- PepsiCo's Lifewtr Showcasing Black Protest Art As It Funds Creators
Marketing Daily, Steve Ellwanger - Tuesday, October 20, 2020
Centerpiece of effort is Black Art Rising, an online exhibition established ...
- Crystal Geyser, Domino's Pizza Promote Recycling, Sustainability
Marketing Daily, Steve Ellwanger - Monday, July 20, 2020
A 60-second spot shows animated characters touring mountains, forests and streams ...
- Whole Foods Bottled Water Contains Arsenic
Around the Net In Brand Marketing, Tanya Gazdik - Sunday, June 28, 2020
Bottled water made by Whole Foods and sold in U.S. stores a ...
- At Nexus of Plastic And Weirdness With Liquid Death Co-Founder Cessario
CPG FYI, Steve Ellwanger - Friday, February 21, 2020
Mike Cessario explains how to stand out in a category -- bottl ...
- Back For Bubly, Michael Buble Still Disagrees With Brand Name
Marketing Daily, Steve Ellwanger - Monday, February 3, 2020
Launched in early 2018, sparkling water Bubly got a big brand recogniti ...
- Smartwater Teams With 'Wonder Woman' Gal Gadot For Brand's Biggest Campaign
Marketing Daily, Steve Ellwanger - Thursday, January 9, 2020
The actress will promote Smartwater's expanding portfolio through digital, social and out-of-ho ...
- As CPG Companies Reduce Packaging Waste, Recycling Lags
CPG FYI, Steve Ellwanger - Friday, August 16, 2019
"America's recycling systems are increasingly complicated," with the country recycling only 3 ...
- Dwayne Johnson Dives Into Voss Water's 'Live Every Drop' Campaign
Marketing Daily, Steve Ellwanger - Monday, August 5, 2019
"Live Every Drop," which provides behind-the-scenes snippets of Johnson's daily activities, wi ...
- Nestle Waters Runs Second Campaign With WWE
Marketing Daily, Karlene Lukovitz - Friday, May 31, 2019
Brands have updated last summer's successful sweeps-and-videos push. ...
- Vitaminwater Challenge: Ditch Smartphone For A Year, Win $100K
Marketing Daily, Karlene Lukovitz - Thursday, December 13, 2018
Brand will pick a contestant based on a social posting contest, a ...
- Anwar Jibawi Joins Stephen Curry For Brita's Holiday Campaign
Marketing Daily, Karlene Lukovitz - Monday, November 12, 2018
In a video set at a holiday dinner, Jibawi portrays members ...
- Dasani Launches First Sports Partnership With PGA Tour
Marketing Daily, Karlene Lukovitz - Tuesday, September 18, 2018
Brand's official sparkling water sponsorship kicks off this week, expanding Coca-Cola's to ...
- Droga5 Wins Essentia Water AOR Assignment
MAD, Larissa Faw - Thursday, August 30, 2018
The agency will help reposition the ionized alkaline bottled water company ...
- Evian U.S. Ditches Babies for Celebs, Sticks With 'Live Young'
Marketing Daily, Karlene Lukovitz - Thursday, July 12, 2018
Ads feature the multi-faceted lives of Maria Sharapova, Madison Keys and Lu ...
- Fiji Water Taps Olympian Felix For Sports Cap Bottle Ads
Marketing Daily, Karlene Lukovitz - Tuesday, June 5, 2018
The campaign also includes an alternate TV ad, magazines, digital, social, in-stor ...
- Nestle Waters Teams With WWE On 'Choose Water'
Marketing Daily, Karlene Lukovitz - Wednesday, May 30, 2018
In a new campaign, videos featuring WWE stars encourage fans to sha ...
- Nestle Waters Regionals Unveil Sparkling Launch Campaign
Marketing Daily, Karlene Lukovitz - Monday, May 7, 2018
Poland Spring and the other five regionals look to grab more sha ...
- Vitaminwater Active Aims For Average, With 'Sorta-Fit Guy'
Marketing Daily, Karlene Lukovitz - Wednesday, April 25, 2018
The brand's newest line modestly positions itself as "the sports drink f ...
- Coca-Cola Jumps On The Rideshare Commerce Bandwagon
Marketing Daily, Karlene Lukovitz - Wednesday, April 18, 2018
The beverage giant will start by sampling its Smartwater in Lyft a ...
- Getty Images, FCB Chicago Team Up For Clean Drinking Water Project
MAD, Larissa Faw - Friday, March 23, 2018
More than 300 images from Getty's talent pool have been archived ...
- Nestle USA Promotes Presley To President
Around the Net In Brand Marketing, Tanya Gazdik - Thursday, February 22, 2018
Steve Presley, currently chief finance and strategic transformation officer for Nestle US ...
- BIZ DEV: Fallon Appointed Culligan's First National AOR
Accounts on the Move, Steve McClellan - Thursday, June 22, 2017
Water filtration company Culligan has selected Publicis Groupe’s Fallon for AOR dutie ...
- Smartwater's Latest Show Aniston In Glamour, Downtime Modes
Marketing Daily, Karlene Lukovitz - Monday, April 17, 2017
The campaign - which includes print magazines, digital and social platforms, a ...
- Drink Up: PUR Tackles Water Quality
MAD, Larissa Faw - Tuesday, October 18, 2016
Developed with agency Arnold Worldwide, the "Water Should Be PUR" integrated-marketing effo ...
- Subway, Coca-Cola Launch Clean Water Cause Marketing Campaign
Marketing Daily, Karlene Lukovitz - Tuesday, July 26, 2016
For every bottle of Coca-Cola's Dasani water sold in 2,200 U.S. participati ...
- Soda Consumption Being Surpassed By Bottled Water
Marketing Daily, Karlene Lukovitz - Thursday, June 9, 2016
After declining for years, consumption of carbonated soda is expected to ...
- WHADDL-IT-BE?... Bottled Water For GenZ College Students
Research Brief, Jack Loechner - Thursday, May 26, 2016
Taste, convenience and nutrition are the top preferences among college students w ...
- DigitasLBi Detroit Helps Flint Water Crisis Recovery Effort
MAD, Larissa Faw - Friday, February 12, 2016
The project was conceived after DigitasLBi Detroit art directors sent a call-to-acti ...
- Rinnai's Tankless Systems Can Stop Hot Water Wars
Marketing Daily, Aaron Baar - Thursday, April 30, 2015
"Most consumers have a [hot water] problem that they've become used t ...
- Robinsons Chases Mature Squash Drinkers
Around the Net In MAD London, Sean Hargrave - Wednesday, April 1, 2015
Robinsons is positioning itself as the "next best thing" to water ...