- DigitasLBi Detroit Helps Flint Water Crisis Recovery Effort
MAD, Larissa Faw - Friday, February 12, 2016
The project was conceived after DigitasLBi Detroit art directors sent a call-to-acti ...
- Rinnai's Tankless Systems Can Stop Hot Water Wars
Marketing Daily, Aaron Baar - Thursday, April 30, 2015
"Most consumers have a [hot water] problem that they've become used t ...
- Robinsons Chases Mature Squash Drinkers
Around the Net In MAD London, Sean Hargrave - Wednesday, April 1, 2015
Robinsons is positioning itself as the "next best thing" to water ...
- Cola Sales Decline As Water Picks Up
Around the Net In MAD London, Sean Hargrave - Tuesday, March 31, 2015
Sales of cola in grocery and convenience stores dropped by 0.2% ...
- Government In Health Marketing Plan That Works Shocker!
London Blog, Sean Hargrave - Tuesday, March 31, 2015
The headlines are about to get personal and nasty, but remember th ...
- Fiji Water Launches Its First Television Campaign
Marketing Daily, Karlene Lukovitz - Monday, February 16, 2015
The campaign was developed by FireStation, the in-house ad agency of Stewa ...
- Perrier Creates Virtual And In-Store Party Destination
Marketing Daily, Karlene Lukovitz - Wednesday, February 11, 2015
A new campaign for Perrier mineral water features "District Perrier," a par ...
- SodaStream Sours On 'Sweet'; Will Close West Bank Factory
Marketing Daily - Top of the News, Thom Forbes - Thursday, October 30, 2014
SodaStream announced during an earnings call yesterday that it was pretty mu ...
- Drinks Maker Hails Commonwealth Games Sponsorship Success
Around the Net In MAD London, Sean Hargrave - Wednesday, September 24, 2014
Drinks maker AG Barr has credited its Commonwealth Games sponsorship marketing activi ...
- PUR Uses Self-Important Water Critic In Major Push
Marketing Daily, Karl Greenberg - Friday, August 22, 2014
There's nothing like an eccentric mascot to help consumers remember a packag ...
- Nestle Gets Exotic With Sparkling Water
Marketing Daily, Aaron Baar - Friday, July 18, 2014
Nestle is always looking to help people make healthier choices," Matt Gorma ...
- NEW! A 'Drinkable Book' That Creates Clean Drinking Water
Out to Launch, Amy Corr - Friday, May 2, 2014
First there was a billboard that purified polluted air. Now, there's ...
- Evian Unleashes Social Follow-Up To 'Baby & Me 2'
Marketing Daily, Karlene Lukovitz - Monday, April 21, 2014
In addition to having released a teaser video prior to debuting t ...
- Spider-Man Meets His Baby Me In Latest Evian Video
Marketing Daily, Karlene Lukovitz - Thursday, April 3, 2014
Evian primed the social pump for this current entry in the n ...
- Evian's 'Baby&Me' Out-Virals Famed 'Roller Babies'
Marketing Daily, Karlene Lukovitz - Friday, December 13, 2013
"Baby&Me," a 1:16-minute reprise produced by creative agency BETC, features people ...
- Voss Water In Socially Driven Summer Campaign
Marketing Daily, Karlene Lukovitz - Wednesday, June 19, 2013
The premium artesian water from Norway is sold in restaurants and hotel ...
- WAT-AAH! Partners With OMG Girlz
Marketing Daily, Karlene Lukovitz - Monday, March 11, 2013
WAT-AAH!, a functional water brand for kids created by a New Yo ...
- Poland Spring: Media Exposure Vs. Buzz, Awareness
Marketing Daily, Karlene Lukovitz - Tuesday, February 19, 2013
While there has been ample "Monday morning quarterbacking" regarding Poland Spring's decided ...
- Shaq Endorses Blue04 Water Alliance
Around the Net In Brand Marketing, Karl Greenberg - Thursday, February 7, 2013
The role of Shaquille O'Neal will be very "hands-on" in the grow ...
- Vita Coco Marketing Moves Into NFL Territory
Around the Net In Brand Marketing, Karl Greenberg - Tuesday, August 28, 2012
The fresh coconut water brand has signed its first NFL endorsers ...
- Bottled Water Consumption Up 4% In 2011
Marketing Daily, Karlene Lukovitz - Tuesday, May 22, 2012
After declines during the recessionary years of 2008 and 2009, U.S. bottl ...
- Nestle Waters' Resource Promises 'Electrolytenment'
Marketing Daily, Karlene Lukovitz - Saturday, May 19, 2012
Resource's core target audience is women 35 to 45, typically married a ...
- Green Belief
Marketing: Green, Brad Stewart - Wednesday, February 22, 2012
There is a public water spring near my home in the rolli ...
- P&G Sells PUR, Keeps Global Clean Water Program
Marketing Daily - Top of the News, Thom Forbes - Wednesday, December 7, 2011
The PR Newswire headline reads: "Helen of Troy Limited Announces Definitive Agreeme ...
- This Is Your 'Fracking' Opportunity
Marketing: Green, Megan Esteves - Wednesday, December 7, 2011
Proclaimed "the biggest wildcard for the future of oil and gas" ...
- Beverage Sales Droop As Diners Opt For Tap Water
Marketing Daily, Karlene Lukovitz - Friday, October 28, 2011
Since 2006, restaurant traffic has declined by 1%, but total beverage servin ...
- Bottled Water Sales Perking Up
Marketing Daily, Karlene Lukovitz - Friday, October 14, 2011
Bottled water sales are starting to show signs of rebound, driven large ...
- Using Humor To Sell Water Conservation
Marketing Daily, Karlene Lukovitz - Tuesday, September 13, 2011
The "Wasting Water Is Weird" campaign, from Shelton Group in collaboration wi ...
- Weather Channel: It's Raining Men
TV Watch, Fern Siegel - Monday, August 29, 2011
For Hurricane Irene, New Yorkers relied on the TV experts -- N ...
- Brand-Sponsored Water Conservation Effort Gets Weird
Marketing Daily, Karl Greenberg - Tuesday, August 9, 2011
The campaign, for which the Knoxville, Tenn.-based agency secured backing from t ...