• by Danielle Oster , Yesterday

DEK: The longtime U.S. Open sponsor is bringing the activation to Chef Daniel’s in New York City, and to consumers nationally via “Chef Daniel's Big Foe Treat Box” on Goldbelly.

Longtime U.S. Open sponsor Evian is teaming up with Michelin-starred French chef and restaurateur Daniel Boulud to launch its first culinary collaboration during the tennis tourney.

Tennis star Frances Tiafoe, who was named global brand ambassador for the Danone water brand last year, is also part of the partnership. Boulud created an exclusive menu inspired by Tiafoe’s roots as the son of Sierra Leonean immigrants and his culinary preferences while training.

“Some of my best memories growing up are around the dinner table with my family, and now as an athlete and Evian global brand ambassador, I've come to value what it means to nourish my body with purpose,” Tiafoe said in a statement. “We built a menu that reflects where I come from, my favorite foods I eat during my training, and how I stay hydrated to show up as my best self. I hope fans can feel that when they sit down to enjoy it."

The menu centers around Poulet à la Tiafoe, Chef Boulud’s reimagining of a “beloved” peanut butter stew from Tiafoe’s childhood, comprised of chicken and pepper stew, peanut, basmati rice, and greens. For dessert, Boulud created a cookies and cream cheesecake and macarons dish, plated with a playful nod to tennis. A “Big Foe Fizz” mocktail is served with the menu, inspired by Tiafoe’s favorite cocktail, the whisky sour.

Fans will have the opportunity to try the limited-time menu offering at Restaurant Daniel in New York City from Sept. 3-7, to coincide with the U.S.Open’s semifinals and finals weekend.

Evian is also making a portion of the menu available nationally via “Chef Daniel's Big Foe Treat Box” on food delivery service Goldbelly. Designed to serve two, the package includes the menu’s co-branded macarons, Evian-branded pink tennis balls, and the ingredients to make the “Big Foe Fizz” at home. It was launched on the platform on Aug. 21.

In a release announcing the news, Evian described the campaign as a unique way to build connections with audiences “by creating experiences that extend into fans' homes and social lives.”