The award is being given to individuals and organizations in recognition of their long-term contribution to providing creative people with the tools they need toexpress themselves, the festival said in a statement. 

Cannes stated that under Narayen’s leadership, Adobe has “continually democratized creativity across categories, enabling more creators to advance their craft and accelerate their success through technology. He has been instrumental in creating the digital experience category, combining the art and science of marketing. Today, he’s driving the company’s AI agenda, delivering transformative innovations across creativity, productivity and customer experience.”  

Narayen will be presented with the new accolade during the festival awards show on June 17 and will give a keynote at the Lumière Theatre the following day.