Danielle Oster is a veteran writer, editor, and journalist who has covered the marketing industry for over a decade. She lives with her dog and cat in Connecticut.
Articles by Danielle All articles by Danielle
- Surprise -- Gen Z Is Using Dating Apps To Find Friends As Well As Romance in
Marketing Daily on
12/03/2024
"The biggest shift we're seeing is the evolution of dating apps into full-fledged social hubs," says marketing head for BLK, an app designed for the Black community.
- NBCUniversal's 'Wicked' Has Barbie-Like List Of Brand Collaborations in
Marketing Daily on
11/27/2024
"Wicked"-obsessed consumers can get their hands on everything from "Wicked" branded sunglasses and Stanley cups to diamond jewelry and designer fashion.
- Airbnb Helps Solve 'Santastrophe' In Animated Holiday Ad in
Marketing Daily on
11/27/2024
Spot follows rhyming narrative of "A Visit from St. Nicholas," while playing on the comical challenges of Mr. Claus navigating a seemingly "Santa-proof" hotel to deliver gifts.
- Newman's Own Finds Purposeful Pizza Tastes Better in
Marketing Daily on
11/26/2024
Campaign contrasts Newman's Own brand purpose with companies prioritizing corporate profits, building on the brand's recent "Generosity Index" campaign.
- T-Mobile Asked To Drop Or Modify Snoop Dogg Holiday Ad in
Marketing Daily on
11/25/2024
Better Business Bureau's NAD said brand failed to provide adequate disclosure of the terms of advertised promotion.
- Yes, We're Giving Away Real Money: Ally Brings Back 'Banksgiving' in
Marketing Daily on
11/25/2024
Ally Bank's videos document a day when customer care specialists offered to help customers with their financial challenges.
- PAN Foundation Working To Drive LGBTQIA+ Access To Clinical Trials in
Marketing Daily on
11/23/2024
Only when underrepresented communities participate in trials "can we ensure the results are applicable across the general population."
- Not Everyone Hated That AI-Generated Coca-Cola Holiday Ad in
Marketing Daily on
11/23/2024
Consumers scored the ad "exceptional," a 5.9 out of 6 in System1's "Test Your Ad" scoring system.
- Instacart To Make Super Bowl Debut in
Marketing Daily on
11/21/2024
Instacart is partnering with agency TBWA\Chiat\Day on the ad and broader campaign.
- Bright Lights, New Neighbors: Opendoor Holiday Ad Embraces 'Anytime Buyer' in
Marketing Daily on
11/20/2024
The second ad in Opendoor's "Reasons To Move" campaign finds a holiday-themed reason to move as soon as possible.
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