• by Danielle Oster , March 26, 2025

Major League Baseball (MLB) selected five brands from Primo Brands' portfolio of spring water and purified water brands for designation as the official water of Major League Baseball.

More specifically, Primo Brands regional spring water brands Arrowhead, Deer Park, Ice Mountain, and Ozarka, and national purified water brand Pure Life, will carry the distinction.

"This year, our MLB activation will go beyond the ballpark to spotlight our portfolio of healthy hydration brands, with help from some of the league's top players," Primo Brands CMO Kheri Tillman said in a statement, adding that the sponsorship agreement will allow Primo to showcase its water brands “at the center of experiences that foster community, ignite local pride, and celebrate the talent of inspiring athletes."

Primo Brands’ in-house creative agency, The Lab, is showcasing its sponsor brands through partnerships with four players. The campaign will feature content running across social media, as well as local programming and unspecified “surprise fan interactions.” Content will appear across brand and player partner Instagram pages.

Cincinnati Reds All-Star shortstop Elly De La Cruz gets top billing, representing both the national Pure Life purified water brand, and Ice Mountain Spring Water. In a statement, the De La Cruz said the campaign had some “surprises..in store for the city this season,” while alluding to “working with the Pure Life brand to spotlight the amazing work local heroes are doing right here in Cincinnati, and to raise awareness of the Pure Life Project, whose mission is to make their water even more accessible to communities who need it most.”

Atlanta Braves third baseman Austin Riley will partner with Deer Park Spring Water and represent the Southeast region. In a statement, Riley alluded to programming which will “show fans genuine southern hospitality this summer when Atlanta hosts the MLB All-Star Game in July."

Houston Astros All-Star Yordan Alvarez will partner with Ozarka Spring Water, bottled in Texas, to represent the Lone Star State.

San Diego Padres All-Star right fielder Fernando Tatis Jr. rounds out the lineup, partnering with Arrowhead Spring Water and representing the West Coast.

 

 

 

 

 

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