• by Teresa Buyikian , Yesterday

As the 126^th U.S. Open gets under way this week, Dunkin’ is celebrating the occasion with new drinks, a merch collab, a nearby activation and a campaign featuring one of pro golf’s most colorful characters.

The brand has teamed up with golf legend and 2-time Major champion John Daly, known as well for his bombastic personality and enjoyment of alcohol and gambling as he is for his golfing prowess.

Daly stars in new social ads for the brand, such as seen here, where he is on the golf course enjoying his Dunkin’ beverage. He goes on to explain how he orders his drink “the Daly way,” always leaving “a little bit of room.”  He explains, “A little room, to put all my hopes and dreams in. Really? Naw, I’m just putting [bleep] in there.”

Dunkin’s has released two limited edition “Tee” drinks in honor of the tournament. The Peach “Tee” Dunkin’ Zero is zero-sugar energy drink with peach flavor combined with iced black tea, while the Raspberry “Tee” Lemonade is lemonade combined with iced black tea and raspberry flavor.

Also available in-store is a custom Munchkins Golf Ball Sleeve, which includes an assorted mix of three Munchkin donut holes and a TaylorMade SpeedSoft golf ball. Available while supplies last, the sleeve sells for $4.  

To kick off the golf festivities, Dunkin customers who purchase any beverage at participating Dunkin’ restaurants on June 18 can receive a free Tee Cup Holder, which is designed with a custom Dunkin’ argyle print and holds an iced beverage.

The brand’s Westhampton Beach location this week will be transformed into a golf-inspired pop-up with a themed interior, putting green, custom golf cart and photo opportunities for fans attending the nearby U.S. Open.

A new line of Dunkin’ golf merch, part of a collab with golf equipment company TaylorMade, dropped this morning at DunkinRunsonMerch.com. The limited edition co-branded collection includes a Dunkin x TaylorMade FlexTech Stand Bag for $279.99; a Dunkin’ x TaylorMade by Sun Day Red Quarter Zip for $140.00; a Dunkin’ x TaylorMade by Sun Day Red Golf Polo for $110; and a Dunkin’ x TaylorMade by Sun Day Red Golf Hat for $39.99.