- Spike Lee Helps Vitaminwater Celebrate Being 'Born In New York'
Marketing Daily, Danielle Oster - Monday, August 5, 2024
The brand's first campaign in two years celebrates its roots: founded ...
- Hint Aims To 'Break Sugar's Spell' This Summer
Marketing Daily, Danielle Oster - Tuesday, July 16, 2024
Hint's first new brand campaign in over two years marks an evoluti ...
- Take It From Ozzy Osbourne: Don't Snort Death Dust
Marketing Daily, Danielle Oster - Wednesday, June 26, 2024
Osbourne stars in an ad for Liquid Death's Death Dust water hydrati ...
- Travis Kelce Invites Consumers To Find Their Zen For ZenWtr
Marketing Daily, Danielle Oster - Friday, May 24, 2024
Kelce stars in the campaign's 30-second launch ad, which sees him reachi ...
- Bubly Bursts Beyond Category With Flavored Sparkling Water Line
Marketing Daily, Danielle Oster - Tuesday, March 19, 2024
The product debuts nationally across grocery, gas and convenience stores, as we ...
- Essentia Enters Flavored Water Category WIth Hydroboost Launch
Marketing Daily, Danielle Oster - Friday, March 15, 2024
The brand also teamed up with longtime partner Tate McRae for ...
- Gatorade Promotes National Launch Of Gatorade Water With 'Always In Motion'
Marketing Daily, Danielle Oster - Wednesday, February 28, 2024
Campaign includes a focus on dance, showing performers such as French dance ...
- 'DNT TXT' Your Ex: Hop Wtr Aims To Soothe Relationship Stress On V-Day
Marketing Daily, Danielle Oster - Wednesday, January 31, 2024
Winners of promotion get a lockbox to store their phones, with bra ...
- Evian Names Tennis Phenom Frances Tiafoe Global Brand Ambassador
Marketing Daily, Danielle Oster - Thursday, January 25, 2024
Tiafoe joins a list of tennis greats who have partnered with t ...
- Murder, He Wrote
Mad Blog, Barbara Lippert - Tuesday, January 23, 2024
Liquid Death's birth story is pure advertising, packaging, and social marketing. ...
- Google Rolls Out AI-Generated Ad Watermarks
MediaDailyNews, Laurie Sullivan - Tuesday, November 7, 2023
The invisible watermark for images and open standard metadata will identify th ...
- Essentia Scores Sponsorship As Official Alkaline Water Of Brooklyn Nets
Marketing Daily, Danielle Oster - Tuesday, October 17, 2023
Essentia plans a series of Nets activations in NYC following an Oc ...
- Trend Watch: Waterdrop, Propel, Splenda Add Options For Flavoring Water
Marketing Daily, Steve Ellwanger - Thursday, May 18, 2023
Waterdrop's first U.S. campaign casts sugar and single-use plastic bottles as villain ...
- Wyler's Light Advice: Blow Plain Water Out Of The Water
Marketing Daily, Steve Ellwanger - Wednesday, April 12, 2023
The 92-year-old Wyler's brand is trying to shake up the flavored-water spa ...
- Sports Notable/Philanthropist LeBron James Fronts Lifewtr Campaign
Marketing Daily, Steve Ellwanger - Tuesday, February 21, 2023
"My life is more than just basketball," says James in a sp ...
- Shopify Partnership With Web3 Commerce Platform Novel Helps Merchants Sell NFTs
Digital News Daily, Colin Kirkland - Tuesday, October 18, 2022
Novel will be the first all-in-one Web3 tool on Shopify and wi ...
- Smartwater, Vitaminwater Tap Celebs, While Crystal Geyser Touts Water Sourcing
Marketing Daily, Steve Ellwanger - Tuesday, June 28, 2022
The actress Zendaya is the face of a Smartwater campaign, while r ...
- Mindy Kaling Fronts 'Joy Of Working Out' For Propel Fitness Water
Marketing Daily, Steve Ellwanger - Tuesday, May 3, 2022
Propel hopes to engage with more than 100,000 people during fitness tou ...
- Bottled Water Marketing Giant BlueTriton Names Horizon Media AOR
MediaDailyNews, Joe Mandese - Friday, April 22, 2022
The win follows a three-month review and is estimated to bill mo ...
- Hop Wtr's First Campaign Just Says 'No,' But In A Positive Way
Marketing Daily, Les Luchter - Wednesday, March 9, 2022
What was once a negative word is now seen as positive for ...
- Why And How Roku Developed Advertising Watermarks
Performance Marketing Insider, Laurie Sullivan - Wednesday, February 23, 2022
Roku on Wednesday released an Advertising Watermark that integrates with its operati ...
- Nirvana Water Sciences Taps SCS As AOR
MAD, Steve McClellan - Wednesday, February 9, 2022
SCS will deploy a digital strategy to market the startup brand whi ...
- Liquid Death Bets On Super Bowl Underdog, Hires Witch To Rig The Game
Marketing Daily, Steve Ellwanger - Tuesday, February 8, 2022
The company predicts that witch's "powerful spells will affect fumbles, field goal ...
- Backed By Shaq, Alkaline Water Finally Embraces Advertising
CPG Insider, Steve Ellwanger - Friday, November 19, 2021
Since the addition of O'Neal -- who has a stake in t ...
- With Bodyarmor Deal, Coca-Cola Gains #2 Position In Sports Drinks
Marketing Daily - Top of the News, Steve Ellwanger - Monday, November 1, 2021
Coke gains "far larger presence in the growing N.A. sports drinks mark ...
- Protein2o Ramps Up Marketing With Focus On Taste, Functionality
Marketing Daily, Steve Ellwanger - Wednesday, June 16, 2021
With competitors like Gatorade wading into protein water, Protein2o is expanding i ...
- FreeWater: Advertising And Charity In One Container
CPG Insider, Steve Ellwanger - Friday, June 11, 2021
Founder Josh Cliffords envisions FreeWater as a B2B and B2C platform fuel ...
- PepsiCo's Lifewtr Showcasing Black Protest Art As It Funds Creators
Marketing Daily, Steve Ellwanger - Tuesday, October 20, 2020
Centerpiece of effort is Black Art Rising, an online exhibition established ...
- Crystal Geyser, Domino's Pizza Promote Recycling, Sustainability
Marketing Daily, Steve Ellwanger - Monday, July 20, 2020
A 60-second spot shows animated characters touring mountains, forests and streams ...
- Whole Foods Bottled Water Contains Arsenic
Around the Net In Brand Marketing, Tanya Gazdik - Sunday, June 28, 2020
Bottled water made by Whole Foods and sold in U.S. stores a ...