- Nestle Gets Exotic With Sparkling Water
Marketing Daily, Aaron Baar - Friday, July 18, 2014
Nestle is always looking to help people make healthier choices," Matt Gorma ...
- NEW! A 'Drinkable Book' That Creates Clean Drinking Water
Out to Launch, Amy Corr - Friday, May 2, 2014
First there was a billboard that purified polluted air. Now, there's ...
- Evian Unleashes Social Follow-Up To 'Baby & Me 2'
Marketing Daily, Karlene Lukovitz - Monday, April 21, 2014
In addition to having released a teaser video prior to debuting t ...
- Spider-Man Meets His Baby Me In Latest Evian Video
Marketing Daily, Karlene Lukovitz - Thursday, April 3, 2014
Evian primed the social pump for this current entry in the n ...
- Evian's 'Baby&Me' Out-Virals Famed 'Roller Babies'
Marketing Daily, Karlene Lukovitz - Friday, December 13, 2013
"Baby&Me," a 1:16-minute reprise produced by creative agency BETC, features people ...
- Voss Water In Socially Driven Summer Campaign
Marketing Daily, Karlene Lukovitz - Wednesday, June 19, 2013
The premium artesian water from Norway is sold in restaurants and hotel ...
- WAT-AAH! Partners With OMG Girlz
Marketing Daily, Karlene Lukovitz - Monday, March 11, 2013
WAT-AAH!, a functional water brand for kids created by a New Yo ...
- Poland Spring: Media Exposure Vs. Buzz, Awareness
Marketing Daily, Karlene Lukovitz - Tuesday, February 19, 2013
While there has been ample "Monday morning quarterbacking" regarding Poland Spring's decided ...
- Shaq Endorses Blue04 Water Alliance
Around the Net In Brand Marketing, Karl Greenberg - Thursday, February 7, 2013
The role of Shaquille O'Neal will be very "hands-on" in the grow ...
- Vita Coco Marketing Moves Into NFL Territory
Around the Net In Brand Marketing, Karl Greenberg - Tuesday, August 28, 2012
The fresh coconut water brand has signed its first NFL endorsers ...
- Bottled Water Consumption Up 4% In 2011
Marketing Daily, Karlene Lukovitz - Tuesday, May 22, 2012
After declines during the recessionary years of 2008 and 2009, U.S. bottl ...
- Nestle Waters' Resource Promises 'Electrolytenment'
Marketing Daily, Karlene Lukovitz - Saturday, May 19, 2012
Resource's core target audience is women 35 to 45, typically married a ...
- Green Belief
Marketing: Green, Brad Stewart - Wednesday, February 22, 2012
There is a public water spring near my home in the rolli ...
- P&G Sells PUR, Keeps Global Clean Water Program
Marketing Daily - Top of the News, Thom Forbes - Wednesday, December 7, 2011
The PR Newswire headline reads: "Helen of Troy Limited Announces Definitive Agreeme ...
- This Is Your 'Fracking' Opportunity
Marketing: Green, Megan Esteves - Wednesday, December 7, 2011
Proclaimed "the biggest wildcard for the future of oil and gas" ...
- Beverage Sales Droop As Diners Opt For Tap Water
Marketing Daily, Karlene Lukovitz - Friday, October 28, 2011
Since 2006, restaurant traffic has declined by 1%, but total beverage servin ...
- Bottled Water Sales Perking Up
Marketing Daily, Karlene Lukovitz - Friday, October 14, 2011
Bottled water sales are starting to show signs of rebound, driven large ...
- Using Humor To Sell Water Conservation
Marketing Daily, Karlene Lukovitz - Tuesday, September 13, 2011
The "Wasting Water Is Weird" campaign, from Shelton Group in collaboration wi ...
- Weather Channel: It's Raining Men
TV Watch, Fern Siegel - Monday, August 29, 2011
For Hurricane Irene, New Yorkers relied on the TV experts -- N ...
- Brand-Sponsored Water Conservation Effort Gets Weird
Marketing Daily, Karl Greenberg - Tuesday, August 9, 2011
The campaign, for which the Knoxville, Tenn.-based agency secured backing from t ...
- Nestle Waters Launches 'Nature's Fix' Campaign
Marketing Daily, - Monday, August 8, 2011
Nestle Waters North America is launching a campaign aimed at persuading mo ...
- Fiji Water Buys Landmark Vineyards
Marketing Daily, - Wednesday, August 3, 2011
Fiji Water has acquired Kenwood, Calif.-based Landmark Vineyards -- its second vineya ...
- Nestle Waters Touts Progress In Sustainability
Around the Net In Brand Marketing, Karl Greenberg - Friday, March 25, 2011
Nestle Waters North America says it is making progress on environmental goal ...
- Levi's Takes Watery Mission To Facebook
Marketing Daily, Sarah Mahoney - Wednesday, March 23, 2011
To celebrate this week's World Water Day, it's partnered with Water.org ...
- Fiji Water Reverses Stance On Pulling Out Of Fiji
Around the Net In Brand Marketing, Nina Lentini - Wednesday, December 1, 2010
...
- Blogger Widget Helps P&G Clean Water Initiative
Marketing Daily, Karlene Lukovitz - Wednesday, October 27, 2010
Procter & Gamble is asking bloggers to use their power as agen ...
- P&G's Pantene Gets Behind Clean Water Effort
Marketing Daily, - Thursday, September 23, 2010
Procter & Gamble's Pantene brand is launching its first global cause-marketing progr ...
- Is Vitaminwater Healthy, Or Does It just Sound That Way?
Around the Net In Brand Marketing, Thom Forbes - Friday, July 30, 2010
The Center for Science in the Public Interest gained a victory la ...
- Bottled Water Pits Nestlé Vs. Greens
Around the Net In Brand Marketing, Thom Forbes - Tuesday, May 25, 2010
...
- Who Drinks Bottled Water/Seltzer?
Marketing Daily, - Thursday, May 6, 2010
Top 10 DMAs in which reside adults who drank bottled water ...