siegel , October 29, 2024

The World Series is an intense face-off between the New York Yankees and Los Angeles Dodgers. To salute local fans, BlueTriton, the official water of Major League Baseball for the next three years, kicked off a new campaign.

The brand teamed with MLB to highlight its connections to cities across the U.S. The integrated social and OOH campaign was produced by Doner with paid support from Horizon Media. Excel is targeting sports marketing. Smith & Co is handling earned media, and G7 is responsible for social.

The campaign is also live across DOOH in New York and Los Angeles.

Titled “World Series,” it shows two of the company’s brands — Poland Spring (NY) and Arrowhead (CA) — in each of the teams’ markets. For Poland Spring, images of its cold, natural spring water carry messages such as “official water of the pinstripes” and “official water of batflips.”

For Arrowhead, images of the mountain spring water are accompanied by “the official water of close games” and “the official water of the national anthem.”

“One of the most impactful things we can do is build an authentic platform," said David DeMuth, CEO at Doner. “For New Yorkers, Yankees fans and baseball fans everywhere, this Poland Spring work activates that authenticity in the spirit and fun of the fall classic.”