- Green Belief
Marketing: Green, Brad Stewart - Wednesday, February 22, 2012
There is a public water spring near my home in the rolli ...
- P&G Sells PUR, Keeps Global Clean Water Program
Marketing Daily - Top of the News, Thom Forbes - Wednesday, December 7, 2011
The PR Newswire headline reads: "Helen of Troy Limited Announces Definitive Agreeme ...
- This Is Your 'Fracking' Opportunity
Marketing: Green, Megan Esteves - Wednesday, December 7, 2011
Proclaimed "the biggest wildcard for the future of oil and gas" ...
- Beverage Sales Droop As Diners Opt For Tap Water
Marketing Daily, Karlene Lukovitz - Friday, October 28, 2011
Since 2006, restaurant traffic has declined by 1%, but total beverage servin ...
- Bottled Water Sales Perking Up
Marketing Daily, Karlene Lukovitz - Friday, October 14, 2011
Bottled water sales are starting to show signs of rebound, driven large ...
- Using Humor To Sell Water Conservation
Marketing Daily, Karlene Lukovitz - Tuesday, September 13, 2011
The "Wasting Water Is Weird" campaign, from Shelton Group in collaboration wi ...
- Weather Channel: It's Raining Men
TV Watch, Fern Siegel - Monday, August 29, 2011
For Hurricane Irene, New Yorkers relied on the TV experts -- N ...
- Brand-Sponsored Water Conservation Effort Gets Weird
Marketing Daily, Karl Greenberg - Tuesday, August 9, 2011
The campaign, for which the Knoxville, Tenn.-based agency secured backing from t ...
- Nestle Waters Launches 'Nature's Fix' Campaign
Marketing Daily, - Monday, August 8, 2011
Nestle Waters North America is launching a campaign aimed at persuading mo ...
- Fiji Water Buys Landmark Vineyards
Marketing Daily, - Wednesday, August 3, 2011
Fiji Water has acquired Kenwood, Calif.-based Landmark Vineyards -- its second vineya ...
- Nestle Waters Touts Progress In Sustainability
Around the Net In Brand Marketing, Karl Greenberg - Friday, March 25, 2011
Nestle Waters North America says it is making progress on environmental goal ...
- Levi's Takes Watery Mission To Facebook
Marketing Daily, Sarah Mahoney - Wednesday, March 23, 2011
To celebrate this week's World Water Day, it's partnered with Water.org ...
- Fiji Water Reverses Stance On Pulling Out Of Fiji
Around the Net In Brand Marketing, Nina Lentini - Wednesday, December 1, 2010
...
- Blogger Widget Helps P&G Clean Water Initiative
Marketing Daily, Karlene Lukovitz - Wednesday, October 27, 2010
Procter & Gamble is asking bloggers to use their power as agen ...
- P&G's Pantene Gets Behind Clean Water Effort
Marketing Daily, - Thursday, September 23, 2010
Procter & Gamble's Pantene brand is launching its first global cause-marketing progr ...
- Is Vitaminwater Healthy, Or Does It just Sound That Way?
Around the Net In Brand Marketing, Thom Forbes - Friday, July 30, 2010
The Center for Science in the Public Interest gained a victory la ...
- Bottled Water Pits Nestlé Vs. Greens
Around the Net In Brand Marketing, Thom Forbes - Tuesday, May 25, 2010
...
- Who Drinks Bottled Water/Seltzer?
Marketing Daily, - Thursday, May 6, 2010
Top 10 DMAs in which reside adults who drank bottled water ...
- Fortified Waters, Sports Drinks Show Greatest Decline
Around the Net In Brand Marketing, Thom Forbes - Thursday, March 25, 2010
The beverage category declined 3.1% in volume in 2009 -- the seco ...
- Nestlé Waters Stresses Regional Brands' Sourcing
Marketing Daily, Karlene Lukovitz - Monday, November 16, 2009
The TV commercial's Poland Spring, Arrowhead and Deer Park versions rolled o ...
- Water Weight
Marketing: Green, Megan Esteves - Wednesday, November 11, 2009
Ignoring the blue movement could cost your green campaign. ...
- Evian Tries To Joywash Away The Bottled Water Blues
Around the Net In Brand Marketing, Thom Forbes - Monday, September 28, 2009
...
- Retailers' Shelves Make Room For Coconut Water
Around the Net In Brand Marketing, Thom Forbes - Tuesday, September 8, 2009
...
- Sigg On Defensive After Revealing Its Liners Contained BPA
Around the Net In Brand Marketing, Thom Forbes - Tuesday, September 1, 2009
Sigg, whose reusable metal bottles became bestsellers when concerns about the u ...
- Price War Erupts In Bottled-Water Land
Around the Net In Brand Marketing, Thom Forbes - Monday, August 31, 2009
A price war has broken out in the bottled water market ...
- Bottled Water Sales Slip For First Time In Five Years
Around the Net In Brand Marketing, Thom Forbes - Friday, August 14, 2009
The double whammy of consumers' discretionary spending tapping out and environmentalists soundi ...
- Nestlé Pure Life Seeks 'Family Of The Year'
Marketing Daily, - Wednesday, August 12, 2009
As part of its ongoing Pure Life/Best Life Challenge campaign with fitne ...
- Anti-Bottled Water Campaign Launches
Marketing Daily, - Tuesday, July 28, 2009
Two marketing veterans have created a national campaign suggesting that consumers avo ...
- Evian's Dancing Babies Take Internet By Storm
Marketing Daily, Tanya Gazdik - Thursday, July 9, 2009
The launch of evianliveyoung.com, created by BETC 4D, is also a b ...
- Battle To Establish -- And Dominate -- Coconut Water Market
Around the Net In Brand Marketing, Thom Forbes - Friday, June 5, 2009
Vita Coco. The New York company is the largest maker of ...