Danielle Oster is a veteran writer, editor, and journalist who has covered the marketing industry for over a decade. She lives with her dog and cat in Connecticut.
Articles by Danielle All articles by Danielle
- Bodyarmor Rolls Out First Brand Refresh, 'Choose Better' Campaign in
Marketing Daily on
04/17/2025
The sports drink's simplified package design aimed to showcase the drink's ingredients, differentiating the brand on store shelves,
- Newman's Own Marks Tax Day With 'Pay What You Want' Food Truck in
Marketing Daily on
04/17/2025
The food company is beginning a tour asking customers "How much is a slice or salad worth to you when every dollar helps kids?"
- YouTube Series 'CoComelon' Aims To Help Overstressed Parents in
Marketing Daily on
04/16/2025
Candle Media-owned Moonbug Entertainment launched a campaign promoting 3D animated children's YouTube series "CoComelon."
- Westin Hotels Goes Goop For 'Sleep Training For Grown-Ups' Series in
Marketing Daily on
04/16/2025
The branded video series stars Gwyneth Paltrow alongside Dr. Cheri D. Mah, a sleep physician and research scientist.
- Comedian Andrew Rousso Appears As Coco Gauff's 'Smoothie Boy' For Naked Juice in
Marketing Daily on
04/15/2025
The campaign follows Naked naming Coca Gauff its first "Chief Smoothie Officer" last June.
- Why Tinder Burned Its Logo in
Marketing Daily on
04/14/2025
The dating app launched an "Ex Day" campaign celebrating letting go and moving on.
- Lexington, KY Tourism Push Promises, 'You'll Hate To' Leave in
Marketing Daily on
04/13/2025
The campaign highlights various attractions within the city, with messaging focused on visitors wishing they had booked more time.
- DoorDash Delivers 'Dog Friendly' Appeal For National Pet Day in
Marketing Daily on
04/11/2025
Campaign positions DoorDash as the solution to lonely dogs waiting for owners to finish their restaurant meals.
- Mountain Dew Shimmies Into Shampoos To Promote New Baja Blast Flavor in
Marketing Daily on
04/11/2025
Mountain Dew teamed up with Blind Barber for body products including shampoos, body lotion and fragrance sprays.
- Minute Maid Tapped As Official Juice Sponsor Of WWE in
Marketing Daily on
04/10/2025
The deal includes live events, a broadcast campaign, packaging, and an initiative within the "WWE 2K25" video game.
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