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Drinks Maker Hails Commonwealth Games Sponsorship Success

Drinks maker AG Barr has credited its Commonwealth Games sponsorship marketing activity for helping to boost revenue and profit in the first half of the year. Revenue rose 5.4 per cent year on year to £135.7m in the six months to 27 July, driven by a 6.2 per cent increase in the volumes of drinks sold, with the Strathmore water brand – supplied to athletes at the Games - contributing “significantly” to this performance.  AG Barr added the Irn-Bru brand received “unrivalled media coverage” during the event.

Read the whole story at Marketing Week »

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