• by Danielle Oster , May 24, 2024

ZenWtr drafted three-time Super Bowl champion -- and, of course, Taylor Swift boyfriend--– Travis Kelce for its latest marketing campaign.

The bottled vapor distilled alkaline water company partnered with the Kansas City Chiefs tight end for its national “Find Yours” campaign. “Find Yours” connects the brand to a message of self-discovery and positivity -- which, according to a release announcing the news, made Kelce a perfect fit.

Kelce stars in the campaign’s 30-second launch ad, which sees him reaching for a fridge filled entirely with ZenWtr, and practicing his golf swing (he plays golf during the offseason). The ad, which debuted this week, concludes with the introduction of the “Find Yours” tagline, appearing alongside “Zen.”

Kelce has been an investor in ZenWtr since 2022, and is prominently featured on the brand’s website. Lance Collins -- who started beverage brands BodyArmor, Core, and Fuze -- founded ZenWtr back in 2020. The brand has focused on sustainability, and boasts of its bottle made from 100% recycled ocean-bound plastic.

“Find Yours” follows a brand refresh and updating packaging introduced last year that highlighted its sustainability commitments with the line “Save our oceans.”

“Find Yours” expands ZenWtr’s “mission to inspire individuals to live authentically and achieve their full potential.”

Kelce isn’t the only football star who’ll make an appearance in the campaign. “Find Yours” will continue to roll out this summer, with Las Vegas Raiders defensive end Maxx Crosby -- who, like Kelce, is on the brand’s roster of athlete investors -- and number #10 NFL Draft Pick and Minnesota Vikings team-member JJ McCarthy, a member of the Minnesota Vikings, slated to appear in upcoming efforts. The campaign will also include two-time World Surf Champion Kelia Moniz, and 19-year-old Houston Rockets star Cam Whitmore.