- Nestle Waters Teams With WWE On 'Choose Water'
Marketing Daily, Karlene Lukovitz - Wednesday, May 30, 2018
In a new campaign, videos featuring WWE stars encourage fans to sha ...
- Nestle Waters Regionals Unveil Sparkling Launch Campaign
Marketing Daily, Karlene Lukovitz - Monday, May 7, 2018
Poland Spring and the other five regionals look to grab more sha ...
- Vitaminwater Active Aims For Average, With 'Sorta-Fit Guy'
Marketing Daily, Karlene Lukovitz - Wednesday, April 25, 2018
The brand's newest line modestly positions itself as "the sports drink f ...
- Coca-Cola Jumps On The Rideshare Commerce Bandwagon
Marketing Daily, Karlene Lukovitz - Wednesday, April 18, 2018
The beverage giant will start by sampling its Smartwater in Lyft a ...
- Getty Images, FCB Chicago Team Up For Clean Drinking Water Project
MAD, Larissa Faw - Friday, March 23, 2018
More than 300 images from Getty's talent pool have been archived ...
- Nestle USA Promotes Presley To President
Around the Net In Brand Marketing, Tanya Gazdik - Thursday, February 22, 2018
Steve Presley, currently chief finance and strategic transformation officer for Nestle US ...
- BIZ DEV: Fallon Appointed Culligan's First National AOR
Accounts on the Move, Steve McClellan - Thursday, June 22, 2017
Water filtration company Culligan has selected Publicis Groupe’s Fallon for AOR dutie ...
- Smartwater's Latest Show Aniston In Glamour, Downtime Modes
Marketing Daily, Karlene Lukovitz - Monday, April 17, 2017
The campaign - which includes print magazines, digital and social platforms, a ...
- Drink Up: PUR Tackles Water Quality
MAD, Larissa Faw - Tuesday, October 18, 2016
Developed with agency Arnold Worldwide, the "Water Should Be PUR" integrated-marketing effo ...
- Subway, Coca-Cola Launch Clean Water Cause Marketing Campaign
Marketing Daily, Karlene Lukovitz - Tuesday, July 26, 2016
For every bottle of Coca-Cola's Dasani water sold in 2,200 U.S. participati ...
- Soda Consumption Being Surpassed By Bottled Water
Marketing Daily, Karlene Lukovitz - Thursday, June 9, 2016
After declining for years, consumption of carbonated soda is expected to ...
- WHADDL-IT-BE?... Bottled Water For GenZ College Students
Research Brief, Jack Loechner - Thursday, May 26, 2016
Taste, convenience and nutrition are the top preferences among college students w ...
- DigitasLBi Detroit Helps Flint Water Crisis Recovery Effort
MAD, Larissa Faw - Friday, February 12, 2016
The project was conceived after DigitasLBi Detroit art directors sent a call-to-acti ...
- Rinnai's Tankless Systems Can Stop Hot Water Wars
Marketing Daily, Aaron Baar - Thursday, April 30, 2015
"Most consumers have a [hot water] problem that they've become used t ...
- Robinsons Chases Mature Squash Drinkers
Around the Net In MAD London, Sean Hargrave - Wednesday, April 1, 2015
Robinsons is positioning itself as the "next best thing" to water ...
- Cola Sales Decline As Water Picks Up
Around the Net In MAD London, Sean Hargrave - Tuesday, March 31, 2015
Sales of cola in grocery and convenience stores dropped by 0.2% ...
- Government In Health Marketing Plan That Works Shocker!
London Blog, Sean Hargrave - Tuesday, March 31, 2015
The headlines are about to get personal and nasty, but remember th ...
- Fiji Water Launches Its First Television Campaign
Marketing Daily, Karlene Lukovitz - Monday, February 16, 2015
The campaign was developed by FireStation, the in-house ad agency of Stewa ...
- Perrier Creates Virtual And In-Store Party Destination
Marketing Daily, Karlene Lukovitz - Wednesday, February 11, 2015
A new campaign for Perrier mineral water features "District Perrier," a par ...
- SodaStream Sours On 'Sweet'; Will Close West Bank Factory
Marketing Daily - Top of the News, Thom Forbes - Thursday, October 30, 2014
SodaStream announced during an earnings call yesterday that it was pretty mu ...
- Drinks Maker Hails Commonwealth Games Sponsorship Success
Around the Net In MAD London, Sean Hargrave - Wednesday, September 24, 2014
Drinks maker AG Barr has credited its Commonwealth Games sponsorship marketing activi ...
- PUR Uses Self-Important Water Critic In Major Push
Marketing Daily, Karl Greenberg - Friday, August 22, 2014
There's nothing like an eccentric mascot to help consumers remember a packag ...
- Nestle Gets Exotic With Sparkling Water
Marketing Daily, Aaron Baar - Friday, July 18, 2014
Nestle is always looking to help people make healthier choices," Matt Gorma ...
- NEW! A 'Drinkable Book' That Creates Clean Drinking Water
Out to Launch, Amy Corr - Friday, May 2, 2014
First there was a billboard that purified polluted air. Now, there's ...
- Evian Unleashes Social Follow-Up To 'Baby & Me 2'
Marketing Daily, Karlene Lukovitz - Monday, April 21, 2014
In addition to having released a teaser video prior to debuting t ...
- Spider-Man Meets His Baby Me In Latest Evian Video
Marketing Daily, Karlene Lukovitz - Thursday, April 3, 2014
Evian primed the social pump for this current entry in the n ...
- Evian's 'Baby&Me' Out-Virals Famed 'Roller Babies'
Marketing Daily, Karlene Lukovitz - Friday, December 13, 2013
"Baby&Me," a 1:16-minute reprise produced by creative agency BETC, features people ...
- Voss Water In Socially Driven Summer Campaign
Marketing Daily, Karlene Lukovitz - Wednesday, June 19, 2013
The premium artesian water from Norway is sold in restaurants and hotel ...
- WAT-AAH! Partners With OMG Girlz
Marketing Daily, Karlene Lukovitz - Monday, March 11, 2013
WAT-AAH!, a functional water brand for kids created by a New Yo ...
- Poland Spring: Media Exposure Vs. Buzz, Awareness
Marketing Daily, Karlene Lukovitz - Tuesday, February 19, 2013
While there has been ample "Monday morning quarterbacking" regarding Poland Spring's decided ...