- Sports Notable/Philanthropist LeBron James Fronts Lifewtr Campaign
Marketing Daily, Steve Ellwanger - Tuesday, February 21, 2023
"My life is more than just basketball," says James in a sp ...
- Shopify Partnership With Web3 Commerce Platform Novel Helps Merchants Sell NFTs
Digital News Daily, Colin Kirkland - Tuesday, October 18, 2022
Novel will be the first all-in-one Web3 tool on Shopify and wi ...
- Smartwater, Vitaminwater Tap Celebs, While Crystal Geyser Touts Water Sourcing
Marketing Daily, Steve Ellwanger - Tuesday, June 28, 2022
The actress Zendaya is the face of a Smartwater campaign, while r ...
- Mindy Kaling Fronts 'Joy Of Working Out' For Propel Fitness Water
Marketing Daily, Steve Ellwanger - Tuesday, May 3, 2022
Propel hopes to engage with more than 100,000 people during fitness tou ...
- Bottled Water Marketing Giant BlueTriton Names Horizon Media AOR
MediaDailyNews, Joe Mandese - Friday, April 22, 2022
The win follows a three-month review and is estimated to bill mo ...
- Hop Wtr's First Campaign Just Says 'No,' But In A Positive Way
Marketing Daily, Les Luchter - Wednesday, March 9, 2022
What was once a negative word is now seen as positive for ...
- Why And How Roku Developed Advertising Watermarks
Inside Performance, Laurie Sullivan - Wednesday, February 23, 2022
Roku on Wednesday released an Advertising Watermark that integrates with its operati ...
- Nirvana Water Sciences Taps SCS As AOR
MAD, Steve McClellan - Wednesday, February 9, 2022
SCS will deploy a digital strategy to market the startup brand whi ...
- Liquid Death Bets On Super Bowl Underdog, Hires Witch To Rig The Game
Marketing Daily, Steve Ellwanger - Tuesday, February 8, 2022
The company predicts that witch's "powerful spells will affect fumbles, field goal ...
- Backed By Shaq, Alkaline Water Finally Embraces Advertising
CPG Insider, Steve Ellwanger - Friday, November 19, 2021
Since the addition of O'Neal -- who has a stake in t ...
- With Bodyarmor Deal, Coca-Cola Gains #2 Position In Sports Drinks
Marketing Daily - Top of the News, Steve Ellwanger - Monday, November 1, 2021
Coke gains "far larger presence in the growing N.A. sports drinks mark ...
- Protein2o Ramps Up Marketing With Focus On Taste, Functionality
Marketing Daily, Steve Ellwanger - Wednesday, June 16, 2021
With competitors like Gatorade wading into protein water, Protein2o is expanding i ...
- FreeWater: Advertising And Charity In One Container
CPG Insider, Steve Ellwanger - Friday, June 11, 2021
Founder Josh Cliffords envisions FreeWater as a B2B and B2C platform fuel ...
- PepsiCo's Lifewtr Showcasing Black Protest Art As It Funds Creators
Marketing Daily, Steve Ellwanger - Tuesday, October 20, 2020
Centerpiece of effort is Black Art Rising, an online exhibition established ...
- Crystal Geyser, Domino's Pizza Promote Recycling, Sustainability
Marketing Daily, Steve Ellwanger - Monday, July 20, 2020
A 60-second spot shows animated characters touring mountains, forests and streams ...
- Whole Foods Bottled Water Contains Arsenic
Around the Net In Brand Marketing, Tanya Gazdik - Sunday, June 28, 2020
Bottled water made by Whole Foods and sold in U.S. stores a ...
- At Nexus of Plastic And Weirdness With Liquid Death Co-Founder Cessario
CPG Insider, Steve Ellwanger - Friday, February 21, 2020
Mike Cessario explains how to stand out in a category -- bottl ...
- Back For Bubly, Michael Buble Still Disagrees With Brand Name
Marketing Daily, Steve Ellwanger - Monday, February 3, 2020
Launched in early 2018, sparkling water Bubly got a big brand recogniti ...
- Smartwater Teams With 'Wonder Woman' Gal Gadot For Brand's Biggest Campaign
Marketing Daily, Steve Ellwanger - Thursday, January 9, 2020
The actress will promote Smartwater's expanding portfolio through digital, social and out-of-ho ...
- As CPG Companies Reduce Packaging Waste, Recycling Lags
CPG Insider, Steve Ellwanger - Friday, August 16, 2019
"America's recycling systems are increasingly complicated," with the country recycling only 3 ...
- Dwayne Johnson Dives Into Voss Water's 'Live Every Drop' Campaign
Marketing Daily, Steve Ellwanger - Monday, August 5, 2019
"Live Every Drop," which provides behind-the-scenes snippets of Johnson's daily activities, wi ...
- Nestle Waters Runs Second Campaign With WWE
Marketing Daily, Karlene Lukovitz - Friday, May 31, 2019
Brands have updated last summer's successful sweeps-and-videos push. ...
- Vitaminwater Challenge: Ditch Smartphone For A Year, Win $100K
Marketing Daily, Karlene Lukovitz - Thursday, December 13, 2018
Brand will pick a contestant based on a social posting contest, a ...
- Anwar Jibawi Joins Stephen Curry For Brita's Holiday Campaign
Marketing Daily, Karlene Lukovitz - Monday, November 12, 2018
In a video set at a holiday dinner, Jibawi portrays members ...
- Dasani Launches First Sports Partnership With PGA Tour
Marketing Daily, Karlene Lukovitz - Tuesday, September 18, 2018
Brand's official sparkling water sponsorship kicks off this week, expanding Coca-Cola's to ...
- Droga5 Wins Essentia Water AOR Assignment
MAD, Larissa Faw - Thursday, August 30, 2018
The agency will help reposition the ionized alkaline bottled water company ...
- Evian U.S. Ditches Babies for Celebs, Sticks With 'Live Young'
Marketing Daily, Karlene Lukovitz - Thursday, July 12, 2018
Ads feature the multi-faceted lives of Maria Sharapova, Madison Keys and Lu ...
- Fiji Water Taps Olympian Felix For Sports Cap Bottle Ads
Marketing Daily, Karlene Lukovitz - Tuesday, June 5, 2018
The campaign also includes an alternate TV ad, magazines, digital, social, in-stor ...
- Nestle Waters Teams With WWE On 'Choose Water'
Marketing Daily, Karlene Lukovitz - Wednesday, May 30, 2018
In a new campaign, videos featuring WWE stars encourage fans to sha ...
- Nestle Waters Regionals Unveil Sparkling Launch Campaign
Marketing Daily, Karlene Lukovitz - Monday, May 7, 2018
Poland Spring and the other five regionals look to grab more sha ...